{"id":2148,"date":"2020-06-19T01:24:32","date_gmt":"2020-06-19T01:24:32","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2148"},"modified":"2020-06-20T01:25:00","modified_gmt":"2020-06-20T01:25:00","slug":"commencement-address-by-gabriela-lungu","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/commencement-address-by-gabriela-lungu\/","title":{"rendered":"Commencement Address by Gabriela Lungu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The School of Communications and Reputation hosted\u00a0Commencement Address by <a href=\"https:\/\/www.linkedin.com\/in\/gabrielalungutp\/\">Gabriela Lungu<\/a>\u00a0for the graduating ClassOf2020. She is Global Creative Director at Geometry UK and Founder at WINGS Creative Leadership Lab. She began her address by congratulating us on successfully graduating. Her session was insightful, engaging, encouraging, and the energy that she exuberated, infectious. Her topic of discussion was on \u2018The Power of Creativity.\u2019 For better understanding, she divided creativity into 3 parts and shared how to apply it in the below-mentioned areas.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The power of creativity for yourself<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For your career<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For your business<\/span><\/li>\n<\/ol>\n<ul>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/commencement-address-by-gabriela-lungu\/#Personal_Creative_Power\" >Personal Creative Power<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/commencement-address-by-gabriela-lungu\/#Professional_Creative_Power\" >Professional Creative Power<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/commencement-address-by-gabriela-lungu\/#Business_Creative_Power\" >Business Creative Power<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Personal_Creative_Power\"><\/span><b>Personal Creative Power<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><b>Roles of creativity<\/b><span style=\"font-weight: 400;\"> \u2013 She has been working in the creative space since she was 21 years old. She stated creativity changed her life and career. In 2017, having more than two decades of experience in plethora of areas from PR, Marketing, Communications, Events, Activations, and Promotions, etc. she realized she was prepared to wear the entrepreneur&#8217;s hat. Thus she founded WINGS CLL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She shared how we use creativity to relax, entertain, solve our problems, explore opportunities, etc. She went on to add that to kill boredom we often use our creativity to find a movie or a video, cook or mediate, etc. When you don\u2019t have big budgets to fight competitors, you use creativity. Always treasure creativity as one can do many things. It\u2019s a tonic of the mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She backed it with a personal story \u2013 Gabriela was born with a big head and at 8 months she couldn\u2019t hold her head like other children as her body was tinier than her head. Her parents went to several doctors. Finally, a clever woman doctor advised them that, \u201cShe has a big head; she will be smart, genius and creative.\u201d This stuck with her parents and throughout her growing years, she was told this often. It got ingrained in her mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first rule of being creative is to believe in you. Don\u2019t doubt creativity, reach for the stars. She advised that one should aim high and have an objective to be the most acknowledged and respected creative PR professional. Big dreams don\u2019t happen with low ambition. She shared an inspiring quote by\u00a0<\/span><b>Leo Burnett<\/b><span style=\"font-weight: 400;\">, \u201cYou reach for the stars you may not quite get one, but you won&#8217;t come up with a handful of mud either.\u201d<\/span><\/p>\n<p><b>Create your own Luck<\/b><span style=\"font-weight: 400;\"> \u2013 Don\u2019t wait for an opportunity. When you work hard, the more opportunities you will see. And luckier you will get. Say yes as much as possible. Go out of your way to do things. Don\u2019t have a \u2018No\u2019 mindset. Sometimes learn to say no because certain people may try to take advantage of you. Be careful and always have positive expectations.<\/span><\/p>\n<p><b>Feed your Brain<\/b><span style=\"font-weight: 400;\"> \u2013 Learn as much as possible. Stay curious, hungry, consume ideas before creating ideas. Be energetic, passionate, and have fun while working. Read and watch not just what you like to but also what others like to do. This way you will be well prepared and be knowledgeable.<\/span><\/p>\n<p><b>Learn Resilience<\/b><span style=\"font-weight: 400;\"> \u2013 It matters the most. Perseverance and the ability to bounce back are integral. Flexibility to reshape yourself is what makes one a creative genius and a leader. It\u2019s also important to accept failure and learn from it. Any new creative idea is risky and one cannot tell if it will be 100% success. Failure can be used as the most powerful tool for self-development.<\/span><\/p>\n<p><b>Motivation<\/b><span style=\"font-weight: 400;\"> \u2013 Don\u2019t wait for others to motivate you. Keeping yourself motivated is your responsibility. Practice self-awareness; know your drainers and energizers.<\/span><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Professional_Creative_Power\"><\/span><b>Professional Creative Power<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creativity is even more important for the post COVID situation. According to the World Economic Forum\u2019s Future of Jobs report \u2013 The 3 most important skills in this new decade are\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Complex problem solving\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Critical thinking\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Creativity<\/span><\/li>\n<\/ol>\n<p><b>This pandemic has bought upon us:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Changing a challenging work environment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Job uncertainty<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More constraints \u2013 Time, budgets, resources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More work, pitches, and competition<\/span><\/li>\n<\/ol>\n<p><b>Be an All-Rounder<\/b><span style=\"font-weight: 400;\"> &#8211; Becoming an all-rounder is the need of the hour. You have to learn to do what other colleagues are doing and fast. Be highly adaptable and versatile. Be the type of professional who can work independently, successfully, and will be higher in demand than ever.<\/span><\/p>\n<p><b>Master the Process<\/b><span style=\"font-weight: 400;\"> \u2013 Whenever there is a problem, research, explore from all angles, evaluate and choose the best solution, not the obvious one. Then jump to creative solutions. Be a creative \u2013 ADULT \u2013 don\u2019t rely on others pre-masticate and pre-digest the information; go to the source, draw your hypothesis and conclusions.<\/span><\/p>\n<p><b>Maximize the Creative Time<\/b><span style=\"font-weight: 400;\"> \u2013 Don\u2019t believe in muses \u2013 they\u2019re fickle beasts. They are capricious and unreliable when you need them most. Believe in smart processes that lead to smart outcomes. Use techniques online \u2013 search for them; they are far better than daydreaming and waiting for inspiration to strike.<\/span><\/p>\n<p><b>Learn to be great at Selling<\/b><span style=\"font-weight: 400;\"> \u2013 There is a massive difference between having brave ideas and making brace ideas happen. Good ideas do not sell themselves. You have to make efforts to sell them.<\/span><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Business_Creative_Power\"><\/span><b>Business Creative Power<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Data tell us about creativity and business. According to the IBM Global CEO study which surveyed more than 1,500 chief executive officers from 60 countries and 33 industries worldwide states, Creativity is the single most important leadership competency for business success, outweighing others such as rigor, vision, or global thinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Futurist Gerd Leonhard, \u201cEverything that can be digitalized and automated will be digitalized and automated. This means innovation and creativity will be every business leader\u2019s priority in the future.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cannes Lions is the most important festival of creativity in our profession. According to the Cannes Lions International Festival of Creativity, over 2 decades of international measurable research demonstrates that brave creative work drives increased ROI and even share price performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, she spoke about adopting an underdog mentality. It is massively important. Underdog is someone who has fewer resources than a high dog. The only way to succeed is to be ambitious.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>There are 3 ways in which underdogs function:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Judo moves and guerilla tactics \u2013 They use energy and turn adversary against themselves<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Treat everything as an opportunity \u2013 They think of how they can take advantage of mistakes and turn them into opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Courage from purpose \u2013 Their drive to fight competition comes from a higher purpose. One must find this inner drive for themselves and their business<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">She added that creativity is intelligence having fun. If you&#8217;re not having fun, you&#8217;re doing it wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The commencement concluded by Gabriela wishing us success and best wishes for our future.<\/span><\/p>\n<p><strong>&#8211; Nafisa Jalal<\/strong><\/p>\n<p>Interesting Read:<\/p>\n<p><a href=\"https:\/\/scoreindia.org\/blog\/commencement-speech-2020-fiona-cassidy\/\">Commencement Speech 2020 by Fiona Cassidy<\/a><\/p>\n<p><a href=\"http:\/\/Commencement Address 2: for Class of 2020 by Shereen Bhan\">Commencement Address by Shereen Bhan<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1919 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-289x300.png\" alt=\"\" width=\"289\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-289x300.png 289w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-768x797.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-141x146.png 141w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-48x50.png 48w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-72x75.png 72w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal.png 801w\" data-sizes=\"(max-width: 289px) 100vw, 289px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 289px; --smush-placeholder-aspect-ratio: 289\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1919\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-289x300.png\" alt=\"\" width=\"289\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-289x300.png 289w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-768x797.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-141x146.png 141w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-48x50.png 48w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal-72x75.png 72w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Nafisa-Jalal.png 801w\" sizes=\"(max-width: 289px) 100vw, 289px\" \/><\/noscript><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nafisa Jalal<\/strong>\u00a0is a part of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Ketchum Sampark, Mumbai.<\/p>\n<p>She completed her graduation in Psychology and Sociology majors from Sophia College, Mumbai University. Then started her career with Human Resources in a generalist profile for 6.5 years. She wanted to venture in an industry that lets her work on business closely, provides an opportunity to learn and meet new people and at the same time is also dynamic. PR is one such industry. She has good command over her communication skills and she enjoys writing, few traits that a PR professional must possess.<\/p>\n<p>She can be reached on Twitter as\u00a0<span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\"><a href=\"https:\/\/twitter.com\/NafisaJalal\">@NafisaJalal<\/a>\u00a0<\/span>and on LinkedIn as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/nafisa-jalal-352a5864\/\">Nafisa Jalal<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commencement Address by Gabriela Lungu - Public Relations Courses<\/title>\n<meta name=\"description\" content=\"Commencement Address by Gabriela Lungu. She is Global Creative Director at Geometry UK and Founder at WINGS Creative Leadership Lab\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/commencement-address-by-gabriela-lungu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commencement Address by Gabriela Lungu - Public Relations Courses\" \/>\n<meta property=\"og:description\" content=\"Commencement Address by Gabriela Lungu. 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