{"id":2292,"date":"2020-08-18T09:32:47","date_gmt":"2020-08-18T09:32:47","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2292"},"modified":"2023-12-10T18:35:40","modified_gmt":"2023-12-10T18:35:40","slug":"top-10-pr-learnings-week-august-2020-2","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/top-10-pr-learnings-week-august-2020-2\/","title":{"rendered":"Top 10 PR learnings of the week: (August 2020: 2)"},"content":{"rendered":"

A weekly compilation of top 10 Knowledge Resource that will help you if you are in PR<\/h3>\n

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1<\/strong><\/p>\n

4 steps to creating a digital communications strategy<\/a><\/strong><\/p>\n

While creating a digital communications strategy in an ever-changing technological world may seem daunting, it doesn\u2019t have to be. The first step is acknowledging that you need one.\u00a0let\u2019s take it to the next level by addressing the four key steps to building a well thought out digital communications strategy….<\/p>\n

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2<\/strong><\/p>\n

Get Big Results By Going Small: The Role Of Micro-Influencers In PR Strategy<\/a><\/strong><\/p>\n

There is no question about whether social media should be incorporated into a brand\u2019s arsenal of PR tools. It is an easy way to speak directly to consumers and relate to the audience you want to attract. However, a hybrid practice of combining traditional celebrity endorsements with social media-driven content marketing is emerging as a valuable and effective promotional strategy.<\/p>\n

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3<\/strong><\/p>\n

How has digital transformation reinvented marketing and PR strategy?<\/a><\/strong><\/p>\n

Digital transformation has reinvented how and when organizations engage their audiences.<\/p>\n

Digital transformation has shown us that continuing business as usual isn\u2019t going to cut it anymore \u2014 and the same applies to marketing and public relations. Mobile technology, cloud computing and social media have dramatically transformed business models, consumer expectations, communication channels and, consequently, what it takes to be successful in PR and marketing today.<\/p>\n

How has digital transformation reinvented PR and marketing strategy? What are the tactics necessary to ensure that the new realities of digital business align with a company\u2019s communications?<\/p>\n

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4<\/strong><\/p>\n

The Definitive Guide to Digital PR<\/a><\/strong><\/p>\n

Digital PR\u00a0is a term being used more and more frequently in digital marketing. If you are unsure on exactly what it means, you\u2019re not alone. While most of us are ok with the PR bit, many of us are unclear on the term as a whole.<\/p>\n

To understand what digital PR is and how it works, it is important to understand where it departs from traditional PR. Same objective, different tactics. While both aim to enhance the client\u2019s reputation and increase brand awareness among target audiences with the ultimate goal of increasing sales, their approaches to content and interaction with those audiences are leagues apart.\"\"

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\n5<\/strong><\/p>\n

Media relation vs Public relations<\/strong><\/a><\/p>\n

We have all heard the terms media relations and public relations used interchangeably, but have you ever thought about what each of these terms actually represents?<\/p>\n

Although there is some overlap between the two, it\u2019s important to recognize that they are two separate entities and have different objectives and approaches. While one places a huge emphasis on companies\u2019 interactions with\u00a0journalists<\/em>, the other focuses on how companies are interacting with the\u00a0public<\/em>\u00a0through different communication mediums.<\/p>\n

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6<\/strong><\/p>\n

The Ultimate Guide to Social Media PR<\/a><\/strong><\/p>\n

this guide to help you combine social media and PR. It includes:<\/p>\n