{"id":2372,"date":"2020-09-05T07:11:55","date_gmt":"2020-09-05T07:11:55","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2372"},"modified":"2023-12-10T18:42:05","modified_gmt":"2023-12-10T18:42:05","slug":"top-10-pr-learnings-week-august-2020-4","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/top-10-pr-learnings-week-august-2020-4\/","title":{"rendered":"Top 10 PR learnings of the week: (August 2020: 4)"},"content":{"rendered":"

A weekly compilation of top 10 Knowledge Resource that will help you if you are in PR<\/h3>\n

1<\/strong><\/p>\n

How to help your FinTech brand stand out in a crowded market<\/strong><\/p>\n

For many years, the FinTech sector has been the darling of the UK economy, experiencing seemingly unstoppable growth and attracting record investment from all over the world.<\/p>\n

Yet this year, the picture is not quite as rosy.\u00a0Innovate Finance reported<\/a>\u00a0that, while UK FinTech brands pulled in over $1.84bn (\u00a31.4bn) in VC funding during the first half of 2020, this marked a 39 percent drop compared to the same period in 2019. There are also warnings that the UK economy might not fully\u00a0recover until 2024<\/a>, as the impacts of coronavirus continue to be felt.<\/p>\n

Read More<\/a>\u00a0\u00a0\"\"

 <\/p>\n

\n

2<\/strong><\/p>\n

Powering through crisis with Purpose<\/strong><\/p>\n

What people want from brands is evolving. Although slick marketing campaigns and viral ads still resonate, consumer demand has quietly shifted and advanced.<\/p>\n

The modern consumer wants authenticity.<\/p>\n

In our\u00a0Leading with Purpose report<\/a>, we found that 64% of consumers believed brands, instead of governments, are primarily responsible for social change. Making good products are table stakes and are no longer enough it must embody an authentic purpose.<\/p>\n

Read More<\/a>\u00a0\"\"

 <\/p>\n

\n


\n3<\/strong><\/p>\n

ICCO World PR Report 2020 – 2021: Agency Views of the Part Ahead<\/strong><\/p>\n

Our World PR Report is the definitive study of the global PR industry. #ICCOWorldPRReport We can only create valuable data with your support! Complete this survey now and receive an advanced copy of the report!<\/p>\n

Take the Survey here<\/a>\u00a0\"\"

 <\/p>\n

 <\/p>\n

\n

4<\/strong><\/p>\n

“When Should Brands Take A Stand?” with Johanna Maska – ICCO Leadership Briefing Series<\/strong><\/p>\n

\n
\n
\n
\n
\n
Johanna is CEO of the Global Situation Room and a former Director of Press for Barack Obama. In this video she talks about social purpose, brand activism and issues impacting the US landscape as well as globally. This is the latest in a series that builds up to the ICCO Global Summit 2020 on 4th and 5th November.<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
Watch Here<\/a>\u00a0\"\"