{"id":24,"date":"2017-04-27T07:03:08","date_gmt":"2017-04-27T07:03:08","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=24"},"modified":"2023-12-06T04:45:24","modified_gmt":"2023-12-06T04:45:24","slug":"reputation-today-conclave-inspiring-engaging-and-more","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/reputation-today-conclave-inspiring-engaging-and-more\/","title":{"rendered":"Reputation Today Conclave \u2013 inspiring, engaging, and more\u2026"},"content":{"rendered":"<p><em><a href=\"http:\/\/reputationtoday.in\/features\/reputation-today-conclave-inspiring-engaging-and-more\/\">This feature<\/a> originally appears in the online edition of the\u00a0Reputation <a href=\"http:\/\/reputationtoday.in\">Today Magazine<\/a> <\/em><\/p>\n<p>The <a href=\"http:\/\/reputationtoday.in\/conclave-2017\/\">Reputation Today Conclave<\/a> was held on 5<sup>th<\/sup> April, 2017 at Godrej One, Vikroli-Mumbai. This conclave brought together over 125 senior communication professionals from over 70 organisations and 30 PR consulting firms, to listen to and interact with business leaders on the subject of reputation management and strategic communications.<\/p>\n<p><!--more--><\/p>\n<p>As communicators, it is integral to know the right mediums through which one can reach the public. The <a href=\"http:\/\/bit.ly\/RTCMStorify\" target=\"_blank\" rel=\"noopener noreferrer\">#RTConclave<\/a> served as a good knowledge-sharing platform allowing each and every one to\u00a0learn and benefit from other communication professionals.<\/p>\n<p><strong>Avani Davda<\/strong>, Managing Director, Godrej Nature\u2019s Basket in her talk\u00a0on Building Brand Reputation using Word of Mouth, focused on the five principles of word-of-mouth marketing. She urged that brands should be:<\/p>\n<ul>\n<li>Credible \u2013 Honest &amp; Authentic,<\/li>\n<li>Respectful \u2013 Transparent &amp; trustworthy,<\/li>\n<li>Social \u2013 Listening, Participating, Responding &amp; Engaging,<\/li>\n<li>Measurable \u2013 Define, Monitor &amp; Evaluate<\/li>\n<li>Repeatable<\/li>\n<\/ul>\n<p>She ended by saying that it is a powerful tactic and should be carefully used as it can make or break a brand.<\/p>\n<p><a href=\"http:\/\/www.mainakdhar.com\/\"><strong>Mainak Dhar<\/strong><\/a>, Managing Director, General Mills spoke on The Power of Marketing in Transforming Oneself. He very strongly felt, <em>\u2018Your product must deliver what it communicates.\u2019<\/em> And that communication professionals should focus on the journey of the brand and not the destination. In his session he also said, \u2018We are constantly busy creating brilliant strategies for brands but we never ask the question \u201cwhy does what we do matter?\u201d The answer lies in being very clear of your brand\u2019s sense of purpose. It is all about how you communicate with hearts and minds of people. When you begin with what you have to offer it becomes a transaction, but when you start with why you exist, it creates relationships.\u2019 He ended by saying \u2018Brands today need to build a connection by inspiring through authentic stories.\u2019<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/mynetwork\/import-contacts\/?isAcceptInvite=null&amp;isSendInvite=true&amp;member=apurva-purohit-00bb5a65&amp;transactionId=ge5f8Y4HRDmvj8yM0uP%2FBw%3D%3D\"><strong>Apurva Purohit<\/strong><\/a>, CEO Radio City &amp; President Jagran Group addressed the Adventures of a Woman at Work in Building a Professional Reputation. She crystallized her thoughts into three important points on why women have a poor reputation at work. First, women run away, they think it is only their responsibility to take the entire burden of the family on their shoulders. So, after marriage, they give up their career to be at home for the family. Second, even if they do well they never celebrate their own success. They will give everybody credit for a job well done but will never appreciate their own efforts. Last but not the least, she strongly felt that women are a product of the choices they make.<em> \u2018One can choose to be a victim or a bystander or the heroine of their own fate.\u2019<\/em><\/p>\n<p>Speaking on the Magic of Creativity in Building Reputation, Salt Brand Solutions entrepreneur, <a href=\"http:\/\/www.saltbrandsolutions.in\/\"><strong>Mahesh Chauhan<\/strong><\/a> said that bombarding people with content neither helps the brand nor the people. There is so much of content available to consume that time isn\u2019t enough, but if the content is powerful then it makes the right impact and receives the right reactions. He ended saying creativity is no longer confined to television sets, the more real it gets the more it is lived. His unique examples were on how godmen have used creativity in their content to build their own personal brands.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kanchana-tk-aa75b942?ppe=1\"><strong>Kanchana TK<\/strong><\/a>, Director General, OPPI on Pharma Communications in an era of Increased Patient Engagement. She drew attention to surrogate communications as a means to reach the target audience. She also mentioned how the trends are now changing and people are open to speaking about their health and healthcare practices.<\/p>\n<p>The highlight of the talk given by <a href=\"https:\/\/www.linkedin.com\/in\/sandhya-vasudevan-2b14278\/?ppe=1\"><strong>Sandhya Vasudevan<\/strong><\/a>, Managing Director, Deutsche Bank Operations international (DBOI) Global Services, was that Building a Formidable Corporate Reputation Takes Commitment and Courage. She felt that the reputational aspect will play a major role not only for building the brand but also in keeping it safe.<\/p>\n<p>The conclave ended with networking over lunch. We took back 3 learnings from this day.<\/p>\n<ul>\n<li>A person\/brand isn\u2019t defined by the designation\/label but by the journey s\/he makes.<\/li>\n<li>Learn to accept a compliment, celebrate it!<\/li>\n<li>Creativity is Content and is emerging as the only C of marketing.<\/li>\n<\/ul>\n<p>This report is authored Priyadarshini Mazumdar and Judelyne Banerji, students of\u00a0Class of 2017 of School of COmmunications &amp; REputation \u00a0&#8211; who are Knowledge Partners to Reputation Today Conclaves<\/p>\n<p><a href=\"https:\/\/twitter.com\/priyadrshne\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-300x70.jpg\" alt=\"India's best Public Relations Institute\" width=\"579\" height=\"135\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-300x70.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-768x179.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-1024x238.jpg 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri.jpg 1117w\" data-sizes=\"(max-width: 579px) 100vw, 579px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 579px; --smush-placeholder-aspect-ratio: 579\/135;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-300x70.jpg\" alt=\"India's best Public Relations Institute\" width=\"579\" height=\"135\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-300x70.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-768x179.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri-1024x238.jpg 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Pri.jpg 1117w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/juzzzybe\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-300x70.jpg\" alt=\"\" width=\"583\" height=\"136\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-300x70.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-768x178.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-1024x238.jpg 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud.jpg 1115w\" data-sizes=\"(max-width: 583px) 100vw, 583px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 583px; --smush-placeholder-aspect-ratio: 583\/136;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-300x70.jpg\" alt=\"\" width=\"583\" height=\"136\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-300x70.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-768x178.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud-1024x238.jpg 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/04\/Jud.jpg 1115w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/noscript> <\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":27,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[10,6],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-media-studies","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reputation Today Conclave \u2013 inspiring, engaging, and more\u2026<\/title>\n<meta name=\"description\" content=\"The Conclave brought together over 125 communication professionals from over 70 organisations and 30 PR consulting firms for Reputation Today Magazine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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