1<\/strong><\/p>\n 4 ways to ensure your messaging resonates and sticks<\/strong><\/p>\n Envision the last time you presented new information to a group of employees in an extended session of one to three hours.<\/p>\n Were you:<\/p>\n As a communicator, you probably asked your audience several times during the presentation: \u201cDo you understand?\u201d<\/p>\n Here are four ways to make sure that others really\u00a0do\u00a0<\/i>understand what you\u2019re communicating.<\/p>\n Read More<\/a><\/p>\n 2<\/strong><\/p>\n 50 terms every PR pro should know<\/strong><\/p>\n Whether you\u2019re just kick-starting your communications career, you\u2019ve stumbled into a position that requires a little more PR know-how than you bargained for, or you\u2019re trying to promote your own business, the world of PR can seem intimidating. Industry leaders throw around terms like SEO, micro-influencer or Barcelona Principles \u2013 it can certainly be confusing to professionals new to the field. We\u2019ve put together a list of some of the most commonly used PR words and phrases so you can walk into your next meeting speaking the language of PR. Industry pros, what else would you add to this list?<\/p>\n Read More<\/a><\/p>\n 3<\/strong><\/p>\n How digital PR can boost a brand\u2019s presence<\/strong><\/p>\n Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches. It relies on various internet-based aspects such as influencer outreach, content marketing, social media, and SEO to\u00a0make the most impact.<\/p>\n Digital PR can improve the visibility and the online presence of a brand. Using digital PR approaches, any static information can be changed into conversations. A strong digital PR firm, as well as a full-service\u00a0digital marketing agency\u00a0with professional PR capabilities, can directly speak to their target audience at any time of the day. Be it at noon or even midnight, they can reach the audience. Once the company links up with the target audience, they can begin a dialogue to shed light on the products or services. They can also spread the news and any other crucial info that relates well to the audience.<\/p>\n Read More<\/a><\/p>\n 4<\/strong><\/p>\n How The Right PR Makes Better Business Deals<\/strong><\/p>\n Although some call it \u201cfree advertising,\u201d\u00a0public relations\u00a0isn\u2019t free. It\u2019s not even cheap. Like any other business investment, it\u2019s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets.\u00a0A successful PR campaign can also support or accelerate a liquidity event or deal \u2013 like an IPO, strategic acquisition, or merger.<\/strong><\/p>\n A liquidity event is not only a good reason to invest in public relations, but it\u2019s one situation where the right PR strategy can drive a higher valuation for the deal.<\/p>\n In that case, the right PR team can help. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don\u2019t want employees to be unsettled. But it\u2019s a good idea to make your PR team aware of a critical business goal. That way the organization can be well positioned for a deal that may happen months or years down the road. Here\u2019s how the right PR strategy can help prepare for a liquidity event.<\/p>\n Read More<\/a><\/p>\n 5<\/strong><\/p>\n How to Say \u2018No Comment\u2019 Without Actually Saying It<\/strong><\/p>\n It’s possible that a reporter will ask a question you\u2019d rather not answer.<\/p>\n Most are asked during a PR crisis\u2013the greater the crisis, the more likely the questions.<\/p>\n But not all questions that a PR pro might want to avoid are the result of PR crises or illegal acts. Some are just plain embarrassing for the company.<\/p>\n Admittedly, the answers suggested below will not deter a good journalist from seeking more information elsewhere. They will provide responses other than\u00a0No comment.<\/em>\u00a0For many people,\u00a0No comment<\/em>\u00a0is tantamount to admitting guilt and\/or suggests that you’re hiding something.<\/p>\n Read More<\/a><\/p>\n 6<\/strong><\/p>\n Why Your Content Isn\u2019t King Any More<\/strong><\/p>\n \u201cContent is king\u201d has been a very common phrase in the marketing field for years. This mantra has certainly become part of our language, maybe even part of our DNA.<\/p>\n But I think this is one of those common phrases that we take for granted that may actually be meaningless. You probably know it, somewhere deep inside. I think something else is the king.<\/p>\n Let\u2019s unwrap that today.<\/p>\n First let me say that I am addressing this subject on a\u00a0very high level<\/strong>\u00a0for a diverse global audience. Some people may chime in and argue, \u201cwell what about ???\u201d \u2026 and I will say, \u201cof course.\u201d There are lots of exceptions. But let\u2019s look at the big picture and the over-arching trend.<\/p>\n Read More<\/a><\/p>\n 7<\/strong><\/p>\n Magnify your marketing and PR with a strategic editorial calendar<\/strong><\/p>\n Arguably, there has never been a time where looking forward to the upcoming year required a greater need for careful thought and planning to ensure business success. With the world in flux, the\u00a0science media landscape is extremely noisy, and as a media relations professional, you\u2019re going to have to figure out a way to rise above it all to generate visibility for your company. So, how do set your company up for maximum media coverage over the next year? Start by building an editorial calendar for your organization!<\/p>\n Regardless of whether you\u2019re marketing for life science, healthcare, or any other industry, don\u2019t take the construction of an editorial calendar lightly. It may be tempting to think of it as a low priority project and offload this assignment to an intern or less experienced team member. But in reality, while it may look easy to build an editorial calendar full of potential media opportunities, \u00a0the calendar is only as valuable as the quality of thought and consideration put into it.<\/p>\n Read More<\/a><\/p>\n 8<\/strong><\/p>\n Public Relations and Integrated communication – Opportunities and evolution<\/strong><\/p>\n Prime Point Foundation in association with PreSense and NGPL* Mr Vikram Kharvi, Vice President, Adfactors PR, the leading PR Agency in South Asia shares his views on “Public Relations and Integrated communication – Opportunities and evolution” Check the Links<\/a><\/p>\n 9<\/strong><\/p>\n Is Influence Marketing an Advertising or Public Relations Function?<\/strong><\/p>\n Onalytica\u00a0evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It\u2019s almost as if Onalytica stands as the PR argument for influence marketing philosophy while IZEA and others champion the more transactional approach.<\/p>\n The British software company also brings to mind another conflict in perspective for me. I think of Onalytica\u2019s approach to communications as very \u201cBritish\u201d if you will. Communications and public relations seems to have a more academic background in Britain in my experience. American comms and PR seems to be much closer to a spray-and-pray, just-drive-impressions approach.<\/p>\n\n
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\npresents
\nSaturday Talk – Episode 8 – 12th Sep 2020 – 4 pm<\/p>\n
\nDuring the session, he will share as to how the corporates, small and mediaum industries, including individuals can make use of the PR and Communication for their branding and marketing. He will also share the various career opportunities in this domain for youngsters.<\/p>\n
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