{"id":2483,"date":"2020-10-08T05:09:34","date_gmt":"2020-10-08T05:09:34","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2483"},"modified":"2024-08-08T07:24:21","modified_gmt":"2024-08-08T07:24:21","slug":"history-of-public-relations-india","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/history-of-public-relations-india\/","title":{"rendered":"History of Public Relations in India"},"content":{"rendered":"<p>History of Public Relations in India is as old as history of human civilisation. It has existed in one form or the other. So the history of <a href=\"https:\/\/scoreindia.org\/blog\/what-is-public-relations-2\/\">public relations <\/a>in India is observed from great religious teachers from Gautama Buddha and Sankaracharya to Nanak and Kabir were master communicators. They preached, in an idiom, which the common people found\u00a0 easy to understand. The rock inscriptions of emperor Ashoka were written in local dialects for\u00a0 easy communication. He also sent his own children to Sri Lanka to spread the message of\u00a0 Buddhism.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/history-of-public-relations-india\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/history-of-public-relations-india\/#Mythological_evidence_Public_Relations\" >Mythological evidence Public Relations:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/history-of-public-relations-india\/#Information_Sector\" >Information Sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/history-of-public-relations-india\/#Broadcasting_Sector\" >Broadcasting Sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/history-of-public-relations-india\/#Films_Sector\" >Films Sector<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>What is the history of PR in India?<\/li>\n<li>How has the history of PR evolved overtime?<\/li>\n<li>What lessons of the past can be learnt for PR industry in India?<\/li>\n<li>What are the success stories the legacy of oldest brands in India?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"Mythological_evidence_Public_Relations\"><\/span><strong>Mythological evidence Public Relations:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>India can relate to public relations in its mythology which can be described as \u2018Mythological Public Relations\u2019. The history of public relations in India can be traced from the two great epics- the Ramayana and the Mahabharata, provide various traces. It is immense pride, that give accounts of various <a href=\"https:\/\/www.lifehack.org\/816319\/communication-techniques\" target=\"_blank\" rel=\"noopener noreferrer\">communication techniques<\/a>.<\/p>\n<p>These techniques are adopted by the renowned characters of these epics to maintain relationships between the various rulers . Since then the power of effective communication came into existence.<\/p>\n<p><strong>Evolution of Public Relations:<\/strong><\/p>\n<p>Centuries of slavery beginning with the Mughal rule followed by the Englishmen. This brought a new type of Public Relations on movement for Independence. The rulers tried to put forth that they were working for the people\u00a0 of this country. Also that the people should cooperate in their continuance.<\/p>\n<p>Besides adopting various administrative policies, they launched communication strategies. <a href=\"https:\/\/en.wikipedia.org\/wiki\/William_A._Hickey\" target=\"_blank\" rel=\"noopener noreferrer\">William Augustus Hicky<\/a> brought out the first newspaper in India in 1780. Its major purpose was to deliver to the interests of the European settlers in Calcutta.<\/p>\n<p><strong>The Rise of Newspapers:<\/strong><\/p>\n<p>Newspapers too give an understanding of the history of public relations in India at the same time because it became a means of educating and enlightening the people. They also highlighted various socially important issues. This in a way acted as a mediator for the growth of public opinion.<\/p>\n<p><strong>Early beginnings of Public Relations in India:<\/strong><\/p>\n<p>After Independence (1947), the Government of India set up a full-fledged\u00a0sector by Ministry of Information and Broadcasting. This was a revolutionary measure in the information and public relations setup of the Central Government. All the\u00a0 State Governments and Union Territories also have Departments of Information and Public Relations.<\/p>\n<p>The activities of the Ministry of Information and Broadcasting can be broadly divided into three sectors:<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Information_Sector\"><\/span>Information Sector<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Broadcasting_Sector\"><\/span>Broadcasting Sector<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Films_Sector\"><\/span>Films Sector<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Each of these sectors are complement to each other. They operate through specialised media units and their respective organizations.<\/p>\n<p>After Independence, multinational companies in India, felt the need to communicate with the people more meaningfully. In order to adjust their corporate policies, these companies increasingly turned to Public Relations.<\/p>\n<p>At that time the <a href=\"https:\/\/www.tata.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tatas<\/a> had already set up a Public Relations Department in Mumbai in 1943. It was headed by Shri Minoo Masani.<\/p>\n<p><strong>Growth of Public Relations in India:<\/strong><\/p>\n<p>The public sector has, however, made a significant contribution in nurturing and growing professionalism in public relations. Public relations came into existence in full power with some of the industries. They include, HMT, BHEL, Bhilai Steel Plant, followed NTPC and many more. Bodies like this have played a major role in professionalization of PR discipline.<\/p>\n<p>Public Relations Society of India <a href=\"http:\/\/prsi.org.in\" target=\"_blank\" rel=\"noopener noreferrer\">(PRSI)<\/a> was set up in 1958. It is the national association for professional development of public relations practitioners and communication specialists. It seeks to promote public relations as an integral function of the management.<\/p>\n<p><strong>Public Relations Consultants Association of India\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/prcai.org\/\">PRCAI<\/a> was founded in October 4, 2001. The Public Relations Consultants Association of India was a main head under which are a group of seven PR Firms\u00a0&#8211; <a href=\"http:\/\/www.webershandwickindia.com\/\">Weber Shandwick<\/a>, Genesis PR (Now <a href=\"https:\/\/bcw-global.com\/genesisbcw\">Genesis BCW<\/a>), Hanmer MSL (Now <a href=\"https:\/\/india.mslgroup.com\/\">MSL<\/a>), Text 100, Good Relations India, Ogilvy PR, 20:20 Media (now 20:20 MSL). Its aim is to support the budding\u00a0 PR industry and communications professionals across the country.<\/p>\n<p>PRCAI is not only the Indian PR industry\u2019s flagship trade association but also a forum for government, public bodies, industry associations, trade and others to confer with public relations consultants through one body. The PRCAI has a strong North, South, East and West regional network which provides a lot of support to its members.<\/p>\n<p><em>Continue Reading: <a href=\"https:\/\/scoreindia.org\/blog\/growth-of-public-relations-in-india\/\">The Growth of Public Relations in India<\/a><\/em><\/p>\n<p>-Navya Penmetsa<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-post-thumbnail alignleft lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-146x146.png\" data-sizes=\"(max-width: 146px) 100vw, 146px\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1.png 200w\" alt=\"\" width=\"184\" height=\"184\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 184px; --smush-placeholder-aspect-ratio: 184\/184;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"attachment-post-thumbnail alignleft\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-146x146.png\" sizes=\"(max-width: 146px) 100vw, 146px\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/10\/B612_20201006_133702_741-1.png 200w\" alt=\"\" width=\"184\" height=\"184\" \/><\/noscript><\/p>\n<p>Navya Penmetsa is a Content Strategy Intern at the School of Communication &amp; Reputation (SCoRe). She has worked with Echobox Content Writing and is currently working as WizCounsel Professional.<\/p>\n<p>She is pursuing her final year under-graduation in Journalism, Psychology and English Literature. She wants to establish her career in Public Relations and Corporate Communications. She has good command over communication and leadership qualities. \u00a0 She can be reached on Twitter as <a href=\"https:\/\/twitter.com\/@prjunkie\" target=\"_blank\" rel=\"noopener noreferrer\">@prjunkie <\/a>and on LinkedIn as <a href=\"https:\/\/www.linkedin.com\/in\/navya-penmetsa-a569b31b1\" target=\"_blank\" rel=\"noopener noreferrer\">Navya Penmetsa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":6328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[232],"tags":[],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basics-of-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>History of Public 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