{"id":2819,"date":"2021-03-23T06:38:21","date_gmt":"2021-03-23T06:38:21","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2819"},"modified":"2024-08-14T07:37:16","modified_gmt":"2024-08-14T07:37:16","slug":"putting-public-back-public-relations-social-media-reinventing-aging-business-pr-brian-solis-deirdre-breakenridge","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/putting-public-back-public-relations-social-media-reinventing-aging-business-pr-brian-solis-deirdre-breakenridge\/","title":{"rendered":"Putting the Public Back in Public Relations: Book Review"},"content":{"rendered":"

“PR often suffers from a lack of PR for the PR,\u201d says Brain Solis and Deirdre Breakenridg in their book \u2018Putting the Public Back in Public Relations\u2019. The book is sets out to describe \u201chow social media is reinventing the business of public relations.\u201d Authors tries to put forward the idea that traditional public relations still matters but today\u2019s PR professionals need to embrace social media as the future of PR. The book was written and published in the year 2009 and it sets the context and justifies the comms. trends very well according to that period. But the problems addressed in the book really are not with public relations according to today\u2019s trend.<\/p>\n

The book tries to educate and better prepare comms. practitioners to engage with the public in a landscape that is redefined by social media. Social media has altered the flow of information. It means that the public, once reliant on traditional media to consume and disseminate information, has become highly depended on social media to create, curate, and share what it deems relevant. The book also intends to tell us what is wrong with public relations, and how social media will fix it. The author uses a term called \u201cPR 2.0\u201d to describe the idea of \u201cmost powerful\u201d a term coined by Solis in the 1990s.<\/p>\n

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