{"id":2822,"date":"2021-03-02T06:38:19","date_gmt":"2021-03-02T06:38:19","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2822"},"modified":"2023-12-10T18:05:18","modified_gmt":"2023-12-10T18:05:18","slug":"advent-influencer-marketing","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/advent-influencer-marketing\/","title":{"rendered":"Advent of Influencers in Marketing"},"content":{"rendered":"
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Who would\u2019ve thought that instead of a top shot celebrity, a brand will rather prefer a local girl from a small town to advocate for their brand image? Well, the world of marketing is witnessing an unforeseen evolution with the advent of social media influencers. You can like them, you can hate them, but one thing is for sure, that you won\u2019t be able to ignore them.<\/p>\n

According to me, an Influencer is\u00a0<\/span>any person who has the capability to change preexisting conceptions or form new conceptions in a field which they have expertise. Any person who has access to information and can present the content in a relatable to the audience is deemed as an \u2018influencer\u2019. While some influencers use their niche to disseminate information about social issues, others use it to showcase their talents while collaborating with brands on occasions. There are no rock-solid guidelines in the space of Influencer marketing, which makes this stream even more exciting.<\/p>\n

To understand the psychology behind Influencer Marketing, let me give you an insight into the theory of Informational Social Influence. According to this theory, we tend to conform with the crowd in following an information provider who we consider authentic. These information providers can be anyone with a niche, like a doctor or a lawyer. Thus, in the field of Influencer Marketing as well, these influencers are considered experts in their verticals and we consider them as authority figures, which is why we tend to follow them in order to conform.<\/p>\n

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