{"id":2833,"date":"2021-02-23T18:53:07","date_gmt":"2021-02-23T18:53:07","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2833"},"modified":"2021-03-04T12:04:11","modified_gmt":"2021-03-04T12:04:11","slug":"trends-in-communications-post-covid-19","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/","title":{"rendered":"Trends in communications post COVID 19"},"content":{"rendered":"<header class=\"entry-header\">\n<header class=\"entry-header\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#Five_Trends_in_Communications_post_COVID_19\" >Five Trends in Communications post COVID 19<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#1_Empathy\" >1.\u00a0Empathy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#2_Analytics\" >2. Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#3_Personalised_Content\" >3.\u00a0Personalised Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#5_Crisis_Communication\" >5.\u00a0Crisis Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#5_Video\" >5.\u00a0Video<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"Five_Trends_in_Communications_post_COVID_19\"><\/span>Five Trends in Communications post COVID 19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"entry-title\">Here is a list of five trends in communications post\u00a0COVID 19 which will shape the way we practice public relations<\/p>\n<h3 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"1_Empathy\"><\/span><strong>1.\u00a0Empathy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/header>\n<\/header>\n<div class=\"entry-content\">\n<figure class=\"wp-block-image size-large\">\n<p><div id=\"attachment_110\" style=\"width: 632px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-110\" class=\"wp-image-110 lazyload\" data-src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=1024\" data-sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=1024 1024w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=300 300w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=768 768w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg 1500w\" alt=\"Trends in communications post COVID 19 \" width=\"622\" height=\"311\" data-attachment-id=\"110\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/print\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg\" data-orig-size=\"1500,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Print&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"1500\u00d7750-uk-weissbourd-model-empathy.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=740\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 622px; --smush-placeholder-aspect-ratio: 622\/311;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-110\" class=\"wp-image-110\" src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=1024\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=1024 1024w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=300 300w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=768 768w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg 1500w\" alt=\"Trends in communications post COVID 19 \" width=\"622\" height=\"311\" data-attachment-id=\"110\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/print\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg\" data-orig-size=\"1500,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Print&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"1500\u00d7750-uk-weissbourd-model-empathy.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/1500x750-uk-weissbourd-model-empathy.jpg?w=740\" \/><\/noscript><p id=\"caption-attachment-110\" class=\"wp-caption-text\">Trends in communications post COVID 19<\/p><\/div><\/figure>\n<p>It will play a pivotal role in shaping future communications. It is crucial now to put your audience first, to be cognizant of what\u2019s weighing heavily on their minds and how you come in to help them. Empathy can no longer be a superficial trait among communications professionals. The audience of today can see through you and there\u2019s no point trying to fake anything, especially empathy. It is more important than ever before to practise empathy all day, everyday.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Analytics\"><\/span>2.<strong> Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-111 lazyload\" data-src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=1024\" data-sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=1024 1024w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=300 300w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=768 768w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png 1520w\" alt=\"Trends in communications post COVID 19 \" width=\"622\" height=\"327\" data-attachment-id=\"111\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png\" data-orig-size=\"1520,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"10-great-google-analytics-alternatives-5e4175671fa6a-1520\u00d7800.png\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=740\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 622px; --smush-placeholder-aspect-ratio: 622\/327;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-111\" src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=1024\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=1024 1024w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=300 300w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=768 768w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png 1520w\" alt=\"Trends in communications post COVID 19 \" width=\"622\" height=\"327\" data-attachment-id=\"111\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png\" data-orig-size=\"1520,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"10-great-google-analytics-alternatives-5e4175671fa6a-1520\u00d7800.png\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/10-great-google-analytics-alternatives-5e4175671fa6a-1520x800-1.png?w=740\" \/><\/noscript><\/figure>\n<p>Gadgets, especially mobile phones have become a gigantic source of data on your potential audience. And data on your audience is what you need to personalise content and make sure it reaches the right audience via the right medium at the right time. But this data needs to be harnessed and made sense of. And Artificial Intelligence provides the analytics toolkit to do that with ease. Blockchain on the other hand helps you to ascertain the veracity of the data you\u2019re trying to analyze. The use of these technologies will make one master of data source, data tools and data quality \u2013 presumably,\u00a0one of the\u00a0dominant trends in communications post\u00a0COVID.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Personalised_Content\"><\/span><strong>3.\u00a0Personalised Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-118 lazyload\" data-src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=589\" data-sizes=\"(max-width: 589px) 100vw, 589px\" data-srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg 589w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=300 300w\" alt=\"Trends in communications post COVID 19 \" width=\"589\" height=\"285\" data-attachment-id=\"118\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/wp-1604870151594\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg\" data-orig-size=\"589,285\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp-1604870151594.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=589\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 589px; --smush-placeholder-aspect-ratio: 589\/285;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-118\" src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=589\" sizes=\"(max-width: 589px) 100vw, 589px\" srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg 589w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=300 300w\" alt=\"Trends in communications post COVID 19 \" width=\"589\" height=\"285\" data-attachment-id=\"118\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/wp-1604870151594\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg\" data-orig-size=\"589,285\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp-1604870151594.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870151594.jpg?w=589\" \/><\/noscript><\/figure>\n<p>Quality of content has always been a major component of all effective communications strategies. But now, personalising content is key to attract audience\u2019s attention. It a well-known fact by now that audiences love hearing their name and the word \u201cyou\u201d. Sending the right message to the right person at the right time will become the norm in the days to come.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Crisis_Communication\"><\/span><strong>5.\u00a0Crisis Communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-117 lazyload\" data-src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=765\" data-sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg 765w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=300 300w\" alt=\"Trends in communications post COVID 19 \" width=\"622\" height=\"303\" data-attachment-id=\"117\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/wp-1604870126575\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg\" data-orig-size=\"765,373\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp-1604870126575.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=740\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 622px; --smush-placeholder-aspect-ratio: 622\/303;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-117\" src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=765\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg 765w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=300 300w\" alt=\"Trends in communications post COVID 19 \" width=\"622\" height=\"303\" data-attachment-id=\"117\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/wp-1604870126575\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg\" data-orig-size=\"765,373\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp-1604870126575.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870126575.jpg?w=740\" \/><\/noscript><\/figure>\n<p>Scientists predict that there will be many such pandemics as Covid-19 in the coming years. Looks like communicators will be up at night a lot, confounded by how much to communicate and how often. Purposeful messaging, only when you have something important to add to the ongoing discourse will win the race. It will also be interesting to see how communicators maintain the balance between being vulnerable and authoritative.<\/p>\n<p><em>Related: <a href=\"https:\/\/scoreindia.org\/blog\/tips-crisis-communications-public-relations-amy-crasto\/\">11 Tips on Crisis Communications\u00a0<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Video\"><\/span><strong>5.\u00a0Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-116 lazyload\" data-src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=1024\" data-sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=1024 1024w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=300 300w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=768 768w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png 1126w\" alt=\"\" data-attachment-id=\"116\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/wp-1604870092349\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png\" data-orig-size=\"1126,452\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp-1604870092349.png\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=740\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"wp-image-116\" src=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=1024\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" srcset=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=1024 1024w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=150 150w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=300 300w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=768 768w, https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png 1126w\" alt=\"\" data-attachment-id=\"116\" data-permalink=\"https:\/\/sulagnaonline.wordpress.com\/wp-1604870092349\/\" data-orig-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png\" data-orig-size=\"1126,452\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp-1604870092349.png\" data-image-description=\"\" data-medium-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=300\" data-large-file=\"https:\/\/sulagnaonline.files.wordpress.com\/2020\/11\/wp-1604870092349.png?w=740\" \/><\/noscript><\/figure>\n<p>With the unprecedented shortening of human attention span, it\u2019s clear as daylight that content must be instantly appealing, short and skimmable to make it as easily consumable as possible. Audiences have been obsessed with videos lately- be it a Ted Talk or a TikTok. The <a href=\"https:\/\/www.spotx.tv\/resources\/blog\/spotxer\/the-unstoppable-rise-of-ott-in-asia\/\">phenomenal rise of OTT in Asia <\/a>proves that video, as a form of content, is the most engaging and also requires the least amount of effort on the part of the audience to consume. Needless to say, video-making as a skill will grow in importance more than ever before and the form will reign supreme in the world of content, post-Covid.<\/p>\n<p>The best bet for communications professionals now would be to become masters of the new rulers of the game \u2013 absolute domination mode.<\/p>\n<p>This blog post originally appeared on Sulagna Chakraborty&#8217;s blog: sulagnaonline.wordpress.com<\/p>\n<p><strong>Sulagna Chakraborty<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2796 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-201x300.jpg\" alt=\"\" width=\"175\" height=\"261\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-201x300.jpg 201w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-768x1147.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-685x1024.jpg 685w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-98x146.jpg 98w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-50x75.jpg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-452x675.jpg 452w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty.jpg 1381w\" data-sizes=\"(max-width: 175px) 100vw, 175px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 175px; --smush-placeholder-aspect-ratio: 175\/261;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2796\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-201x300.jpg\" alt=\"\" width=\"175\" height=\"261\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-201x300.jpg 201w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-768x1147.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-685x1024.jpg 685w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-98x146.jpg 98w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-50x75.jpg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty-452x675.jpg 452w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Sulagna-Chakraborty.jpg 1381w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/noscript>Sulagna is a student of Public Relations at SCoRe, and aspires to make it big in the world of PR. She\u2019s a passionate learner who likes to read, write and listen, and loves spending time with children. TEDTalks inspire her and she dreams of being a motivational speaker one day, giving one of her own TED talks. She can be reached at @SulagnaChakra20 on Twitter, and as Sulagna Chakraborty on LinkedIn.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends in communications post COVID 19 | Public Relations Blog<\/title>\n<meta name=\"description\" content=\"Five Trends in communications post COVID 19 that will shape the way we practice public relations and corporate communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in communications post COVID 19 | Public Relations Blog\" \/>\n<meta property=\"og:description\" content=\"Five Trends in communications post COVID 19 that will shape the way we practice public relations and corporate communications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T18:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-04T12:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1774\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/\",\"name\":\"Trends in communications post COVID 19 | Public Relations Blog\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg\",\"datePublished\":\"2021-02-23T18:53:07+00:00\",\"dateModified\":\"2021-03-04T12:04:11+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Five Trends in communications post COVID 19 that will shape the way we practice public relations and corporate communications.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg\",\"width\":1774,\"height\":592,\"caption\":\"trends in communications post covid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends in communications post COVID 19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoreindia.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\",\"name\":\"SCoRe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"caption\":\"SCoRe\"},\"url\":\"https:\/\/scoreindia.org\/blog\/author\/twisha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trends in communications post COVID 19 | Public Relations Blog","description":"Five Trends in communications post COVID 19 that will shape the way we practice public relations and corporate communications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/","og_locale":"en_GB","og_type":"article","og_title":"Trends in communications post COVID 19 | Public Relations Blog","og_description":"Five Trends in communications post COVID 19 that will shape the way we practice public relations and corporate communications.","og_url":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/","og_site_name":"Public Relations Courses","article_published_time":"2021-02-23T18:53:07+00:00","article_modified_time":"2021-03-04T12:04:11+00:00","og_image":[{"width":1774,"height":592,"url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg","type":"image\/jpeg"}],"author":"SCoRe","twitter_card":"summary_large_image","twitter_creator":"@scoreind","twitter_site":"@scoreind","twitter_misc":{"Written by":"SCoRe","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/","url":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/","name":"Trends in communications post COVID 19 | Public Relations Blog","isPartOf":{"@id":"https:\/\/scoreindia.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#primaryimage"},"image":{"@id":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg","datePublished":"2021-02-23T18:53:07+00:00","dateModified":"2021-03-04T12:04:11+00:00","author":{"@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370"},"description":"Five Trends in communications post COVID 19 that will shape the way we practice public relations and corporate communications.","breadcrumb":{"@id":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#primaryimage","url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg","contentUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/02\/Picture4.jpg","width":1774,"height":592,"caption":"trends in communications post covid"},{"@type":"BreadcrumbList","@id":"https:\/\/scoreindia.org\/blog\/trends-in-communications-post-covid-19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scoreindia.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Trends in communications post COVID 19"}]},{"@type":"WebSite","@id":"https:\/\/scoreindia.org\/blog\/#website","url":"https:\/\/scoreindia.org\/blog\/","name":"Public Relations Courses","description":"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoreindia.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370","name":"SCoRe","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","caption":"SCoRe"},"url":"https:\/\/scoreindia.org\/blog\/author\/twisha\/"}]}},"_links":{"self":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/2833"}],"collection":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/comments?post=2833"}],"version-history":[{"count":0,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/2833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media?parent=2833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/categories?post=2833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/tags?post=2833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}