{"id":2907,"date":"2021-02-02T12:18:51","date_gmt":"2021-02-02T12:18:51","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2907"},"modified":"2024-09-12T05:40:53","modified_gmt":"2024-09-12T05:40:53","slug":"5-best-career-options-pr","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/5-best-career-options-pr\/","title":{"rendered":"Top 5 Career Options For Freshers in PR"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/5-best-career-options-pr\/#WHAT_ARE_THE_CAREER_OPTIONS_AFTER_GETTING_A_DEGREE_IN_PR\" >WHAT ARE THE CAREER OPTIONS AFTER GETTING A DEGREE IN PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/5-best-career-options-pr\/#So_if_you_are_a_fresher_looking_out_for_a_Public_relations_jobs_in_India_then_you_could_consider_the_following_career_options_in_Public_relations\" >So, if you are a fresher looking out for a Public relations jobs in India, then you could consider the following career options in Public relations :<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"WHAT_ARE_THE_CAREER_OPTIONS_AFTER_GETTING_A_DEGREE_IN_PR\"><\/span><em>WHAT ARE THE CAREER OPTIONS AFTER GETTING A DEGREE IN PR?<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Public Relations is one of the most effective marketing tools through which the organisation, company and individuals convey their message to the media and their stakeholders. It majorly focuses on constructing the reputation of the brand and for that,<\/span><span style=\"font-weight: 400;\"> PR consultants<\/span><span style=\"font-weight: 400;\"> leverage a combination of <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/scoreindia.org\/blog\/top-8-pr-tools-techniques-brands-count-year\/\">PR tools and techniques<\/a>.<\/span><\/p>\n<p>Marketing and PR are the two monster functions of any brand. And both work in harmony with the sole intention to publicise products and build strong consumer relations.\u00a0<span style=\"font-weight: 400;\">However, the immediate goal of Marketing is to sell whereas PR strives to create mutual understanding or to positively position the organisation with respect to its publics. PR is experiencing dramatic growth, and this constantly changes the <\/span><a href=\"https:\/\/scoreindia.org\/blog\/role-pr-consultant-look-like-2021\/\"><span style=\"font-weight: 400;\">role of PR consultant<\/span><\/a><span style=\"font-weight: 400;\">\u00a0which then increases the <\/span><span style=\"font-weight: 400;\">career options in PR.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"So_if_you_are_a_fresher_looking_out_for_a_Public_relations_jobs_in_India_then_you_could_consider_the_following_career_options_in_Public_relations\"><\/span><em>So, if you are a fresher looking out for a Public relations jobs in India, then you could consider the following career options in Public relations :<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>1.Publicist<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Publicist is the primary job that pops up in mind when we think of a<\/span><span style=\"font-weight: 400;\"> career in public relations<\/span><span style=\"font-weight: 400;\">. The role of a publicist whether in-house or in an agency is to build PR strategies and design innovative campaigns to popularise any product or a brand itself. Publicists have to directly deal with the clients be it a company, organisation, or an individual.\u00a0<\/span><\/p>\n<p><b>2.Content Strategist<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A content strategist is a person who plans, communicates and executes content marketing strategies. It is the job of a strategist to create marketing campaigns and then measures the ultimate results. Individuals in this role are expected to understand business goals and select the marketing means to meet those goals. The daily work of a content strategist includes identifying the target audience, coordinating with the editorial team, finding suitable keywords and planning SEO.<\/span><\/p>\n<p><b>3.Media Planner<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The core function of a media planner is to map out suitable media channels to execute their campaigns. Media planners largely concentrates on targeting different modes of media that could maximise the reach of the campaign towards the target audience. These targeted modes could be radio, television, social media, print etc. Although work of a media planner doesn&#8217;t end here, he after executing the campaign monitors the performance and intimates the clients about the earned PR value for their campaign.<\/span><\/p>\n<p><b>4.Corporate Communications Manager<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Corporate communication jobs are widely popular and one of the highest paying career options in PR. It is the way through which any business or organisation communicates with its internal and external publics. These publics could be the employees, Investors, media, consumers and government agencies. Functions of\u00a0 Corporate Communication Managers may change depending on the nature of the organisation but the overall job of PR is to communicate with the media, maintain consumer relations, organise events, plan internal comms. and manage any unfortunate crisis that happens.<\/span><\/p>\n<p><b>5.Digital Channel Manager<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re tech-savvy and intuitive with great marketing ideas then this job would be a fit for you. However, this job demands you to have a good understanding of digital marketing, social media and other web analytics tools. As a Digital Channel Manager, you could either work in-house or with an agency and will be responsible for managing social media accounts, measuring digital performance, planning SEO, preparing decks and coming up with analytical solutions. To bring out the best results you should be able to track trends and match industry standards on social media.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2754 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-200x300.jpeg\" alt=\"\" width=\"169\" height=\"254\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-200x300.jpeg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-97x146.jpeg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-33x50.jpeg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-50x75.jpeg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1.jpeg 427w\" data-sizes=\"(max-width: 169px) 100vw, 169px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 169px; --smush-placeholder-aspect-ratio: 169\/254;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2754\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-200x300.jpeg\" alt=\"\" width=\"169\" height=\"254\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-200x300.jpeg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-97x146.jpeg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-33x50.jpeg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1-50x75.jpeg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/SHIFTA-01-1.jpeg 427w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/noscript>Shifta Alim is an alumna of Class of 2020 of the PG Programme in Journalism and Mass Communication at IIS\u00a0 University, Jaipur. She has interned with Zeno Group, Mumbai and has past industrial experience of 10 months in Branding.<\/p>\n<p>People find her to be an upbeat, and self-motivated\u00a0team player. She is passionate about building reputation and stays ready to talk on everything about PR.<\/p>\n<div dir=\"auto\">She could be reached\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shifta-alim309\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/shifta-alim309\/&amp;source=gmail&amp;ust=1611046792014000&amp;usg=AFQjCNHygap7s3MYFup4bfcH8bITl2-H0w\">here<\/a>\u00a0at LinkedIn.<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[232],"tags":[],"class_list":["post-2907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basics-of-pr"],"yoast_head":"<!-- This site is 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