{"id":2930,"date":"2021-10-08T10:00:57","date_gmt":"2021-10-08T10:00:57","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2930"},"modified":"2024-08-23T12:07:14","modified_gmt":"2024-08-23T12:07:14","slug":"art-of-storytelling","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/art-of-storytelling\/","title":{"rendered":"The Art of Storytelling"},"content":{"rendered":"<p>The art of storytelling is\u00a0how you create an idea and tell it as a story to your clients to make your project stand out. We have to understand that not everyone can hone the skill of story-telling, and that, we need to sell our story out for our brand to get itched into the minds of the customers.<\/p>\n<p>Shashidhar Nanjundaiah, Chief Storytelling Officer, Enzen Global Solutions, took a session on his work-related field with twenty students of Public Relations in Mumbai. He said, \u201cThe art of storytelling is a way people internalize someone else\u2019s experience, carry it forward.\u201d<\/p>\n<p><strong>Shashidhar Nanjundaiah further gave contours of corporate Art of storytelling:<\/strong><\/p>\n<ul>\n<li><strong>Persuasive message<\/strong>\u2013 The story that one is narrating has to be persuasive. \u00a0This is the major difference between a story and an expression. An expression cannot derive persuasion from people, but a story can.<\/li>\n<li><strong>Non-fictional<\/strong>\u2013 When telling a story to the clients, and is opinionated towards the brands, the idea has to be progressed in a very methodical way. The clients are super strategic and want to waste no time.<\/li>\n<li><strong>Aligns with organisational goals<\/strong>\u2013 With corporate campaigns come greater ideas. One has to align storytelling in order to achieve greater organisational goals.<\/li>\n<li><strong>Has outcomes<\/strong>\u2013 Storytelling, if told in a good way, bring you bigger outcomes.<\/li>\n<\/ul>\n<p><strong>AMRIT- The process of Pentapod:<\/strong><\/p>\n<ul>\n<li><strong>Audience<\/strong>\u2013 The target audience of the story.<\/li>\n<li><strong>Message<\/strong>\u2013\u00a0 The key message one delivers in the storytelling.<\/li>\n<li><strong>Relatability<\/strong>\u2013\u00a0 The action has to be relatable in every way to the target audience.<\/li>\n<li><strong>Intrigue<\/strong>\u2013 The part of the story where the climax builds or turns the plot in order to surprise or intrigue the audience.<\/li>\n<li><strong>Takeaway<\/strong>\u2013 The takeaway of the story bees the impact that story has on a target audience.<\/li>\n<\/ul>\n<p><strong>-Alisha Shireen<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1944 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-235x300.png\" alt=\"\" width=\"200\" height=\"255\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-235x300.png 235w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-114x146.png 114w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-39x50.png 39w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-59x75.png 59w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen.png 593w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/255;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1944\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-235x300.png\" alt=\"\" width=\"200\" height=\"255\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-235x300.png 235w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-114x146.png 114w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-39x50.png 39w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen-59x75.png 59w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/04\/Alisha-Shireen.png 593w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript><strong>Alisha Shireen\u00a0is an Alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai.<\/strong> She did her schooling at Auxilium Convent School, Bandel, which is some 52.3 km from Kolkata and she graduated from Patna Women\u2019s College in Mass Communications. She was a freelancer for The Times of India, Patna Times for a year (2018-2019) and wrote advertorials and event coverage for the English daily.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Art of Storytelling in Public Relations- Tips by Shashidhar N<\/title>\n<meta name=\"description\" content=\"art of storytelling is how you create an idea &amp; tell it as a story to your clients. 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