{"id":3117,"date":"2021-10-29T10:00:20","date_gmt":"2021-10-29T10:00:20","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=3117"},"modified":"2021-11-30T16:41:03","modified_gmt":"2021-11-30T16:41:03","slug":"delete-building-trust-with-christo-van-wyk","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/delete-building-trust-with-christo-van-wyk\/","title":{"rendered":"Building trust with Christo Van Wyk"},"content":{"rendered":"
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I had the pleasure of listening to Mr. Christo Van Wyk, Regional Director, Meltwater, India & Middle East, at the 8th Edition of PRAXIS held on the 27th & 28th of September 2019 in Goa. Christo, a South African, living in Dubai for almost 10 years likes to introduce himself as \u2014 Christo Van Wyk, father of two children and husband of one wife. He has 10+ years of experience in emerging markets and went to business school at Oxford.<\/p>\n

His key note at PRAXI<\/span>S\u20198 was about how to build brand trust. He started off by showing an image of MS Dhoni as a prime example of trust, and then further going on to explain how important it was for consumers to trust a brand and the fact that the brand will deliver on it\u2019s promise at every interaction because if they don\u2019t consumers are going to find someone who does. Corporate crisis is on the rise and consumers crave trustworthy relations now, more than ever.<\/p>\n

According to Christo there are four main ways on how you can build a brand\u2019s trust:<\/p>\n

a) It\u2019s not about you, it\u2019s about them \u2014 How one position and markets their brand<\/p>\n

b) Be radically empathetic \u2014 He shows Dove\u2019s beauty campaign as an example of empathy<\/p>\n

c) A commitment to improving lives \u2014 Consumers now look for brands that drive social changes<\/p>\n

d) Be real \u2014 Connecting with clients will help to speak with the audience better.<\/p>\n<\/div>\n

Related –\u00a0https:\/\/scoreindia.org\/blog\/critical-thinking-definitions-rules\/<\/p>\n

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He goes on to say that a brand should define what a brand\u2019s trust means and to reach smarter goals, get the right kind of technology and measure brand trust. He also showed us the Nordnet Transparent banking campaign and the Sodexo campaign. Concluding his keynote with a quote \u201cA brand is simply trusted\u201d\u00a0<\/em>by Steve Jobs.<\/p>\n

–Lakhshita Singh\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n

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