{"id":314,"date":"2017-09-23T08:28:50","date_gmt":"2017-09-23T08:28:50","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=314"},"modified":"2023-11-21T07:30:04","modified_gmt":"2023-11-21T07:30:04","slug":"principles-of-public-relations-nicole-fichardo","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/","title":{"rendered":"Principles of Public Relations &#8211; Nicole Fichardo"},"content":{"rendered":"<p>Recalling Masterclasses at\u00a0<a href=\"http:\/\/www.adfactorspr.com\">Adfactors PR<\/a>\u00a0by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR<\/p>\n<p><!--more--><\/p>\n<p>At Adfactors PR we had a session with Mr. Arnob Mukherjee, who discussed with us what PR is all about.<\/p>\n<p>He started the class by asking us our understanding of the domain of PR. Following which he told us that PR has no downtime. Anything can happen anytime, all we have to do is stay alert.<\/p>\n<p>PR professionals are now claimed to be known as the positive journalists by their clients, because the role of PR is to create the best image of a brand in the eyes of its consumers.<\/p>\n<p>Reputation is nothing but the perception in the consciousness of others. Public Relations is all about building and protecting the reputation of a brand, be it online or offline.<\/p>\n<p>When dealing with clients, build stories around the client based on what people would want to hear.<\/p>\n<p>When an organisations ability to grow stops, it dies. To build perceptions you need to hold onto conversations, for PR professionals as we all know, are known to be effective storytellers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-222 size-medium lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg\" alt=\"Nicole Fichardo, Post Graduate in Public Relations from India's top institute for Public Relations Corporate Communications post graduation\" width=\"196\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg 196w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-768x1176.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-669x1024.jpg 669w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-1200x1838.jpg 1200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy.jpg 1891w\" data-sizes=\"(max-width: 196px) 100vw, 196px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 196px; --smush-placeholder-aspect-ratio: 196\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-222 size-medium\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg\" alt=\"Nicole Fichardo, Post Graduate in Public Relations from India's top institute for Public Relations Corporate Communications post graduation\" width=\"196\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg 196w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-768x1176.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-669x1024.jpg 669w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-1200x1838.jpg 1200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy.jpg 1891w\" sizes=\"(max-width: 196px) 100vw, 196px\" \/><\/noscript>Nicole is currently a Senior Account Manager at\u00a0<a href=\"http:\/\/www.avian-media.com\">Avian Media<\/a>, one of India&#8217;s leading PR firms, where she received an internship and a final offer out of Class of 2017 of SCoRe.\u00a0She\u00a0holds a Bachelor\u2019s degree in Political Science from St. Xavier\u2019s College, Mumbai. Her interest in working in areas that give her a chance to interact with people drove her towards a career in PR. She\u2019s interested in photography, exploring new places, is a movie addict and a music lover.<\/p>\n<p>She can be reached\u00a0<a href=\"https:\/\/twitter.com\/nickyfichardo\">@NicoleFichardo\u00a0<\/a>on Twitter and as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/nicole-fichardo-761780126\/\">Nicole Fichardo<\/a>\u00a0on LinkedIn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[61,69,81,6],"class_list":["post-314","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-communications","tag-education","tag-learning","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Principles of Public Relations- Nicole Fichardo- SCoRe Blog<\/title>\n<meta name=\"description\" content=\"Read about how Public Relations is all about building and protecting the reputation of a brand, be it online or offline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principles of Public Relations- Nicole Fichardo- SCoRe Blog\" \/>\n<meta property=\"og:description\" content=\"Read about how Public Relations is all about building and protecting the reputation of a brand, be it online or offline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-23T08:28:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T07:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/\",\"name\":\"Principles of Public Relations- Nicole Fichardo- SCoRe Blog\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg\",\"datePublished\":\"2017-09-23T08:28:50+00:00\",\"dateModified\":\"2023-11-21T07:30:04+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Read about how Public Relations is all about building and protecting the reputation of a brand, be it online or offline.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/#primaryimage\",\"url\":\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg\",\"contentUrl\":\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/Nic-Copy-196x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/principles-of-public-relations-nicole-fichardo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Principles of Public Relations &#8211; 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