{"id":3146,"date":"2021-05-13T04:01:08","date_gmt":"2021-05-13T04:01:08","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=3146"},"modified":"2024-07-31T11:43:22","modified_gmt":"2024-07-31T11:43:22","slug":"is-pr-space-dominated-by-women","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/is-pr-space-dominated-by-women\/","title":{"rendered":"Is PR dominated by women?"},"content":{"rendered":"

In almost every session, when a new professor walks in our class at SCoRe, the first thing they notice is there are 2 boys and 18 girls in our class. Some say it\u2019s good to see boys in the class, some say that there are more women out in the public relations space.<\/p>\n

Globally, it is said that the Public Relations space is dominated by women.<\/h1>\n

Public Relations is a field where empathy plays an important role and women with higher emotional quotient naturally do\u00a0well in this profession. They know when to be empathetic as compare to men. It enables them to understand their clients more properly and is more sincere in delivering their needs. Storytelling plays an important role in public relations. Be it pitching to a client, making a campaign or writing; all have to be done in a story format for people to connect. \u00a0This makes women more competent for the profession because of their compassionate nature.<\/p>\n

Public relations require networking with people and socializing. Women are considered to be more active and social as compared to men. They are more comfortable in making connections and meeting strangers than men which can be helpful in getting clients or be it building contacts. They are good connectors and aren\u2019t afraid to speak about stress or issues.<\/p>\n

Women are capable of multi-tasking as they also do several roles like being a wife, daughter, and mother in their personal life. It is a skill that is highly required in this field which makes them more of the better choice for this profession. Women are considered as a solution giver and that makes them suitable to handle crises that the firms face across the globe.<\/p>\n

Related: How are Women in PR Perceived<\/a><\/em><\/p>\n

Despite the qualities and women dominating this space, we find fewer women leaders in our country. The scenario has started changing slowly and space is becoming brighter for women as women have started taking charge.<\/p>\n

The world of public relations is incomplete without the presence of women and they are the ones leading the change.<\/p>\n

–Neha Goyal<\/strong><\/p>\n

Neha Goyal<\/strong> is a part of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai.<\/div>\n
<\/div>\n
Neha Goyal is from City of Joy- Kolkata. Having completed her graduation in Media Science she came to City of Dreams- Mumbai to pursue her further studies and eventually start her professional life. With a specialisation in Advertising and Public Relations from iLead College, Kolkata, her love and fascination towards building brands drew her towards SCoRe which helped her polish and hone her skills. She loves meeting new people, interacting with them and eventually working towards creating some impactful campaigns. As she takes her first steps in this dynamic industry she hopes to leave her mark and create an impact with everything she does.<\/div>\n","protected":false},"excerpt":{"rendered":"

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