{"id":316,"date":"2017-09-25T08:36:24","date_gmt":"2017-09-25T08:36:24","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=316"},"modified":"2024-08-21T11:45:46","modified_gmt":"2024-08-21T11:45:46","slug":"problem-solving-public-relations","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/","title":{"rendered":"Problem Solving in Public Relations &#8211; Cure the disease, not the symptom"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#Understanding_the_core_objective_of_a_campaign_or_reputation_issue_rather_than_aiming_for_its_superficial_metrics\" >Understanding the core\u00a0objective of a campaign or reputation issue, rather than aiming for its superficial metrics\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#Table_of_Contents\" >Table of Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#What_are_the_goals_one_needs_to_recognise_before_creating_PR_Plan\" >What are the goals one needs to recognise before creating PR Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#How_long_does_it_takes_to_show_success\" >How long does it takes to show success?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#Can_problem_solving_skill_fail_in_terms_of_handling_the_brands\" >Can problem solving skill fail in terms of handling the brands?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#What_is_the_ultimate_solution\" >What is the ultimate solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#How_can_the_team_help\" >How can the team help?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Understanding_the_core_objective_of_a_campaign_or_reputation_issue_rather_than_aiming_for_its_superficial_metrics\"><\/span><em>Understanding the core\u00a0objective of a campaign or reputation issue, rather than aiming for its superficial metrics\u00a0<\/em><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>How to create a public relations plan?<\/li>\n<li>How to build problem solving skill in PR?<\/li>\n<li>How to understand the problem before it escalates?<\/li>\n<li>How long it takes to recover if problem solving strategy fails?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_goals_one_needs_to_recognise_before_creating_PR_Plan\"><\/span>What are the goals one needs to recognise before creating PR Plan?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating a <a href=\"http:\/\/scoreindia.org\/blog\/pr-mantras-nicole-fichardo\/\">public relations plan<\/a> starts with the definition of certain goals \u2013 ensure that certain business milestones is adequately covered in the media, that the brand\u2019s stance on certain issues is communicated wisely, that a certain positioning is established etc.<\/p>\n<p>We make efforts to achieve these goals which, bear fruit after a while. Once these goals are met, we get back to the drawing board to craft strategies for another set of goals defined in similar manners.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_long_does_it_takes_to_show_success\"><\/span>How long does it takes to show success?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This process keeps repeating itself, since the results of one round of activities fade out over a period of time, and a newer set of goals are realised, often requiring brainstorming from scratch. Occasionally, the new set of public relations strategies will have few to none linkages with their preceding goals. The underlying cause of this duplication of efforts over and over is &#8211; limited and superficial understanding of the goals of brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_problem_solving_skill_fail_in_terms_of_handling_the_brands\"><\/span>Can problem solving skill fail in terms of handling the brands?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This failure to put your finger on the \u201cproblem statement\u201d accurately, creates campaigns on fundamentally weak foundations \u2013 that solve the superficially visible problem. Too much time and effort is wasted on this peripheral understanding, than digging deep to figure out what are the real problems that need to be addressed.<\/p>\n<p>Another evidence of this comes in the form of lacklustre response to some highly ambitious and intricately crafted public relations strategies. Short lived spikes in recall and right associations are certainly feel-good for clients and consultancies but not quite what the businesses \u201cneed\u201d in the long run. Proof of the pudding is in the eating, so unless prove, business results are empirically observed, the job of PR and communications counsel is incomplete. <a href=\"http:\/\/www.adfactorspr.com\">A PR veteran<\/a> aptly termed this \u201c<em>symptomatic treatment rather than the cure<\/em>\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ultimate_solution\"><\/span>What is the ultimate solution?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The solution to identifying the disease to be addressed begins with robust communication with the client, and study of their brands\u2019 ecosystem. When a client presents a brief, try to understand the linkage of the goal defined therein, with the brand\u2019s business goals. The most integral part of problem definition is breaking it down; into mutually exclusive sub-goals, and tracing each of them to their separate influencing parameters. On a related note, most crises can be avoided simply by studying this linkage thoroughly and red-flagging risk factors. The next step is prioritising the problems. Is it even worth solving? Can you risk not solving it? Candid conversations with your clients can help you prioritise goals, and increase the effectiveness of your efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_the_team_help\"><\/span>How can the team help?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond addressing these goals, public relations\u00a0counsel can address challenges and opportunities created around the brand. These may not always be readily articulated by clients. It is for a consultant to figure out the challenges and opportunities, and to never lose sight of any of these when developing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[63,10,6],"class_list":["post-316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-corporate-communications","tag-media-studies","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Problem Solving in Public Relations &amp; Corporate Communications<\/title>\n<meta name=\"description\" content=\"Students of our Post Graduate Diploma in PR learn this on day one: Understand the core objective of a public relations campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Problem Solving in Public Relations &amp; Corporate Communications\" \/>\n<meta property=\"og:description\" content=\"Students of our Post Graduate Diploma in PR learn this on day one: Understand the core objective of a public relations campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-25T08:36:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T11:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/city-people-walking-blur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3872\" \/>\n\t<meta property=\"og:image:height\" content=\"2592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/\",\"name\":\"Problem Solving in Public Relations & Corporate Communications\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/city-people-walking-blur.jpg\",\"datePublished\":\"2017-09-25T08:36:24+00:00\",\"dateModified\":\"2024-08-21T11:45:46+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Students of our Post Graduate Diploma in PR learn this on day one: Understand the core objective of a public relations campaign\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/problem-solving-public-relations\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/city-people-walking-blur.jpg\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/city-people-walking-blur.jpg\",\"width\":3872,\"height\":2592,\"caption\":\"Public Relations for social causes: It is important for media students and media aspirants to understand how to develop the right content. 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