{"id":3185,"date":"2021-05-26T18:32:51","date_gmt":"2021-05-26T18:32:51","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=3185"},"modified":"2024-01-02T05:10:32","modified_gmt":"2024-01-02T05:10:32","slug":"amazing-pr-campaigns","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/amazing-pr-campaigns\/","title":{"rendered":"Amazing PR Campaigns"},"content":{"rendered":"

In today\u2019s scenario, because of the increasing use of smartphones and digital media each and everyone has a voice that can reach millions, this has made the role of PR all the more challenging. To create a prominent presence in such competition, a PR person has to come up with original and outstanding ideas regularly. There is so much content available for the people to read or watch on different platforms, this makes the public selective of what they invest their time in. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This means that as PR professionals we have eight seconds to hold the interest of our target audience. This is where creativity plays a major role, this can only be done if your idea or approach is creative enough and calls out to the target audience. Public relation is the voice of the brand\/company and creativity helps in making that voice clear and distinct. Public relation makes sure that the brand is heard properly, it builds and nurtures the brand reputation and helps it grow in the market.<\/p>\n

Following are two examples of PR campaigns that justify the need for creativity in PR and how it can bring a positive change if used effectively:<\/p>\n

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