{"id":3201,"date":"2022-04-01T11:10:07","date_gmt":"2022-04-01T11:10:07","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=3201"},"modified":"2024-08-21T11:28:36","modified_gmt":"2024-08-21T11:28:36","slug":"communication-strategy-for-indian-consumer","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/","title":{"rendered":"Building Communication Strategy for Indian Consumer"},"content":{"rendered":"<p style=\"font-weight: 400;\">There is a lot of information clutter in the market today. Consumers are exposed to various types of information in abundance, but, there is so much that a human mind can take in a day. So, they filter through the content and consume what is of their interest, taste and liking. This increases competition and makes corporate communication so much harder. You will send out your message but, how do you ensure that it is reaching your target audience? what will be your\u00a0communication strategy for Indian consumer?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#How_to_build_communication_strategy_for_Indian_consumer\" >How to build communication strategy for Indian consumer?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#What_are_the_points_that_should_be_used_in_a_communication_strategy_for_Indian_consumer\" >What are the points that should be used in a communication strategy for Indian consumer?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#1_Be_hyperlocal\" >1. Be hyperlocal:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#2_Emotional_storytelling\" >2. Emotional storytelling:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#3_Use_multiple_channels\" >3. Use multiple channels:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/communication-strategy-for-indian-consumer\/#4_Have_a_purpose\" >4. Have a purpose:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Which are the ways to study communication for consumers of different sectors?<\/li>\n<li>How to understand Indian audience at large?<\/li>\n<li>How long does it take for the brands to hit loyalty with the brands?<\/li>\n<li>What should be kept in mind to grow consumers&#8217; loyalty towards brand value?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"How_to_build_communication_strategy_for_Indian_consumer\"><\/span>How to build communication strategy for Indian consumer?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Talking in context of the Indian audience, we have different tastes and preferences which the communication strategy should cater to. Indian audience can be further subdivided into different segments, but, there are some things at the core of it all. This blog is inspired from a Campaign planning workshop in SCoRe with Nitin Mantri, CEO Avian WE.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_points_that_should_be_used_in_a_communication_strategy_for_Indian_consumer\"><\/span>What are the points that should be used in a communication strategy for Indian consumer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Be_hyperlocal\"><\/span><b><strong>1. Be hyperlocal:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Sometimes your ideas don\u2019t have to be big, they just need to speak to the people in their own language. By language I don\u2019t necessarily mean the linguistic barrier, it could be ideas for the local audience. A big part of Indian audience resides in small towns and villages. Craft your communication around them and their culture, this could help it stand out from the clutter. Thus you can build a communication Strategy for Indian Consumer<\/p>\n<h3 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"2_Emotional_storytelling\"><\/span><b><strong>2. Emotional storytelling:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Emotions are the most important element. Any type of content that hits the emotion of the audience is always remembered. It can establishes a connection between you and your target group. Indians are true to their culture and emotions. Craft your story effectively to make it emotionally appealing, this will also increase the engagement from the customers.<\/p>\n<h3 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"3_Use_multiple_channels\"><\/span><b><strong>3. Use multiple channels:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">This is one of the most important aspects of mass communication today. The idea here is to take one communication strategy with a core objective and amplify it using multiple channels at once. This increases the visibility of the brand and caters to different sets of target groups collectively. Many brands now use this strategy to boost their campaigns.<\/p>\n<h3 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"4_Have_a_purpose\"><\/span><b><strong>4. Have a purpose:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Purpose-led communication is the key in today\u2019s day and age. Consumers now have become very conscious of what they invest their time in. The content they consume depends on their likes and beliefs. Content without a purpose just adds to the clutter, it does not attract the audiences. Corporates are now using thought leadership and purpose-led communication to make their voice clear and distinct.<\/p>\n<p style=\"font-weight: 400;\">&#8211;<strong>Sakshi Jain<\/strong><\/p>\n<p class=\"title\"><a href=\"https:\/\/scoreindia.org\/blog\/best-mass-communication-colleges-in-india-public-relations\/\"><em>How To Find The Best Mass Communication Colleges in India<\/em><\/a><\/p>\n<p class=\"title\"><a href=\"https:\/\/scoreindia.org\/blog\/four-steps-effective-communication\/\"><em>Four Steps for Effective Communication<\/em><\/a><\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3113 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-200x300.jpg\" alt=\"\" width=\"145\" height=\"218\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-50x75.jpg 50w\" data-sizes=\"(max-width: 145px) 100vw, 145px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 145px; --smush-placeholder-aspect-ratio: 145\/218;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3113\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-200x300.jpg\" alt=\"\" width=\"145\" height=\"218\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/03\/3V2A5699-200x300-50x75.jpg 50w\" sizes=\"(max-width: 145px) 100vw, 145px\" \/><\/noscript><\/p>\n<p style=\"font-weight: 400;\"><strong>Sakshi Jain<\/strong>\u00a0was a part of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She holds a BA degree in Mass Communication from Prestige Institute of Management and Research, Indore. She has done a two-month internship with Aim High Consulting, Bengaluru. Her interest in the field of communication and Public Relations comes from her love for reading, writing and meeting new people. She is always keen on learning new things. Apart from that, she is in love with food, dance and cinema. She can be reached <a href=\"https:\/\/twitter.com\/SakshiJain_11\">@SakshiJain_11<\/a>\u00a0on Twitter and as <a href=\"https:\/\/www.linkedin.com\/in\/sakshi-jain1\/\">Sakshi Jain<\/a> on LinkedIn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective Communication Strategy for Indian Consumer<\/title>\n<meta name=\"description\" content=\"Communication strategy for Indian consumer, here are the points: 1. Hyperlocal 2. 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