{"id":325,"date":"2017-09-26T07:23:39","date_gmt":"2017-09-26T07:23:39","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=325"},"modified":"2024-01-02T05:12:07","modified_gmt":"2024-01-02T05:12:07","slug":"fearless-girl-campaign","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/fearless-girl-campaign\/","title":{"rendered":"Fearless Girl Campaign"},"content":{"rendered":"<h3>The Birth of The Fearless Girl Campaign<\/h3>\n<p>On the night before international women\u2019s day, a statue of a small girl had appeared facing the Wall Street Bull fearlessly. This was at bowling green in the financial district of Manhattan, New York. This campaign was done by State Street Global Advisors with an advertising agency named McCann New York. This was a very simple campaign made to empower women. The basic message in this campaign was to promote women power on their boards. To encourage companies to recruit women in their boards. There was plague below the statue that reads, \u201cKnow the power of women in leadership. SHE makes a difference.\u201d And that is how the Fearless Girl Campaign born.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/FJfEK-K3llE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"&#39;Fearless Girl&#39; Statue Gets A New Home\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>This was an instant hit among people. People came from various places to see this fearless girl. She inspired a lot of people. People even saw the fearless girl as someone who has no limits. One can strive and achieve anything in life. She inspired a lot of young and old people. There was an online petition to make the fearless girl a permanent statue which definitely got positive reviews. The fearless girl, due to her immense hit,\u00a0 was the talk at Cannes Lion Advertising Festival and won four Grand Prix awards. Though the fearless girl was a hit and inspiration to all, not everyone took her positively. She did face criticism.<\/p>\n<p><em>Check out more\u00a0<a href=\"https:\/\/scoreindia.org\/blog\/amazing-pr-campaigns\/\">Amazing\u00a0Public\u00a0Relations\u00a0Campaigns<\/a><\/em><\/p>\n<div style=\"width: 2058px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" title=\"Fearless girl campaign\" data-src=\"https:\/\/static01.nyt.com\/images\/2017\/03\/28\/nyregion\/28XP-GIRL-01p\/28XP-GIRL-01p-superJumbo.jpg\" alt=\"Fearless girl campaign\" width=\"2048\" height=\"1436\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1436;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"Fearless girl campaign\" src=\"https:\/\/static01.nyt.com\/images\/2017\/03\/28\/nyregion\/28XP-GIRL-01p\/28XP-GIRL-01p-superJumbo.jpg\" alt=\"Fearless girl campaign\" width=\"2048\" height=\"1436\" \/><\/noscript><p class=\"wp-caption-text\">Fearless girl campaign<\/p><\/div>\n<p>Not everyone welcomed the fearless girl with open hands. Some women criticized the girl as corporate feminism that violated the feminist principle. Arturo Di Modica, who had originally installed the charging bull in 1989, was against the idea of the fearless girl. He expressed that the entire purpose the Wall Street Bull and portrayed the bull in a different look. Modica said that the bull is a symbol of prosperity and strength and the bull is turned into a villain. He called the fearless girl as an advertisement trick. In the end, the fearless girl had more supporters than haters.<\/p>\n<p>&#8211; <strong>Reenal Lobo<\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/lobo_marita\">Reenal Lobo<\/a>\u00a0is an alumna of Class of 2018 of SCoRe&#8217;s PG Diploma in Public Relations. She has completed her Bachelors in Commerce\u00a0from <a href=\"http:\/\/www.stagnescollege.org\/\">St. Agnes College<\/a>, Mangaluru. She was placed at MSL Mumbai as a PR Executive\u00a0at the end of her\u00a0studies.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[233],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-public-relations-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fearless Girl Campaign | Public Relations Campaigns<\/title>\n<meta name=\"description\" content=\"The Fearless Girl Campaign has been widely lauded as path-breaking, especially for sparking conversations about gender roles. 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