{"id":4061,"date":"2022-03-07T18:49:10","date_gmt":"2022-03-07T18:49:10","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4061"},"modified":"2024-08-19T08:20:12","modified_gmt":"2024-08-19T08:20:12","slug":"womeninpr-michelle-dsouza","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/","title":{"rendered":"#WomenInPR &#8211; Michelle Dsouza"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recognizing Women in Indian PR who have made an Impact. <a href=\"https:\/\/www.linkedin.com\/in\/michelle-dsouza-6992283\/\">Michelle Dsouza<\/a> &#8211;\u00a0Director, Communications &amp; Public Affairs- India Enterprise, Johnson &amp; Johnson, inspires me.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4040 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-150x150.png\" alt=\"\" width=\"254\" height=\"254\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-300x300.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-768x768.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-1024x1024.png 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-200x200.png 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png 1080w\" data-sizes=\"(max-width: 254px) 100vw, 254px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 254px; --smush-placeholder-aspect-ratio: 254\/254;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4040\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-150x150.png\" alt=\"\" width=\"254\" height=\"254\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-300x300.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-768x768.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-1024x1024.png 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle-200x200.png 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png 1080w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/noscript>Michelle is an MBA graduate in Management for working executives. She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore. She started her career in 2002 at Pfizer. Then from general manager corporate relationship and head of communication at Diageo India, she gradually earned experience and is now Communication and Public Affairs Director at a leading firm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During her stint at Lafarge Holcim, she developed fit-for-purpose communication strategies and plans to transform ACC\u2019s 80-year legacy into a modern, contemporary organisation. Previously, Michelle spent more than a decade with Diageo India serving as the company\u2019s vice president &amp; head of communications for India., She helped evolve the reputation of the company as well as the alcohol industry through strategic stakeholder engagement and authentic communication. Michelle is no stranger to the healthcare industry, having worked in a communications role at Pfizer Limited, Mumbai, earlier in her career.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, <\/span><span style=\"font-weight: 400;\">Johnson &amp; Johnson was named 2022 <\/span><i><span style=\"font-weight: 400;\">Fortune<\/span><\/i><span style=\"font-weight: 400;\"> World\u2019s Most Admired Company and Ranked #1 on the Pharmaceutical Industry List.<\/span><\/p>\n<p><strong>&#8211;\u00a0Avni Khandelwal<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4052 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-150x150.png\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-300x300.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-768x768.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-1024x1024.png 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-200x200.png 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3.png 1080w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4052\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-300x300.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-768x768.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-1024x1024.png 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3-200x200.png 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/3.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/p>\n<p>Avni is a student at School Of COmmunications and REputations (SCoRe) &#8211; Class of 2022 &#8211; Spring Batch. She is lived and brought up in Jaipur. She has done her graduation in BJMC from IIS University.\u00a0 She can be reached on Twitter as <a href=\"https:\/\/twitter.com\/AvniKhandewal\">@AvniKhandewal<\/a>\u00a0and on LinkedIn as <a href=\"https:\/\/www.linkedin.com\/in\/avni-khandelwal-677a9b217\/\">Avni Khandelwal<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#WomenInPR- Michelle Dsouza- Blog honouring PR professionals<\/title>\n<meta name=\"description\" content=\"women in pr - Michelle Dsouza She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#WomenInPR- Michelle Dsouza- Blog honouring PR professionals\" \/>\n<meta property=\"og:description\" content=\"women in pr - Michelle Dsouza She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-07T18:49:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T08:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/\",\"name\":\"#WomenInPR- Michelle Dsouza- Blog honouring PR professionals\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png\",\"datePublished\":\"2022-03-07T18:49:10+00:00\",\"dateModified\":\"2024-08-19T08:20:12+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"women in pr - Michelle Dsouza She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png\",\"width\":1080,\"height\":1080,\"caption\":\"women in pr\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#WomenInPR &#8211; Michelle Dsouza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoreindia.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\",\"name\":\"SCoRe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"caption\":\"SCoRe\"},\"url\":\"https:\/\/scoreindia.org\/blog\/author\/twisha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#WomenInPR- Michelle Dsouza- Blog honouring PR professionals","description":"women in pr - Michelle Dsouza She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/","og_locale":"en_GB","og_type":"article","og_title":"#WomenInPR- Michelle Dsouza- Blog honouring PR professionals","og_description":"women in pr - Michelle Dsouza She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore","og_url":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/","og_site_name":"Public Relations Courses","article_published_time":"2022-03-07T18:49:10+00:00","article_modified_time":"2024-08-19T08:20:12+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png","type":"image\/png"}],"author":"SCoRe","twitter_card":"summary_large_image","twitter_creator":"@scoreind","twitter_site":"@scoreind","twitter_misc":{"Written by":"SCoRe","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/","url":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/","name":"#WomenInPR- Michelle Dsouza- Blog honouring PR professionals","isPartOf":{"@id":"https:\/\/scoreindia.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#primaryimage"},"image":{"@id":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#primaryimage"},"thumbnailUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png","datePublished":"2022-03-07T18:49:10+00:00","dateModified":"2024-08-19T08:20:12+00:00","author":{"@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370"},"description":"women in pr - Michelle Dsouza She was also a part of 2017\u2019s Global Immersion programme of Nanyang Bussiness School, NTU Singapore","breadcrumb":{"@id":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#primaryimage","url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png","contentUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/Michelle.png","width":1080,"height":1080,"caption":"women in pr"},{"@type":"BreadcrumbList","@id":"https:\/\/scoreindia.org\/blog\/womeninpr-michelle-dsouza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scoreindia.org\/blog\/"},{"@type":"ListItem","position":2,"name":"#WomenInPR &#8211; Michelle Dsouza"}]},{"@type":"WebSite","@id":"https:\/\/scoreindia.org\/blog\/#website","url":"https:\/\/scoreindia.org\/blog\/","name":"Public Relations Courses","description":"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoreindia.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370","name":"SCoRe","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","caption":"SCoRe"},"url":"https:\/\/scoreindia.org\/blog\/author\/twisha\/"}]}},"_links":{"self":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/4061"}],"collection":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/comments?post=4061"}],"version-history":[{"count":1,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/4061\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/4061\/revisions\/6500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media\/4040"}],"wp:attachment":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media?parent=4061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/categories?post=4061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/tags?post=4061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}