{"id":4137,"date":"2022-03-25T10:31:03","date_gmt":"2022-03-25T10:31:03","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4137"},"modified":"2024-09-10T13:04:21","modified_gmt":"2024-09-10T13:04:21","slug":"career-transition-from-journalism-to-pr","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/career-transition-from-journalism-to-pr\/","title":{"rendered":"Why Public Relations Is Natural Career Transition for Journalists?"},"content":{"rendered":"<header class=\"entry-header\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/career-transition-from-journalism-to-pr\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/career-transition-from-journalism-to-pr\/#Detailed_overview_of_career_transition_from_journalism_to_PR\" >Detailed overview of career transition from journalism to PR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/career-transition-from-journalism-to-pr\/#What_were_the_challenges_at_the_time_of_my_career_transition\" >What were the challenges at the time of my career transition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/career-transition-from-journalism-to-pr\/#Can_it_be_called_the_tough_decision_to_switch_from_journalism_to_PR\" >Can it be called the tough decision to switch from journalism to PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/career-transition-from-journalism-to-pr\/#Is_the_career_transition_good_for_industries_to_acquire_talents\" >Is the career transition good for industries to acquire talents?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Why PR is seen as the natural career transitions for journalists?<\/li>\n<li>What are the similarities between the professions of journalists and PR?<\/li>\n<li>What are the challenges faced for journalists and PR professionals?<\/li>\n<li>How PR can be seen as an easy switch?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"Detailed_overview_of_career_transition_from_journalism_to_PR\"><\/span>Detailed overview of career transition from journalism to PR<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p class=\"entry-title\">Career transition is the most critical decision for any aspirant as it influences many aspects of life. Once you are 100 per cent certain and have thoroughly thought of its pros and cons, the switch becomes easy. At a crucial point in my career in 2017, I decided to switch from journalism to PR. After carefully examin<a href=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-331 alignleft lazyload\" data-src=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=1024\" data-sizes=\"(max-width: 840px) 100vw, 840px\" data-srcset=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=1024 1024w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=840 840w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=150 150w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=300 300w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=768 768w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png 1200w\" alt=\"\" width=\"199\" height=\"112\" data-attachment-id=\"331\" data-permalink=\"https:\/\/priyapugaokar123.wordpress.com\/blog-1\/\" data-orig-file=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=300\" data-large-file=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=660\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 199px; --smush-placeholder-aspect-ratio: 199\/112;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-331 alignleft\" src=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=1024\" sizes=\"(max-width: 840px) 100vw, 840px\" srcset=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=1024 1024w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=840 840w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=150 150w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=300 300w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=768 768w, https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png 1200w\" alt=\"\" width=\"199\" height=\"112\" data-attachment-id=\"331\" data-permalink=\"https:\/\/priyapugaokar123.wordpress.com\/blog-1\/\" data-orig-file=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=300\" data-large-file=\"https:\/\/priyapugaokar123.files.wordpress.com\/2021\/10\/blog-1.png?w=660\" \/><\/noscript><\/a>ing all the potential prospects, PR was a natural transition for me. Having touched base with all the major PR consultancies, I had an overall understanding of the PR functions. Content creation is the common thread between the two professions; I was well-versed in it. Plus, I had good news sense and knowledge of the inner workings of the media fraternity. These advantages soon landed me in an in-house PR role at a reputed ICT company. My journey started as PR in 2017 is thriving in 2021.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_were_the_challenges_at_the_time_of_my_career_transition\"><\/span>What were the challenges at the time of my career transition?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/header>\n<div class=\"entry-content\">\n<p class=\"has-text-align-justify\">Though I entered the industry with certain advantages, I had a bumpy start initially during the transition from Journalism and PR. Getting into the mindset of a PR professional was not easy; journo traits would pop up sometimes. It also took me some time to get accustomed to the new work culture that was very formal system driven. Unlike my previous job, there was not much room to take independent decisions. I would also experience the excessive influence of seniors in work. However, making media connections was reasonably smooth for me due to industry contacts and the backing of a strong brand. Since I was well-versed with the ICT industry, I streamlined the PR arm within the company and increased the media visibility exponentially within a year. Apart from the PR role, I am involved in various marketing campaigns and event management.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_it_be_called_the_tough_decision_to_switch_from_journalism_to_PR\"><\/span>Can it be called the tough decision to switch from journalism to PR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">The decision to switch careers from Journalism to PR turned right and gave a push to my professional growth. Like me, many media professionals have got or are getting in the shoes of PR professionals. PR industry provides comparatively better monetary benefits and job stability. Also, the profession offers scope for growth and exposure. Therefore, media professionals turn to PR after having 5-8 years of industry experience. PR consultancies are also quick to absorb the talent for skills they bring in. Journalists can provide valuable insights into media management and monitoring. Their 360-degree industry view, critical thinking and news sense help consultancies to design impactful PR campaigns for their clients. Thus the shift from journalism to PR is a win-win for both.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_the_career_transition_good_for_industries_to_acquire_talents\"><\/span>Is the career transition good for industries to acquire talents?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">The trend of a journalist coming into the PR role will continue for the next couple of years. It would be interesting to see how PR firms make internal adjustments, especially in the senior positions to accommodate the talent pool coming from the media industry.<\/p>\n<p class=\"has-text-align-justify\">Also Read:\u00a0<a href=\"https:\/\/scoreindia.org\/blog\/pr-after-journalism\/\">Can you join PR after studying journalism?<\/a><\/p>\n<p><strong>&#8211; Vani Krishna<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2805 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-80x80.png 80w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2805\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2021\/01\/Vani-Krishna2-80x80.png 80w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><strong>Vani was a part of the Class of 2021 of the PG Programme in PR and Corporate Communications at SCoRe Mumbai. She pursued her bachelor\u2019s degree from Mangalore University<\/strong>. She is passionate about Sports and Arts. She has done an internship in a Kerala-based PR firm Davidson PR &amp; Communications, and with the Department of Information and Public Relations- (I&amp;PRD) Kerala Government. She can be reached at <a href=\"https:\/\/twitter.com\/VK_thefernweh\">@VK_thefernweh<\/a> on Twitter, and as <a href=\"https:\/\/www.linkedin.com\/in\/vani-krishna-b661001a0\/\">Vani Krishna<\/a> on LinkedIn.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalism To PR Transition. 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