{"id":4249,"date":"2022-04-15T18:43:02","date_gmt":"2022-04-15T18:43:02","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4249"},"modified":"2022-04-22T18:45:00","modified_gmt":"2022-04-22T18:45:00","slug":"typical-day-life-public-relations-executive","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/typical-day-life-public-relations-executive\/","title":{"rendered":"A typical day in the life of a Public Relations Executive"},"content":{"rendered":"

This topic is very dynamic as most of you would agree with. There is nothing really like a \u2018typical\u2019 day in the life of a Public Relations Executive except the fact that most of the days are extremely consuming and result oriented, of course with stress to go along.<\/p>\n

The good part is that PR as a profession, is very dynamic and stimulating, which keeps one on-the-go. To my mind this is highly challenging in a positive way, if you are a passionate Public Relations Executive.<\/span><\/p>\n

Having said this, there are still some facts which remain constant in a PR executive\u2019s life. And I am penning down these from experience on the corporate side.<\/span><\/p>\n

At the beginning of the day, once you are ready to hit the road to work, go through your \u2018google alerts\u2019 giving you latest updates\/ coverages about your organization\/ senior management so that you are in complete know how. Read up news on your specific industry, on the competitors, and also a cursory look at the current news about national and international affairs. Keep yourself updated. This is a necessity for every Public Relations Executive.<\/span><\/p>\n

As soon as you reach office, check your e-mails and prioritize their responses according to the urgency. Make a to-do list for that day according to the priorities. Set timings for various calls, be it with internal stakeholders, with media or any other stakeholders.\u00a0<\/span><\/p>\n

Fire-fighting of some sorts is there almost every day, whether it concerns trying to circumvent some information that has been published and is damaging for the organization; trying to put together an article against a tight deadline or to be submitted to a publication; getting approvals for a Press Release to be shared with media on a short deadline; organizing media interactions as per a mutually convenient time slot; ensuring decent media turn out for a Press Conference you have organized and also ensuring good enough and correct coverage; ensuring all the logistics are well in place for an event you are hosting for clients; you are sponsoring a conference and must ensure the right branding and acknowledgement; ensuring the branding on ordered giveaways is right; you have closed an advertisement\/ editorial\/ advertorial deal with publications and must ensure that time periods are maintained and the ads\/ edits, etc., are keeping your organization’s corporate identity intact; ensuring that the internal stakeholders are abiding by the organization’s\u00a0 brand entity and not jeopardizing it by following their own styles; working with the PR agency and other stakeholders on an urgent strategy.<\/span><\/p>\n

The list is endless of the kind of challenges faced by a Public Relations Executive in their day to day life, and believe me when I say that almost each day there is an urgency\/ emergency\/ deadline to be met.<\/span><\/p>\n

Take it in your stride and you will succeed. I strongly feel that the challenges that we face as Public Relations Executive, keep us going. The best part is there is never a dull moment.<\/span><\/p>\n

Why Public Relations Careers Rock!<\/em><\/a><\/p>\n

\u2013 Ritu Bararia<\/strong><\/p>\n

\"\"Ritu is the Senior Director at SCoRe and heads special projects, including the\u00a0PR Club<\/a>. She also serves as a counsellor to the students of our Post Graduate Programme.<\/p>\n

Ritu is a passionate Public Relations and Communications professional with\u00a0more than two decades of progressive experience, Ritu is an expert in the realm of Travel, Hospitality and Aviation. She is a published author and her book The Little Joys of Communication discusses traditional PR and communications practices for several brands and corporate houses. She\u00a0can be reached at\u00a0@ritubararia<\/a>\u00a0on Twitter, and as\u00a0Ritu Bararia\u00a0<\/a>on LinkedIn.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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