{"id":4328,"date":"2022-06-08T03:20:20","date_gmt":"2022-06-08T03:20:20","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4328"},"modified":"2022-06-09T08:21:43","modified_gmt":"2022-06-09T08:21:43","slug":"press-release-fails-to-avoid","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/","title":{"rendered":"5 Reasons why a Press Release Fails and How you can avoid"},"content":{"rendered":"<p class=\"has-text-align-justify\">Journalists receive hundreds of press releases every day but only few gets published. So naturally they come across many types of press release fails. According to the\u00a0<a href=\"https:\/\/www.medicaldaily.com\/human-attention-span-shortens-8-seconds-due-digital-technology-3-ways-stay-focused-333474\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a>, the average attention span of any individual lasts only up to 8-10 seconds. Making press releases stand out requires skills and tactics. There are many tools available that can help communication professionals write flawless PRs. But sometimes they overlook some mistakes that reduce chances of coverage. It can also create negative impression about PR pros in the media fraternity.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/#5_Types_of_Press_Release_Fails_You_Should_Avoid\" >5 Types of Press Release Fails You\u00a0Should Avoid:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/#1_Zero_news_value_of_press_release\" >1.\u00a0\u00a0Zero news value of press release<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/#2_Press_Release_with_full_of_mistakes\" >2. Press Release with full of mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/#3_Too_many_heavy_attachments\" >3.\u00a0Too many heavy attachments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/#4_Over_creative_headline\" >4.\u00a0Over creative headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/press-release-fails-to-avoid\/#5_Too_many_praises_little_facts\" >5.\u00a0Too many praises, little facts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Types_of_Press_Release_Fails_You_Should_Avoid\"><\/span>5 Types of Press Release Fails You\u00a0Should Avoid:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Zero_news_value_of_press_release\"><\/span><strong>1.\u00a0\u00a0Zero news value of press release<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">Companies are often tempted to publicize every single update in media. To impress them, communicators pitch irrelevant press releases to the wrong journalists.\u00a0 It creates a bad impression on PR professionals. In extreme scenarios, journalists also block them curtailing their future scope of engagement.<\/p>\n<p class=\"has-text-align-justify\"><strong>How to Avoid:\u00a0<\/strong>Not every update can become a press announcement. Study the topic and analyze whether it is newsworthy. Educate your clients\/ leadership on what makes news and the \u2018so what\u2019 aspect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Press_Release_with_full_of_mistakes\"><\/span><strong>2. Press Release with full of mistakes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">This is probably the most irksome of press release fails! PR professionals often neglect third party checks before disseminating the press statements. Later when they spot mistakes, they start running behind journalists to make corrections. It can be disastrous, and journalists might not entertain them next time.<\/p>\n<p class=\"has-text-align-justify\"><strong>How to Avoid:<\/strong>\u00a0Always double-check the content for grammatical mistakes and facts. Use automated software like Hemingway or Grammarly, to avoid silly mistakes. Pause for 10 seconds and ensure all elements are proper before hitting the send button.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Too_many_heavy_attachments\"><\/span><strong>3.\u00a0Too many heavy attachments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">It is tempting to send lots of resources and references to point your point. But it can exhaust the space of the journalist\u2019s mailbox. Such PRs will find place in their junk boxes. Such press release fails\u00a0are not as hard to avoid as you may think.<\/p>\n<p class=\"has-text-align-justify\"><strong>How to Avoid:<\/strong>\u00a0Restrict attachments to two max. Create a link for high-resolution images and videos and attach them in the mail. Provide reference links for more information instead of attaching many files.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Over_creative_headline\"><\/span><strong>4.\u00a0Over creative headline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">The headline is the first thing journalist sees; based on he\/she takes a call to open your mail. The heading should be eye-catchy and prompt them to read the entire PR draft. But, sometimes PR professionals become over creative with headlines. They make it too difficult to understand.<\/p>\n<p class=\"has-text-align-justify\"><strong>How to Avoid:<\/strong>\u00a0Restrict headlines up to 12 words max. Make sure the headline aligns with the message without divulging details. Avoid usage of exclamation signs in the headlines.\u00a0Don&#8217;t\u00a0let a\u00a0creative press release turn into a press release fail!<\/p>\n<p class=\"has-text-align-justify\"><em>Related: <a href=\"https:\/\/scoreindia.org\/blog\/creative-press-releases\/\">How to Write a Creative Press Release\u00a0<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Too_many_praises_little_facts\"><\/span><strong>5.\u00a0Too many praises, little facts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"has-text-align-justify\">If your press release appears to boast off with little or no facts, it will head towards the junk box. Journalists do not re-write press releases. They make few changes in headings and introduction paragraphs if necessary. Press releases that beat around the bush create a negative image of the brand.<\/p>\n<p class=\"has-text-align-justify\"><strong>How to Avoid:<\/strong>\u00a0A press release is a formal statement to communicate a specific message to the audience. It is crucial that it is authentic and supported by facts and relevant quotes.<\/p>\n<p class=\"has-text-align-justify\"><strong>&#8211; Priyanka Pugaokar<\/strong><\/p>\n<p class=\"has-text-align-justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4336 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-150x150.jpg 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-300x300.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-146x146.jpg 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-50x50.jpg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-75x75.jpg 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-85x85.jpg 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-80x80.jpg 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-200x200.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4336\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-150x150.jpg 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-300x300.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-146x146.jpg 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-50x50.jpg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-75x75.jpg 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-85x85.jpg 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-80x80.jpg 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar-200x200.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/05\/Priyanka-Pugaokar.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/p>\n<p class=\"has-text-align-justify\">Priyanka Pugaokar\u00a0is an Alumna at the School of Communications and Reputation (SCoRe) Fall Batch of 2022 of the PG Programme in PR and Corporate Communications.<\/p>\n<p class=\"has-text-align-justify\">She is a communications specialist with 10 years of experience in Journalism and Corporate Communications. Her core competencies include content creation, media relations, internal and external communications, strategic planning, and event management. Currently, as Marketing Manager at Rashi Peripherals Pvt Ltd, she drives PR campaigns, brand communication, internal communication, and special projects.<\/p>\n<p>Priyanka is a blogger and writes for Passion to Explore (blog) and Reputation Today. She is an avid traveler and likes to explore less known places and cuisines. She also has a special interest in Psychology, Yoga, Healing, and Naturopathy.<\/p>\n<p class=\"has-text-align-justify\">She can be reached<span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\">\u00a0<\/span>on\u00a0<a href=\"https:\/\/twitter.com\/Priya_Pugaokr\">Twitter here<\/a>\u00a0and\u00a0on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/priyanka-pugaokar-\/\">LinkedIn here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Types of Press Release Fails | PR Professionals Should Avoid<\/title>\n<meta name=\"description\" content=\"Press Release fails can needlessly set your public relations strategy back. 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