{"id":445,"date":"2017-10-26T02:39:47","date_gmt":"2017-10-26T02:39:47","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=445"},"modified":"2024-09-05T07:24:21","modified_gmt":"2024-09-05T07:24:21","slug":"public-relations-faculty","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/","title":{"rendered":"Attributes of a Public Relations Faculty: SCoRe PR School"},"content":{"rendered":"<p>The space of communications in India is changing FAST\u00a0\u2013 the rise of new media platforms; the shift in the way Indians consume news and information \u2013 has all challenged traditional approaches to Public Relations, and will continue to evolve it. But more importantly, it has created a need for people who understand these shifts and <a href=\"http:\/\/scoreindia.org\/about.html?apply=3a#power-section\">can skill up the Public Relations community rapidly<\/a> \u2013 The Public Relations Faculty.<\/p>\n<p><!--more--><\/p>\n<p>Formal education in Public Relations\u00a0is relatively limited in India. Apart from media courses in various colleges, there are very few in the field who can effectively educate the aspiring professionals in application of advanced techniques of public relations.<\/p>\n<p>Several international universities that have dedicated focus on Public Relations\u00a0education, look for certain unique attributes in their public relations faculty. These attributes help the faculty equip their students with both skills and knowledge that they will need to excel as Public Relations professionals. A major ask is also for them to create an environment around their students that allows them to test these skills and gain ample insights on their strengths and areas of improvement.<\/p>\n<p>I discuss in this post the traits of such ideal public relations faculty.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#1_Understanding_of_the_fundamentals\" >1.\u00a0\u00a0\u00a0 Understanding of the fundamentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#2_Relationship_of_PR_with_other_media_services\" >2.\u00a0\u00a0\u00a0 Relationship of PR with other media services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#3_Understanding_the_complex_characteristics_of_media_entities\" >3.\u00a0\u00a0\u00a0 Understanding the complex characteristics of media entities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#4_Nurturing_street_smarts\" >4.\u00a0\u00a0\u00a0 Nurturing street smarts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#5_Propagate_ethics\" >5.\u00a0\u00a0\u00a0 Propagate ethics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#6_Intertwined_with_the_profession\" >6.\u00a0\u00a0\u00a0 Intertwined with the profession<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#7_Gives_real-world_feel_to_classroom\" >7.\u00a0\u00a0\u00a0 Gives real-world feel to classroom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-faculty\/#8_Mentorship\" >8.\u00a0\u00a0\u00a0 Mentorship<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"1_Understanding_of_the_fundamentals\"><\/span><strong>1.\u00a0\u00a0\u00a0 <\/strong><strong>Understanding of the fundamentals <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>First and foremost, a good Public Relations faculty needs to understand the craft of Public Relations very well \u2013 how the various media vehicles interact with each other, as well as ways to wield them accurately.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Relationship_of_PR_with_other_media_services\"><\/span><strong>2.\u00a0\u00a0\u00a0 <\/strong><strong>Relationship of PR with other media services <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The media ecosystem of which PR becomes a part has other entities that influence its effectiveness. A good Public Relations\u00a0faculty must know how to tackle the rhythm of these elements, and deploy these efforts well.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Understanding_the_complex_characteristics_of_media_entities\"><\/span><strong>3.\u00a0\u00a0\u00a0 <\/strong><strong>Understanding the complex characteristics of media entities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>From the ideological alignments, to interests, rhetoric, ownership, hierarchy, organisational structures etc. the ecosystem of earned media is quite definitive in certain aspects. Public Relations\u00a0education must include knowledge of how to identify and map such characteristics, and the limitations of media entities.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Nurturing_street_smarts\"><\/span><strong>4.\u00a0\u00a0\u00a0 <\/strong><strong>Nurturing street smarts <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>There is ample theory and information for students of Public Relations\u00a0to learn and memorise frameworks. However, application of Public Relations\u00a0is happening in increasingly heterogeneous and complex scenarios and faculty must put the students through scenarios that hone their ability to think on their feet<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Propagate_ethics\"><\/span><strong>5.\u00a0\u00a0\u00a0 <\/strong><strong>Propagate ethics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Scholars of Public Relations are likely to understand the <a href=\"http:\/\/scoreindia.org\/blog\/ethics-and-pr-professionals\/\">relevance of ethical boundaries<\/a> only once they are practising professionals. A good public relations faculty must lay additional emphasis at the time of their education to convey the importance of sustaining this value.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"6_Intertwined_with_the_profession\"><\/span><strong>6.\u00a0\u00a0\u00a0 <\/strong><strong>Intertwined with the profession<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Dynamic as our profession is, approaches and norms change all the time. Some are natural evolution of the way we interact, while some are sparked by happenings in the profession. A good public relations faculty must not only stay updated on such events, but also guide their students on how to keep themselves intertwined with them once they are Public Relations\u00a0practitioners.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"7_Gives_real-world_feel_to_classroom\"><\/span><strong>7.\u00a0\u00a0\u00a0 <\/strong><strong>Gives real-world feel to classroom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>When students step out into the real world as practitioners, there may be a lag before they are able to apply their theoretical knowledge to practical scenarios. That is a lag that not everyone may afford. Through case studies, simulations, industrial interactions etc. faculty can ensure that students <a href=\"http:\/\/scoreindia.org\/life@SCoRe.html\">experience that application beforehand<\/a>.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"8_Mentorship\"><\/span><strong>8.\u00a0\u00a0\u00a0 <\/strong><strong>Mentorship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Finally, a good Public Relations\u00a0faculty must be a good mentor, during and after the education period. Such mentorship can go far in continuous enrichment of their students\u2019 talent, and can further breed the habit of mentorship and guidance.<\/p>\n<p>In addition, a good Public Relations faculty, must by virtue of his profession, be a great communicator. He must be able to gauge his student body well, understand how they grasp different concepts. Public Relations\u00a0students vary immensely in age group, background and other factors, and the ability to connect with varied personalities is essential for a good Public Relations\u00a0faculty.<\/p>\n<p><em class=\"markup--em markup--p-em\">School of Communications &amp; Reputation (SCoRe)\u200a\u2014\u200aIndia\u2019s only institute\u00a0<a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\">dedicated to PR education<\/a>. Know more about our PG programme in PR, and other activities we do to share PR Knowledge:\u00a0<\/em><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.scoreindia.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"http:\/\/www.scoreindia.org\"><em class=\"markup--em markup--p-em\">www.scoreindia.org<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[90,91,6],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-college","tag-institute","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attributes of a Public Relations Faculty: SCoRe PR School<\/title>\n<meta name=\"description\" content=\"Effective public relations faculty possess relevant insights &amp; ability to articulate &amp; contextualise them. 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