{"id":4570,"date":"2022-11-10T10:12:42","date_gmt":"2022-11-10T10:12:42","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4570"},"modified":"2024-08-08T11:12:43","modified_gmt":"2024-08-08T11:12:43","slug":"role-public-relations-in-marketing","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/role-public-relations-in-marketing\/","title":{"rendered":"How to fit PR activities into your overall Marketing plan: Role of PR"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Public Relations is all about building and maintaining the reputation of an individual or an organisation.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/role-public-relations-in-marketing\/#Table_of_Content\" >Table of Content<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/role-public-relations-in-marketing\/#What_are_the_roles_of_Public_Relations_in_Marketing_Communication\" >What are the roles of Public Relations in Marketing Communication?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/role-public-relations-in-marketing\/#How_to_Fit_PR_Activities_Into_Your_Overall_Marketing_Plan\" >How to Fit PR Activities Into Your Overall Marketing Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/role-public-relations-in-marketing\/#What_are_the_advances_of_Public_Relations_in_Marketing\" >What are the advances of Public Relations in Marketing?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Content\"><\/span>Table of Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>What is marketing communications?<\/li>\n<li>How PR influences marketing communications?<\/li>\n<li>Is it possible to sync the marketing activities together with PR activities?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> This is done by managing the flow of information between them and the public. Thus the role of public relations in marketing communications cannot be overemphasized. PR is often misunderstood as a process that only takes place when something has gone wrong. But it is actually a<\/span><span style=\"font-weight: 400;\"> big part of Integrated marketing activity, <\/span><span style=\"font-weight: 400;\">used to develop relationships with influencers &amp; customers, <\/span><span style=\"font-weight: 400;\">maintain good media relations, create public image, build brand awareness and so much more. <\/span><span style=\"font-weight: 400;\">Let\u2019s explore how PR fits into your company\u2019s overall marketing plan and why it can benefit your efforts more than you might think!<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"What_are_the_roles_of_Public_Relations_in_Marketing_Communication\"><\/span><b>What are the roles of Public Relations in Marketing Communication?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Public relations is a key component in marketing communications and should be considered from the earliest planning stages. If you know about the integrated marketing communication model or T shape Growth model of Marketing, you will know how PR is a part of overall marketing. Generally, a PR plan has its individual goal but it is also connected with the marketing goal of a company for it to be successful. This means that PR can also be used in conjunction with other forms of marketing, such as digital, events and print, to really boost a company&#8217;s exposure to the public. Lets see the role of Public Relations in Marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4587 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1.png\" alt=\"\" width=\"679\" height=\"283\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1.png 600w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-300x125.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-260x108.png 260w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-50x21.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-150x63.png 150w\" data-sizes=\"(max-width: 679px) 100vw, 679px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 679px; --smush-placeholder-aspect-ratio: 679\/283;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4587 \" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1.png\" alt=\"\" width=\"679\" height=\"283\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1.png 600w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-300x125.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-260x108.png 260w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-50x21.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/11\/1-150x63.png 150w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/noscript><\/p>\n<p><b>1. To send information to Public<\/b><span style=\"font-weight: 400;\"> &#8211; PR is an extremely important way to get the word out about a new product or service. It&#8217;s also a key way to generate positive word of mouth, which can be more powerful than traditional advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <\/span><b>Listen to Public and other stakeholders<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 In a customer centric marketing plan It is important to know what your customers or other stakeholders think or want. PR helps building relationships with them maintain it. And it can provide ongoing engagement with customers through regular contact with influencers.<\/span><\/p>\n<p><b>3. Manage negative image<\/b><span style=\"font-weight: 400;\"> &#8211; The role of PR is to mitigate potential negative publicity by providing prompt responses to any issues that arise. When a communication plan or product marketing goes wrong, PR helps in correcting the overall reputation.<\/span><\/p>\n<p><b>4. Online PR in Digital marketing &#8211;<\/b><span style=\"font-weight: 400;\">\u00a0 Given the increased importance of social media and web, PR is one of the most important aspects of any marketing campaign, or even an organisation\u2019s overall communications strategy. Since in this digital era, the digital platforms are the face of any company, online content plays a crucial role.<\/span><\/p>\n<p>Related Read &#8211;\u00a0<a href=\"https:\/\/scoreindia.org\/blog\/digital-pr-plan-for-education-business\/\">Digital PR Plan for the Education Business<\/a><\/p>\n<p><b>5. Building Brand Awareness<\/b><span style=\"font-weight: 400;\"> &#8211; Public relations can help in raising the company\u2019s profile among industry groups and professionals as well as media outlets, which again raises the chances of getting free coverage for your company. So whether you are launching a new product or looking for ways to engage with current customers,\u00a0PR plays an essential role in building brand awareness and communicating your message effectively.<\/span><\/p>\n<p><b>6. To build Trust<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 PR can be used as an important communications tool that helps <a href=\"https:\/\/scoreindia.org\/blog\/how-to-build-manage-and-measure-brand-trust\/\">build trust<\/a> and credibility with the target audience. Since PR is an earned media activity, it is the most trusted form of marketing activity. In today&#8217;s world, media channels are saturated with information and consumers are bombarded with marketing messages all day long so it&#8217;s more important than ever to have a plan for publicity and public relations efforts.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Fit_PR_Activities_Into_Your_Overall_Marketing_Plan\"><\/span><b>How to Fit PR Activities Into Your Overall Marketing Plan?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are various ways of how to leverage\u00a0Public Relations in\u00a0Marketing communication plans:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Create personas of various stakeholders and anticipate what they need to know, when they need to know it, how often, etc.<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Utilise Earned Media Strategies and build relationships with media<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Be aware of Relevant Online Presence If there&#8217;s something newsworthy about your product or service, take advantage by reaching out to relevant bloggers and reporters.<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Support Press Releases with Social Media Strategy<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Keep your blog updated so readers will want to share your content on social networks like Twitter and Facebook; this will help increase the buzz around your company and product.<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Write Press release to send information or to communicate key messages of the company<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Develop a strategy for delivering these messages to the right people at the right time.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Build relationships with stakeholders before an issue arises so that when one does arise, it&#8217;s easy for them to hear your side<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Think like journalists and recognise their questions before they do Who? What? When? Why? How? Where? What&#8217;s new here?\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8211; Find ways to position your company as the solution to challenges faced by your target audience: Think not only about what sets you apart but also about why customers should choose you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_advances_of_Public_Relations_in_Marketing\"><\/span><b>What are the advances of Public Relations in Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>1. It is the most cost-effective tool &#8211; <\/b>Public Relations efforts also known as earned media efforts is the most cost effective marketing tool. PR encourages more free publicity like news coverage, Blog writing\/mention, stakeholder communication, building relationships and more.<\/p>\n<p><b>2. Increase Brand Credibility<\/b><span style=\"font-weight: 400;\"> &#8211; Since PR is all about communicating information through an unbiased platform, where you have to earn your space; it automatically makes the brand information credible.\u00a0<\/span><\/p>\n<p><b>3. It can improve your SEO<\/b><span style=\"font-weight: 400;\"> &#8211; In PR you communicate to the audience what they are looking for and SEO is all about showing the audience what they are searching for. Thus <a href=\"https:\/\/scoreindia.org\/blog\/pr-and-seo\/\">effective PR can help in building strong SEO<\/a><\/span><\/p>\n<p><b>4. It generates authentic leads <\/b><span style=\"font-weight: 400;\">&#8211; The ultimate goal of any marketing campaign is to sell the product. Through PR activities you can communicate with the right target audience, build relations and convert them into a lead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public relations is a key component in an effective marketing campaign. With PR, you can reach new audiences and increase awareness for your company. It&#8217;s also important to have a communication plan that aligns with your marketing strategy. But it&#8217;s vital to get the aspect of public relations in marketing right before anything else.<\/span><\/p>\n<p><strong>&#8211; Shreya Doshi<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1271 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-195x300.png\" alt=\"\" width=\"134\" height=\"206\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-195x300.png 195w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-95x146.png 95w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-33x50.png 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-49x75.png 49w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1.png 293w\" data-sizes=\"(max-width: 134px) 100vw, 134px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 134px; --smush-placeholder-aspect-ratio: 134\/206;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1271 \" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-195x300.png\" alt=\"\" width=\"134\" height=\"206\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-195x300.png 195w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-95x146.png 95w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-33x50.png 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1-49x75.png 49w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/shreya-1.png 293w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/noscript><\/p>\n<p>Shreya is currently part\u00a0of a Marketing team at School of COmmunication and REputation, Mumbai (SCoRe). She has completed her Masters in Marketing and Advertising from Mumbai Educational Trust (MET) University. She loves to travel, enjoys the thrill while performing adventure sports, and loves music and dance.<\/p>\n<p>She can be reached on\u00a0<a href=\"https:\/\/twitter.com\/shreyaddoshi\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shreya-doshi-b4560879\/\">LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":6368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Public Relations in Marketing Communications?<\/title>\n<meta name=\"description\" content=\"The role of public relations in marketing communications cannot be overemphasized. 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