{"id":4659,"date":"2023-01-27T09:11:48","date_gmt":"2023-01-27T09:11:48","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4659"},"modified":"2023-01-27T09:17:34","modified_gmt":"2023-01-27T09:17:34","slug":"public-relations-models","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-models\/","title":{"rendered":"Public Relations Practices"},"content":{"rendered":"<p>A Public Relations professional today is a \u2018Jack of all trades\u201d, skilled in several fields and disciplines. In order to truly qualify as a professional, the first step is specialization.<\/p>\n<p>Specialization is the first step towards professionalism. This helps one eliminate the \u201cMaster of None\u201d drawback. The narrower the domain, the deeper runs the information. And the depth of knowledge creates a discipline in both theory and execution.<\/p>\n<p><strong><a href=\"https:\/\/ohiostate.pressbooks.pub\/stratcommwriting\/chapter\/four-models-of-public-relations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Professors Hunt and Grunig,<\/a>\u00a01984 developed the four important Public Relations Models<\/strong>. Based on these frameworks, PR strategies, programs and campaigns are developed. However elaborate, the basic structure of these campaigns circle back to one of Hunt and Grunig\u2019s frameworks.<\/p>\n<div class=\"wp-block-image size-large\">\n<figure class=\"alignleft\"><img decoding=\"async\" class=\"wp-image-415 lazyload\" data-src=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=284\" data-sizes=\"(max-width: 284px) 85vw, 284px\" data-srcset=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png 284w, https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=127 127w\" alt=\"\" data-attachment-id=\"415\" data-permalink=\"https:\/\/digitalonca.in\/2022\/06\/02\/public-relations-practices\/image-2-2\/\" data-orig-file=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png\" data-orig-size=\"284,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=254\" data-large-file=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=284\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"wp-image-415\" src=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=284\" sizes=\"(max-width: 284px) 85vw, 284px\" srcset=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png 284w, https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=127 127w\" alt=\"\" data-attachment-id=\"415\" data-permalink=\"https:\/\/digitalonca.in\/2022\/06\/02\/public-relations-practices\/image-2-2\/\" data-orig-file=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png\" data-orig-size=\"284,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=254\" data-large-file=\"https:\/\/digitalonca.files.wordpress.com\/2022\/06\/image-2.png?w=284\" \/><\/noscript><figcaption class=\"wp-element-caption\">Press Agentry Model<br \/>\nImage credit:\u00a0<a href=\"https:\/\/toughsledding.wordpress.com\/2008\/08\/10\/the-4-models-of-public-relations-practice-how-far-have-you-evolved\/\" target=\"_blank\" rel=\"noopener noreferrer\">Toughsledding<\/a><\/figcaption><\/figure>\n<\/div>\n<p>The\u00a0<strong><a href=\"https:\/\/www.ukessays.com\/essays\/media\/introduction-of-press-agentry-model-media-essay.php\" target=\"_blank\" rel=\"noopener noreferrer\">Press Agentry Model\u00a0<\/a><\/strong>is a one-way publicity model. The concentration of effort in this model is directed toward gaining maximum coverage from the media. However, communication is one-directional. Hence, there is an absence of feedback in this framework. Created by PT Barnum. Drawbacks are lack of research, use of persuasion and a propagandist approach. Also, this model does not deem ethics, informational accuracy, and facts to be necessary. An inflated version of the truth is disseminated. Usually used in promoting sporting activities like boxing.<\/p>\n<div class=\"wp-block-image size-large\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The\u00a0<strong><a href=\"https:\/\/www.toolshero.com\/management\/public-information-model\/#:~:text=The%20public%20information%20model%20of,messages%20to%20warn%20the%20public.\" target=\"_blank\" rel=\"noopener noreferrer\">Public Information Model\u00a0<\/a><\/strong>is once again a one-way approach. Here, the PR professional plays the pseudo-reporter. Again, the information is uni-directional but there is the emphasis laid on accuracy and fact.<\/p>\n<p>This model was developed by Ivy Lee, an early PR expert. Used mostly, in government and NGOs.<\/p>\n<p>Indian Railways introduced a \u2018baby berth\u2019 in sleeper coaches on account of Mothers\u2019 Day to allow mothers to travel comfortably with their infants. Noted Journalist Faye D\u2019souza tweeted, \u201cNo moms were consulted in the making of this baby berth.\u201d<br \/>\nAlthough the measure was a well-intentioned introduction, it draw much flak from its target group \u2013 mothers who felt it unsafe to place a child on the outer edge of the bed.<\/p>\n<p>The\u00a0<strong><a href=\"https:\/\/www.pagecentertraining.psu.edu\/public-relations-ethics\/core-ethical-principles\/lesson-2-sample-title\/public-relations-models-two-way-asymmetrical-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">Two-way Asymmetrical Model\u00a0<\/a><\/strong>is an attempt at a mutual understanding and connection between the organization and its public. \u201cScientific persuasion\u201d uses research to direct effort toward conveying the organization\u2019s narrative to stakeholders groups. Although the least practised model, it is used mostly by businesses and corporations.<\/p>\n<p>The\u00a0<strong><a href=\"https:\/\/www.pagecentertraining.psu.edu\/public-relations-ethics\/core-ethical-principles\/lesson-2-sample-title\/ethics-the-public-relations-models-two-way-symmetrical-model\/#:~:text=Finally%2C%20the%20two%2Dway%20symmetrical,organization%20and%20its%20key%20stakeholders.\" target=\"_blank\" rel=\"noopener noreferrer\">Two-way Symmetrical Model\u00a0<\/a><\/strong>is a mutual framework of information give and take. The parties forge a bi-directional relationship, where information flows both ways. The model is highly preferred by Hunt and Grnig themselves, seconded by Edward Bernays and other prominent communicators. Feedback is an essential element and is widely used in the communication of private organizations.<\/p>\n<p>Public Relations models has several frameworks to its credit. However, the best approach for modern PR is to plan, research effectively, back the facts with verified sources, and disseminate information smoothly with constant consideration of the feedback.<\/p>\n<p><em>This blog was originally published by Apeksha on her blog page <a href=\"https:\/\/digitalonca.in\/2022\/06\/02\/public-relations-practices\/\">here<\/a><\/em><\/p>\n<p><strong>\u2013\u00a0Apeksha Nayampally<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4053 entered loaded\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-150x150.png\" sizes=\"(max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-300x300.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-768x768.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-1024x1024.png 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-200x200.png 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4.png 1080w\" alt=\"\" width=\"180\" height=\"180\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-150x150.png\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-150x150.png 150w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-300x300.png 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-768x768.png 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-1024x1024.png 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-146x146.png 146w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-50x50.png 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-75x75.png 75w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-85x85.png 85w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-80x80.png 80w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4-200x200.png 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2022\/03\/4.png 1080w\" data-ll-status=\"loaded\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Apeksha is a student at School Of COmmunications and REputations (SCoRe) \u2013 Class of 2022 \u2013 Spring Batch. She is based out of Mumbai. She is a commerce graduate from M.L.Dahanukar College of Commerce. Also, has completed PG Certificate in Digital Marketing and Communications from MICA.\u00a0She can be reached on Twitter as\u00a0<a href=\"https:\/\/twitter.com\/A_Nayampally\">@A_Nayampally<\/a>\u00a0and on LinkedIn as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/apekshanayampally\/\">Apeksha Nayampally<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Relations Models and Theories - SCoRe Learning<\/title>\n<meta name=\"description\" content=\"Professors Hunt and Grunig, 1984 developed the four important Public Relations Models. 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