{"id":4676,"date":"2022-12-20T10:56:18","date_gmt":"2022-12-20T10:56:18","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=4676"},"modified":"2024-08-30T09:32:52","modified_gmt":"2024-08-30T09:32:52","slug":"accreditation-in-indian-public-relations-winter-2022","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/","title":{"rendered":"PRCAI and SCoRe award Accreditation in Indian Public Relations (AIPR) to 22 PR Professionals"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Accreditation_in_Indian_Public_Relations\" >Accreditation in Indian Public Relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Accreditation_Process\" >Accreditation Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#The_Results_of_AIPR_Winter_Round_2022\" >The Results of AIPR Winter Round 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Complete_List_of_Accreditation_in_Indian_Public_Relations_Recipients_Level_1\" >Complete List of Accreditation in Indian Public Relations Recipients (Level 1)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Julia_Joseph_Avian_WE\" >Julia Joseph, Avian WE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Tanisha_Mallya_Genesis_BCW\" >Tanisha Mallya, Genesis BCW<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Srishti_Vasudeva_Edelman\" >Srishti Vasudeva, Edelman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Pratyusa_Goswami_Adfactors_PR\" >Pratyusa Goswami, Adfactors PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Jyoti_Singh_Tanwar_Adfactors_PR\" >Jyoti Singh Tanwar, Adfactors PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Apoorva_Sharma_Adfactors_PR\" >Apoorva Sharma, Adfactors PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Gurunath_Birnale_Adfactors_PR\" >Gurunath Birnale, Adfactors PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Kashika_Gulati_Avian_WE\" >Kashika Gulati, Avian WE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Charlene_Daniel_Ruder_Finn\" >Charlene Daniel, Ruder Finn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Sneha_Saraf_Edelman\" >Sneha Saraf, Edelman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Pallavi_Roy_Value_360\" >Pallavi Roy, Value 360<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Rhea_Mistry_Archetype\" >Rhea Mistry, Archetype<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Riddhi_Bhatia_Value_360\" >Riddhi Bhatia, Value 360<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Paulami_Mitra_Adfactors_PR\" >Paulami Mitra, Adfactors PR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Complete_List_of_Accreditation_in_Indian_Public_Relations_Recipients_Level_2\" >Complete List of Accreditation in Indian Public Relations Recipients (Level 2)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Oeindrila_Biswas_Avian_WE\" >Oeindrila Biswas, Avian WE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Bhavika_Arora_On_Purpose\" >Bhavika Arora, On Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Mayurakshi_Barua_Edelman\" >Mayurakshi Barua, Edelman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Dhanesh_Kandhari_Adfactors_PR\" >Dhanesh Kandhari, Adfactors PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Krishna_Priya_C_B_AvianWE\" >Krishna Priya C B, AvianWE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Aishwarya_B_The_PRactice\" >Aishwarya B, The PRactice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Deepanshu_Shukla_Ruder_Finn\" >Deepanshu Shukla, Ruder Finn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/scoreindia.org\/blog\/accreditation-in-indian-public-relations-winter-2022\/#Nimisha_Mathur_Adfactors_PR\" >Nimisha Mathur, Adfactors PR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Accreditation_in_Indian_Public_Relations\"><\/span>Accreditation in Indian Public Relations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Public Relations Consultants Association of India (PRCAI), declared results of the 2022 Winter round of Accreditation in Indian Public Relations (AIPR).\u00a0 22 young PR professionals earned their elite certification, which makes this year\u2019s coveted group of certified pra&#8217;ctitioners to a total of 40. In the 2022 Winter batch, over 100 PR professionals applied to the program, with 51 moving on to the Final Jury round after successfully completing the preliminary Aptitude Test round. The rigorous process, overseen by the School of Communications &amp; Reputation (SCoRe), technical partner for PRCAI, tested the knowledge and skills of these professionals in all areas of public relations.<\/p>\n<p>&#8220;I am happy to see a strong pool of PR professionals earn their Accreditation, I am sure this will help in not only raising the benchmark for this profession but also help in our pursuit of making this industry more professional, ethical and prosperous,&#8221; said <strong>Atul Sharma, President of PRCAI.<\/strong> &#8220;This certification is a testament to their dedication to the profession and their commitment to upholding the highest standards of professionalism.&#8221;<\/p>\n<p>The selection process for AIPR ran from October till December of this year, wherein professionals could apply for two levels of Accreditation based on their work experience in Public Relations and Communications. Fourteen professionals have been accredited under Level 1 (1-5 years of PR experience) and eight were accredited under Level 2 (6-10 years of PR experience).<\/p>\n<p><strong>Deeptie Sethi, CEO of PRCAI,<\/strong> shared, &#8220;As an industry association, we are working towards raising the standards of skills in our profession and AIPR is designed to identify the best in the profession and recognise them as certified and skilled experts. I am hoping that AIPR accreditation will be aspirational for our young community, and will motivate them to invest in themselves with constant upskill that our profession truly demands. It is heartening to see these 22 individuals earn their accreditation and join the ranks of the top PR professionals in the country.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Accreditation_Process\"><\/span>Accreditation Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The selection criteria was built on essential pillars of competence highlighted by leaders, and the process itself is modelled around prominent global accreditation frameworks. The final process comprised of two key contributions. While the first section was submission of professional capability and experience profiles, essays, and statements of purpose, the second was case study presentations to five seasoned jury members comprising of leaders from PR Consultancies, Corporate Communications, Human Resources, and Academia across four cities.<\/p>\n<p><strong>Hemant Gaule, Dean of SCoRe,<\/strong> said, &#8220;SCoRe is committed to supporting the professional development of PR professionals in India, and we are honoured to be the technical partner for AIPR. We congratulate these 22 individuals on their achievement and look forward to seeing the impact they will have on the profession.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Results_of_AIPR_Winter_Round_2022\"><\/span><strong>The Results of AIPR Winter Round 2022 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of the 22 professionals who were accredited, the top three across both the levels (on the basis of their aggregate performance across the process) are:<\/p>\n<ul>\n<li><strong>Level 1 candidates:<\/strong> Julia Joseph, Avian WE topped with highest aggregate score of 75.3%, followed by Tanisha Mallya of Genesis BCW with the score of 70.8%. In third place, is Srishti Vasudeva of Edelman who earned 69.3%.<\/li>\n<\/ul>\n<ul>\n<li><strong>Level 2 candidates:<\/strong> Oeindrila Biswas, Avian WE was the top scorer with the highest score of 71.6%, followed by Bhavika Arora of On Purpose with 67.2% and Mayurakshi Barua of Edelman at 64.7%.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Complete_List_of_Accreditation_in_Indian_Public_Relations_Recipients_Level_1\"><\/span>Complete List of Accreditation in Indian Public Relations Recipients (<span style=\"text-decoration: underline;\"><strong>Level 1)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Julia_Joseph_Avian_WE\"><\/span>Julia Joseph, Avian WE<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Tanisha_Mallya_Genesis_BCW\"><\/span>Tanisha Mallya, Genesis BCW<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Srishti_Vasudeva_Edelman\"><\/span>Srishti Vasudeva, Edelman<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Pratyusa_Goswami_Adfactors_PR\"><\/span>Pratyusa Goswami, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Jyoti_Singh_Tanwar_Adfactors_PR\"><\/span>Jyoti Singh Tanwar, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Apoorva_Sharma_Adfactors_PR\"><\/span>Apoorva Sharma, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Gurunath_Birnale_Adfactors_PR\"><\/span>Gurunath Birnale, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Kashika_Gulati_Avian_WE\"><\/span>Kashika Gulati, Avian WE<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Charlene_Daniel_Ruder_Finn\"><\/span>Charlene Daniel, Ruder Finn<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Sneha_Saraf_Edelman\"><\/span>Sneha Saraf, Edelman<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Pallavi_Roy_Value_360\"><\/span>Pallavi Roy, Value 360<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Rhea_Mistry_Archetype\"><\/span>Rhea Mistry, Archetype<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Riddhi_Bhatia_Value_360\"><\/span>Riddhi Bhatia, Value 360<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Paulami_Mitra_Adfactors_PR\"><\/span>Paulami Mitra, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Complete_List_of_Accreditation_in_Indian_Public_Relations_Recipients_Level_2\"><\/span>Complete List of Accreditation in Indian Public Relations Recipients (<span style=\"text-decoration: underline;\"><strong>Level 2)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Oeindrila_Biswas_Avian_WE\"><\/span>Oeindrila Biswas, Avian WE<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Bhavika_Arora_On_Purpose\"><\/span>Bhavika Arora, On Purpose<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mayurakshi_Barua_Edelman\"><\/span>Mayurakshi Barua, Edelman<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Dhanesh_Kandhari_Adfactors_PR\"><\/span>Dhanesh Kandhari, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Krishna_Priya_C_B_AvianWE\"><\/span>Krishna Priya C B, AvianWE<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Aishwarya_B_The_PRactice\"><\/span>Aishwarya B, The PRactice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Deepanshu_Shukla_Ruder_Finn\"><\/span>Deepanshu Shukla, Ruder Finn<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nimisha_Mathur_Adfactors_PR\"><\/span>Nimisha Mathur, Adfactors PR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>The Accreditation in Indian Public Relations is the premier certification for PR professionals in India, recognising those who have demonstrated the highest level of knowledge and expertise in the field.<\/p>\n<p>For more information about the Accreditation in Indian Public Relations visit <a href=\"https:\/\/prcai.org\/aipr.php#winter_2022\">https:\/\/prcai.org\/aipr.php<\/a><\/p>\n<p><strong>About PRCAI <\/strong><\/p>\n<p><em>Founded in 2001, Public Relations Consultants Association of India is the India\u2019s most credible and influential flagship trade association in public relations. Through its code of conduct, PRCAI promotes professional standards to create a more prosperous PR profession in India and encourages its 100 plus member base across categories to adhere to the highest standards of ethical practice. PRCAI is also the member of the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world. The PRCAI has a strong North, South, East and West regional network which provides cohesive and uniform support to its members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PRCAI and SCoRe award accreditation in Indian public relations<\/title>\n<meta name=\"description\" content=\"Accreditation in Indian public relations is the premier certification for PR professionals, the highest level of knowledge and expertise\" 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