{"id":504,"date":"2017-11-17T18:52:00","date_gmt":"2017-11-17T18:52:00","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=504"},"modified":"2024-08-21T10:31:31","modified_gmt":"2024-08-21T10:31:31","slug":"public-relations-professional-successful","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-professional-successful\/","title":{"rendered":"Being a successful mid-level Public Relations professional"},"content":{"rendered":"<p>Given my experience, this blog largely caters to the mid-level public relations professional working in Public Relations firms. Like my colleague <a href=\"http:\/\/scoreindia.org\/about.html\">Amith Prabhu<\/a> often remarks, professionals working in Public Relations firms are a unique group that has to manage expectations of three different stakeholders. Their own boss internally, their client and most often to the media they are engaging with. Hence, to be a successful communications consultant at a mid-level, one must possess following qualities\/skills:<strong>\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<h3>7 Qualities of a Successful Public Relations Professional<\/h3>\n<ol>\n<li><strong>Relationship building and management: <\/strong><\/li>\n<\/ol>\n<p>While talking about skills that are required to be a good Public Relations professional, one often talks about relationship building. But it is equally important to know how to manage those relationships. One may easily build a relationship with a client or media but it is also crucial to maintain that rapport. As a communications consultant you constantly need to be in touch in smart ways to be successful.<\/p>\n<ol start=\"2\">\n<li><strong>Time management:<\/strong><\/li>\n<\/ol>\n<p>Being a Public Relations expert means handling a lot of tasks at hand at one time. A Public Relations professional does not only juggle with several stakeholders, but also handles numerous tasks like content creation, time co-ordination, client meeting, media meetings and also <a href=\"http:\/\/scoreindia.org\/blog\/punctuality-in-public-relations\/\">managing the time and efficiency<\/a> of their team members. To stay level-headed, a public relations professional needs to prioritise his\/her tasks under the following four categories (a) urgent and important (b) urgent and not-important) (c) not urgent and important and (d) not urgent and not important. If you can successfully put your tasks under these categories a lot of your time management issues are resolved. The trick is in using calendars and a To Do List that has serial numbers and time attached to each activity.<\/p>\n<ol start=\"3\">\n<li><strong>Staying organised and proactive: <\/strong><\/li>\n<\/ol>\n<p>Public Relations professionals are stuck in the rut of managing and juggling their various daily activities, most often. This results, in them working only on opportunities that come their way and not trying anything \u2018new\u2019. A mid-level Public Relations professional must not forget to be proactive on a constant basis and also instil the same quality among the junior members of their team. They should be able to organise and function in a manner that is smooth, active and ensures fruitful results.<\/p>\n<ol start=\"4\">\n<li><strong>Communication skills:<\/strong><\/li>\n<\/ol>\n<p>You cannot be a quality communications expert if you do not possess excellent communication skills. A mid-level Public Relations professional should not only know how to write well but should also focus on his verbal communication. The job of a\u00a0Public Relations professional revolves around expressing their ideas and opinions to various people which is not possible if they do not have strong interactive qualities.<strong>\u00a0<\/strong><\/p>\n<ol start=\"5\">\n<li><strong>Trusted advisor:<\/strong><\/li>\n<\/ol>\n<p>There are a lot of factors that make a Public Relations professional a trusted adviser. He\/she should be ethical, intelligent, diligent and also have an eye for detail. The job of a Public Relations professional is a tricky one.\u00a0 Sometimes they handle the most sensitive information about a company and having the above mentioned qualities help them become a trusted adviser in the right sense.<\/p>\n<ol start=\"6\">\n<li><strong>Adaptability:<\/strong><\/li>\n<\/ol>\n<p>I have often mentioned in my previous blogs that our profession is evolving very-very fast. Hence it is very crucial for mid-level professionals to upskill themselves on a continuous basis. Due to advancement of technology there can be areas where your juniors may know more than you but the key is to \u2018adapt\u2019 to the change quickly. Mid-level professionals should have a knack to rapidly embrace technology and tools like Google analytics, SEO and others that are becoming important for a PR professional to apply while they are on the job.<\/p>\n<ol start=\"7\">\n<li><strong>Common Sense: <\/strong><\/li>\n<\/ol>\n<p>This is arguably the most important skill or quality for a PR professional. For any task they have at hand ranging from initiating a conversation with the media to creating press releases to following up with various stakeholders basic common sense is a necessity. They should have a simple level of wisdom while making smallest decisions. A common example is checking the background of a journalist before picking up the phone and straightaway pitching your story.<\/p>\n<p><strong>\u2013 Radhika Nandwani<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58 size-medium lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg\" data-sizes=\"(max-width: 191px) 85vw, 191px\" data-srcset=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg 191w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani.jpg 252w\" alt=\"after being a student of mass communications, radhika took a plunge into the public relations profession and media relations, working with a leading PR firm. she was a founding team member of india's top best media pr school - SCoRe\" width=\"191\" height=\"300\" data-wp-pid=\"58\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 191px; --smush-placeholder-aspect-ratio: 191\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58 size-medium\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg\" sizes=\"(max-width: 191px) 85vw, 191px\" srcset=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg 191w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani.jpg 252w\" alt=\"after being a student of mass communications, radhika took a plunge into the public relations profession and media relations, working with a leading PR firm. she was a founding team member of india's top best media pr school - SCoRe\" width=\"191\" height=\"300\" data-wp-pid=\"58\" \/><\/noscript>Radhika is the Corporate Communications Advisor at Dell\u2019s Performance Analytics Group. She started her career in 2011, with one of the leading public relations\u00a0firms of India \u2013\u00a0<a href=\"http:\/\/india.mslgroup.com\/\">MSLGROUP<\/a>, specialising in technology brands. The campaigns executed by her while at MSL, have won several public relations\u00a0industry awards including SABRE and PR Week Asia. In her last role, she was the founding team member and the marketing communications manager at\u00a0<a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\">SCoRe<\/a>. Radhika is an English graduate and holds a Master\u2019s degree in Mass Communication. She loves reading and is passionate about gender equality, food and Bollywood. She can be reached at\u00a0<a href=\"http:\/\/twitter.com\/RadhikaNandwani\">@RadhikaNandwani<\/a>\u00a0on Twitter and here on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/radhikanandwani\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Relations Professional- 7 Tips to be Successful PR Person<\/title>\n<meta name=\"description\" content=\"Being a successful public relations professional at a mid-level takes a good management of your time, team, internal &amp; 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