{"id":552,"date":"2017-11-22T11:28:30","date_gmt":"2017-11-22T11:28:30","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=552"},"modified":"2024-09-02T06:39:11","modified_gmt":"2024-09-02T06:39:11","slug":"event-partnerships-public-relations","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/event-partnerships-public-relations\/","title":{"rendered":"How are event partnerships key to Public Relations?"},"content":{"rendered":"

Public Relations is a profession that highly depends on building and maintaining relationships with various stakeholders. A lot of people mistake the profession to be just about \u2018media relations<\/a>\u2019 and in that light they forget the value contributed by other relationships. While there a lot of aspects to our profession, I am going to focus on event partnerships only in this blog:<\/p>\n

<\/p>\n

Industry events are an important aspect of any business. Whether you are in the technology space, lifestyle or any other trade, you will always have event opportunities to participate in and partner with. While handling Public Relations for large IT and lifestyle giants, I have been a part of various event partnerships of that particular business. These partnerships are important PR activities for several reasons, a few of which are listed below:\u00a0<\/strong><\/p>\n

    \n
  1. Occasion to build and maintain relationships with important stakeholders:<\/strong><\/li>\n<\/ol>\n

    Industry events are a perfect time for businesses to meet and network with important stakeholders in the industry. While people meet for a short time, if one is intelligent enough they can easily leverage the connections for mutual benefit. Events not only save time for one to research and set-up meetings with people important for your business but also provide them on a platter at one place.\u00a0<\/strong><\/p>\n

      \n
    1. Listening to the opinion of industry veterans:<\/strong><\/li>\n<\/ol>\n

      Events are usually packed with sessions and panel discussions designed around important topics of the business. One gets access to the opinions of veteran professionals of their field which gives them a better understanding of what they are doing. These sessions also sometime solve the questions that one is grappling with, at a particular point of time.<\/p>\n

        \n
      1. Speaking opportunity to communicate your business and marketing agendas: <\/strong><\/li>\n<\/ol>\n

        Many a times event partnerships come with an important advantage of a speaking opportunity. While the topic of the conversation is a general trade discussion, it is very easy for a brand to fit in their business and marketing communication. Speaking opportunities greatly help in fulfilling business goals of a company.<\/p>\n

          \n
        1. Brand recall:<\/strong><\/li>\n<\/ol>\n

          Having your presence at events highly helps in building brand recall. The branding material- standees, posters, inserts for kits etc. help a company re-iterate its presence and messaging. One can effectively use event partnerships as a good marketing opportunity.<\/p>\n

          All of the above make for a good reason for communications consultants to include event partnerships in their PR plans in a big way. While the results may not show-up instantly but they definitely lead to several long-term benefits.<\/p>\n

          \u2013 Radhika Nandwani<\/strong><\/p>\n

          \"after

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