<\/span><\/h3>\nSocial Media Blunders:\u00a0<\/strong>If a social media agency is involved, ensure they have been given a good brief. Always be on your toes when planning a post. The creative, whether a video or a simple post, should have everything aligned: the text, script, brand colors, zero background noise, brand guidelines, and other hygiene checks. Even after the post is uploaded, thoroughly check it to ensure the entire video is uploaded, the text is written well, and any links are clickable. One must also respond to comments, and if there are any negative responses, promptly hide them, as they can lead to public backlash and brand boycotts.<\/p>\nProduct\/ Brand Mishandling: <\/strong><\/p>\nIt takes less than a minute to upload a comment, tweet, video, picture, or review on a product. However, nothing can avert a crisis, but what can stop bad PR is addressing the situation before it escalates into a major crisis. The best way to handle this is to acknowledge mistakes promptly. However, if the crisis is serious, it may be advisable to issue a press release and publish positive stories about the brand.<\/p>\n
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In the realm of Public Relations, the distinction between good and bad PR lies in transparency, authenticity, and ethical conduct. As aspiring PR professionals, it’s essential to prioritise building positive relationships, strategic communication, and effective crisis management.<\/p>\n
At School of Communications and Reputation, our experienced faculty members, representing PR Professionals and Corporate leaders, guide students. SCoRe teaches the latest PR campaigns and assigns tasks to help students learn how to create, draft, and execute campaigns effectively.<\/p>\n