{"id":595,"date":"2017-11-30T05:39:15","date_gmt":"2017-11-30T05:39:15","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=595"},"modified":"2024-08-21T10:24:06","modified_gmt":"2024-08-21T10:24:06","slug":"public-relations-budget","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-budget\/","title":{"rendered":"Key Aspects to Budget in PR"},"content":{"rendered":"<p>As Public Relations professionals we have noticed that people find it very difficult to make a public relations budget both in B2B and B2C space. While the specific elements vary depending on the company and the <a href=\"http:\/\/scoreindia.org\/blog\/makes-pr-one-dynamic-profession\/\">profession. <\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-budget\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-budget\/#How_to_Create_Public_Relations_Budget\" >How to Create Public Relations Budget?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-budget\/#Guide_to_PR_Professionals\" >Guide to PR Professionals<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>How does budget in Public Relations work?<\/li>\n<li>How does consultancy help in giving their service to create a budget for clients?<\/li>\n<li>What are the key aspects of digital media?<\/li>\n<li>Can media trainings help PR Professionals with budget making?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Create_Public_Relations_Budget\"><\/span><strong>How to Create Public Relations Budget?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"Guide_to_PR_Professionals\"><\/span><strong> Guide to PR Professionals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I have listed down a few things that corporates should keep in mind while budgeting for their Public Relations activities:<!--more--><\/p>\n<ol>\n<li><strong>Consultancy Service:<\/strong><\/li>\n<\/ol>\n<p>This is the first and foremost cost that comes to mind while creating a Public Relations budget. A corporation usually hires a PR firm and pays them according to the man-hours for the work done by them. A consultancy helps a company in planning and executing media engagement, customer engagement and other activities decided in their respective scope or works.<strong>\u00a0<\/strong><\/p>\n<p><em>Related: Which are <a href=\"http:\/\/scoreindia.org\/blog\/indias-biggest-pr-firms-amith-prabhu\/\">India&#8217;s Biggest PR Firms<\/a>?<\/em><\/p>\n<ol start=\"2\">\n<li><strong>Digital and Social Media:<\/strong><\/li>\n<\/ol>\n<p>Website development and maintenance, SEO, SEM etc. are key aspects of digital media that may or may not be a part of Public Relations budget. The same applies for <a href=\"http:\/\/scoreindia.org\/blog\/masterclass-social-pr\/\">social media<\/a> management as well. A company may ask their PR firm to manage their social media accounts or may hire a separate firm, or get an in-house resource. But budgeting for this aspect is very essential today.<\/p>\n<ol start=\"3\">\n<li><strong>Activities:<\/strong><\/li>\n<\/ol>\n<p>While a PR firm helps in planning and executing many PR activities for a company, there are additional costs attached. The costs may include &#8211; venue booking, press kits and other such items that have to be accounted for.<\/p>\n<ol start=\"4\">\n<li><strong>Recording of Activities:<\/strong><\/li>\n<\/ol>\n<p>It is very common for communications functions to record the activities they conduct. The cost for videos, photographs, CD costs, postage etc. are other things that have to be kept in mind while budgeting.<\/p>\n<ol start=\"5\">\n<li><strong>Media Trainings:<\/strong><\/li>\n<\/ol>\n<p>Media Trainings is an important component of a Public Relations budget. If there is a new leader in the company or a leader who is not media friendly, a PR consultant has to account for his\/her training. The company spokesperson does not have the liberty to make mistakes while speaking to the media hence this element becomes extremely significant.<\/p>\n<p><em>Related: <a href=\"http:\/\/scoreindia.org\/blog\/media-relations-training\/\">Can Media Relations be Taught<\/a>?<\/em><\/p>\n<ol start=\"6\">\n<li><strong>In-house Budgets:<\/strong><\/li>\n<\/ol>\n<p>There are several activities that corporates do in-house hence a few things about the same should be remembered:<\/p>\n<ol>\n<li>Publications: the cost of subscribing to magazines, newspapers, research papers etc.<\/li>\n<li>Materials: the cost of printing and publishing corporate materials like, newsletters, branded items like mugs, pens etc.<\/li>\n<\/ol>\n<ol start=\"7\">\n<li><strong>Engagement with HR: <\/strong><\/li>\n<\/ol>\n<p>Employee engagement is an important function of PR that is often ignored. There are activities that the communications and human resources department may do together and the budgeting for them is important.<\/p>\n<ol start=\"8\">\n<li><strong>Miscellaneous Expenses<\/strong>\n<ol>\n<li>Cabs: This becomes an important element especially in metro cities. There have been times when companies have paid cab bills as high as Rs. 2 lakhs a quarter and have been in a soup because it was not planned for.<\/li>\n<li>Contingencies: Unforeseen costs or urgencies may crop up during media events or otherwise. Hence there should always be room for an extra budgets.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><strong>\u2013 Radhika Nandwani<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58 size-medium lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg\" data-sizes=\"(max-width: 191px) 85vw, 191px\" data-srcset=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg 191w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani.jpg 252w\" alt=\"after being a student of mass communications, radhika took a plunge into the public relations profession and media relations, working with a leading PR firm. she was a founding team member of india's top best media pr school - SCoRe\" width=\"191\" height=\"300\" data-wp-pid=\"58\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 191px; --smush-placeholder-aspect-ratio: 191\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58 size-medium\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg\" sizes=\"(max-width: 191px) 85vw, 191px\" srcset=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani-191x300.jpg 191w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/05\/Radhika-Nandwani.jpg 252w\" alt=\"after being a student of mass communications, radhika took a plunge into the public relations profession and media relations, working with a leading PR firm. she was a founding team member of india's top best media pr school - SCoRe\" width=\"191\" height=\"300\" data-wp-pid=\"58\" \/><\/noscript>Radhika is the Corporate Communications Advisor at Dell\u2019s Performance Analytics Group. She started her career in 2011, with one of the leading public relations\u00a0firms of India \u2013\u00a0<a href=\"http:\/\/india.mslgroup.com\/\">MSLGROUP<\/a>, specialising in technology brands. The campaigns executed by her while at MSL, have won several public relations\u00a0industry awards including SABRE and PR Week Asia. In her last role, she was the founding team member and the marketing communications manager at\u00a0<a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\">SCoRe<\/a>. Radhika is an English graduate and holds a Master\u2019s degree in Mass Communication. She loves reading and is passionate about gender equality, food and Bollywood. She can be reached at\u00a0<a href=\"http:\/\/twitter.com\/RadhikaNandwani\">@RadhikaNandwani<\/a>\u00a0on Twitter and here on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/radhikanandwani\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[112,6],"class_list":["post-595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-post-graduation-in-public-relations","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Relations Budget, activities on which you must spend<\/title>\n<meta name=\"description\" content=\"A public relations budget will highlight services and activities on which you must spend in order to earn media. 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