{"id":6926,"date":"2024-10-29T15:40:06","date_gmt":"2024-10-29T15:40:06","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=6926"},"modified":"2025-03-05T05:52:24","modified_gmt":"2025-03-05T05:52:24","slug":"day-1-bold-brands-ai-buzz-and-life-lessons-from-the-summit-article-3","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/day-1-bold-brands-ai-buzz-and-life-lessons-from-the-summit-article-3\/","title":{"rendered":"Day 1: Bold Brands, AI Buzz, and Life Lessons from the Summit (Article 3)"},"content":{"rendered":"\n

It\u2019s funny how PR often seems like a one-way street, all about \u201ctelling the brand story,\u201d \u201cmanaging crises,\u201d or \u201ccreating a reputation.\u201d But at #ICCOGlobalSummit, surrounded by some amazing leaders, thinkers, and creative minds, I felt a shift\u2014a reminder that PR isn\u2019t just about talking. It\u2019s about listening, adapting, and evolving.<\/p>\n\n\n\n

We kicked off post lunch with Kerem Sabuncu\u2019s Chief Strategy Officer, Ogilvy session on creativity in the creator economy. Social media isn\u2019t just a megaphone for the loudest voices; it\u2019s a canvas for anyone with a unique point of view. Kerem made an interesting observation: we’ve transitioned from simply creating aspirational content to crafting immersive experiences. And the real kicker? Today\u2019s audience doesn\u2019t just want to watch\u2014they want to play. That shift means creativity has taken on a whole new level, engaging people in ways we hadn\u2019t even considered a decade ago. Now, it\u2019s not just about capturing attention; it\u2019s about holding it.<\/p>\n\n\n\n

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