{"id":6952,"date":"2024-11-06T06:56:15","date_gmt":"2024-11-06T06:56:15","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=6952"},"modified":"2025-02-06T12:22:40","modified_gmt":"2025-02-06T12:22:40","slug":"navigating-the-future-of-communications-insights-from-day-two-of-the-icco-summit-article-4","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/navigating-the-future-of-communications-insights-from-day-two-of-the-icco-summit-article-4\/","title":{"rendered":"Future of Communications: Insights from Day Two of the ICCO Summit (Article 4)"},"content":{"rendered":"\n<p>A day prior, many of us explored Istanbul\u2019s lively nightlife. It was a reminder that some of the best learning happens outside of formal sessions. It can happen in shared moments, exchanged ideas, and new perspectives. As we regrouped with new friends and fresh perspectives from the evening before, there was a sense of excitement. There was a renewed energy among us. Today\u2019s sessions were set to tackle big topics. The topics that shape our industry, like climate change communication and the future of communications and future of digital trust. With memories from last night, we were ready to dive back in and continue building the future of PR together.<\/p>\n\n\n\n<p>Johna Burke, our lovely and warm host, lit up the room with her presence as always. Her enthusiasm set a positive tone for what was to come, creating an inviting environment for collaboration and conversation.<\/p>\n\n\n\n<p>The morning of Day 2 of ICCO Summit kicked off with greetings from Massimo Moriconi, ICCO Summit Vice President. His remarks about the diversity in the room being a catalyst for change resonated deeply with me. It felt as if we were all part of a larger movement. It felt like we were united in our goal to advance the field.<\/p>\n\n\n\n<p><a href=\"https:\/\/scoreindia.org\/blog\/day-1-icco-learnings-continued-post-coffee-pastries-panels-and-pr-article-2\/\"><em>(Read more: Day 1: ICCO Learnings continued Post Coffee-Pastries, Panels, and PR (Article 2))<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-22.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7194 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-22.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7194\"\/><\/noscript><\/figure>\n\n\n\n<p>One of the standout moments of the Day 2 of ICCO Summit was the keynote address by Farzana Baduel, the CEO of Curzon PR. I\u2019ve always been a big fan of hers, and she did not disappoint. Her discussion on &#8220;horizon scanning&#8221;\u2014the process of identifying emerging trends, risks, and opportunities\u2014underscored the importance of anticipating challenges rather than merely reacting to them. In a world that changes at lightning speed, this proactive approach is crucial. It reminded me of how brands like Nike thrived during the pandemic. Simply by tapping into shifting consumer sentiments, reinforcing the necessity of staying ahead of the curve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-23.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7196 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-23.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7196\"\/><\/noscript><\/figure>\n\n\n\n<p>The next segment focused on the findings from the GWPR Index 2024. This was presented by Susan Hardwick and this in-depth survey highlighted the state of women in PR today. This paved way for our next panel of inspiring women leaders, including Louise Jacobson, Ariane Rolland, and Viroslava Novosylna, moderated by Maja Pawinski Sims. They discussed critical issues like returning to the office, career breaks, and the ongoing problem of harassment in our industry. The voices of these powerful women cannot be silenced. They are breaking norms and paving the way for future generations for the future of communications.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/reputationtoday.in\/reimagining-pr-icco-summit-2023-day-2\/\">(Read more: Reimagining PR: ICCO Summit 2023 (Day 2))<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-24.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7197 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-24.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7197\"\/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-25.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7198 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-25.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7198\"\/><\/noscript><\/figure>\n\n\n\n<p>Natalya Yemchenko\u2019s session gave me goosebumps. She shared how System Capital Management navigated unprecedented challenges during the war in Ukraine. Her focus on empathy and emotional intelligence in communications was particularly striking. In moments of crisis, connecting on a human level transforms adversity into opportunity. It became clear that our industry must prioritise emotional resonance. This reminded me of the struggles many brands faced during crises. This emphasised the critical role of strategic communications in reinforcing relationships and managing perceptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-26.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7199 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-26.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7199\"\/><\/noscript><\/figure>\n\n\n\n<p>After a refreshing coffee break, Tarun Nagrani&#8217;s insights on policy communications in one of the world\u2019s fastest-growing economies, India, highlighted the complex and evolving regulatory and socio-political landscape that organisations must navigate. He illustrated the challenges faced by multinational companies, emphasising the need for robust communications strategies that align with public discourse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-27.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7200 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-27.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7200\"\/><\/noscript><\/figure>\n\n\n\n<p>Then came Dr. Onur Varol\u2019s eye-opening presentation on analysing user and group behaviour during elections. This presentation focused on the prevalence of bots and misinformation in today&#8217;s world. His research into how social media influences behaviour patterns during political campaigns was apt. It was a stark reminder of the responsibility we have as communicators. The need to combat misinformation while promoting media literacy is critical in maintaining trust and integrity in our industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-28.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7201 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-28.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7201\"\/><\/noscript><\/figure>\n\n\n\n<p>The &#8220;Navigating the Information Disorder: Patterns, Actions, and Impacts&#8221; panel delved into one of the most pressing issues of our time: misinformation and the evolving landscape shaped by generative AI. Moderated by Lorenzo Brufani, Founder &amp; CEO of Competence, the discussion featured insights from ; Peter Wilson, Head of Digital Reputation at FleishmanHillard EMEA; and Emre \u0130lkan Sakl\u0131ca, Director at Teyit.org. The panel explored the complexities of misinformation. It also examined how AI is reshaping narratives and the crucial need for robust media literacy and fact-checking.<\/p>\n\n\n\n<p>&#8220;There are huge threats to human evolution and if we don&#8217;t address it, that&#8217;s when polarisation occurs leading to bad choices for us and our communities. We as communicators need to have guidelines in place and make choices in tools we use,&#8221; Christina Forsg\u00e5rd. This conversation underscored the importance of understanding and tackling information disorder. To maintain public trust and promote transparency in the digital age, this is a vital focus for communicators dedicated to fostering informed, resilient communities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-29.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7202 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-29.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7202\"\/><\/noscript><\/figure>\n\n\n\n<p>As the panel discussion on the Next Generation Global Survey unfolded, Hemant Gaule, Dean &#8211; SCoRe, shared a powerful insight: \u201cTrying to step into the mind of the next generation and changing the rules back at the end of every year, to not repeat the same learning pattern, is the key to understanding the purpose of the next gen.\u201d This thought-provoking statement came during an engaging panel led by Nitin Mantri, Oeindrila Biswas, and Iskren Lilov. They emphasised the importance of adapting our approaches to connect with the fresh ideas and values. This is what the next generation will bring to the table. As someone who mentors students at SCoRe, their insights deeply resonated with my own experiences. Underscoring the importance of staying responsive to the evolving perspectives of the next generation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-30.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7203 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-30.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7203\"\/><\/noscript><\/figure>\n\n\n\n<p>Reflecting on the day so far, I realised that while challenges exist, so too do pathways for growth. The insights shared and connections made remind me that we are all in this together. Because we all are striving to adapt to change and lead it.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-31.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7204 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;width:176px;height:auto\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2024\/11\/Untitled-design-31.svg\" alt=\"Navigating the Future of Communications: Insights from Day Two of the ICCO Summit \n(Article 4)\" class=\"wp-image-7204\" style=\"width:176px;height:auto\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Joulyn Kenny heads Student Affairs at School of COmmunications and REputation. She shares with us her learnings during her visit to ICCO Global Summit. The ICCO Summit took place in Istanbul during 8th and 9th October 2024. Further discover the innovative ideas and trends that are shaping the future of communications and reputation management!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future of Communications: Insights from day 2 of the ICCO Summit<\/title>\n<meta name=\"description\" content=\"Read though the blog of Joulyn the topic of Future of Communications: Insights from Day Two of the ICCO Summit\" \/>\n<meta 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