{"id":711,"date":"2018-02-17T13:51:10","date_gmt":"2018-02-17T13:51:10","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=711"},"modified":"2024-08-20T05:40:58","modified_gmt":"2024-08-20T05:40:58","slug":"interesting-week-indian-pr-big-four","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/interesting-week-indian-pr-big-four\/","title":{"rendered":"An interesting week in the Indian PR\u2019s Big Four"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/interesting-week-indian-pr-big-four\/#Table_of_Contents\" >Table of Contents:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/interesting-week-indian-pr-big-four\/#What_goes_in_Indian_PR_System\" >What goes in Indian PR System?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span><strong>Table of Contents:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>What comes under Indian PR&#8217;s Big Four?<\/li>\n<li>How does the client-mandate looks like in a PR firm?<\/li>\n<li>What is the meaning of client acquisition and leadership?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"What_goes_in_Indian_PR_System\"><\/span>What goes in Indian PR System?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The\u00a0week between January 29<sup>th<\/sup>\u00a0and February 5<sup>th<\/sup>\u00a0was historical and in some ways connected to the Big\u00a0Four Indian PR firms in terms of the two key things that matter to Indian PR firms\u00a0\u2013 Client Acquisition and Leadership. First, on Monday, the 29<sup>th<\/sup>\u00a0January the <a href=\"http:\/\/www.adfactorspr.com\/key-people\/madan-bahal.html\">boss man at Adfactors PR<\/a> turned 62. A low-key day and business as usual, including client meetings and preparations were afoot for the big day that was coming three days ahead. On the same day, Edelman India saw its number two in the leadership <a href=\"http:\/\/www.prmoment.in\/category\/pr-news\/senior-leadership-changes-at-edelman-vinod-moorthy-moves-from-rediff-edelman-to-edelman-as-reputation-lead\">moving out<\/a> to be the Senior Partner (read CEO) at a leading risk consulting firm that has its headquarters in the UK.<\/p>\n<p><!--more--><\/p>\n<p>The post originally appeared in <a href=\"http:\/\/reputationtoday.in\/taking-pride\/an-interesting-week-in-the-indian-prs-big-four\/\">Reputation Today<\/a><\/p>\n<p>That was more shocking news than Edelman losing the Tata mandate itself, because in the last two years Amit Narayan had endeared himself to clients and staff members alike. No one is indispensable, but I had a client telling me over coffee that the loss of Amit Narayan was a bigger loss than losing Tatas in the long term. Time will tell, if this is true.<\/p>\n<p>There now seem to be two number 2\u00a0firms as both firms are inching towards being the second 100-crore firm in the country. These are GBM and MSL. Interestingly, Amit Misra who runs MSL, had a short stint in the late 90s at Genesis. Both firms saw action with their number\u00a0two leaders.<\/p>\n<p>At GBM, the India Management Team (IMT) structure was changed and Deepshikha Dharmaraj was elevated to Chief Growth and Business Officer. She has now taken on the additional responsibilities of Talent Engagement, Learning &amp; Development, IT &amp; Administration, augmenting the Marketing and New Business Growth portfolio which she was already leading. The India Management Team (IMT) at GBM, led by Founder Prema Sagar constitutes six members, who manage the business of the firm and drive its growth strategy. An experience of 23 years of dedication, loyalty and service to the firm is rare.<\/p>\n<p>At MSL, something rare took place and it speaks highly of the great culture. Amrit\u00a0Ahuja who was heading the second brand 2020MSL moved on and\u00a0is joining Facebook today as its first Communications Director for India. Every year, there is one CEO transition but never in the last several years has a CEO joined a client. This is a rare exception and again a reward for 21 years of dedication, loyalty and service.<\/p>\n<p>While all this is going on, the Global CEO of Weber Shandwick, the world\u2019s number two firm, which may just become the first billion-dollar firm, was in India on his second visit. The first visit in five years and after the new management had taken over. I was privileged to be invited to a breakfast discussion with Andy Polansky to talk about the changing Indian media landscape.<\/p>\n<p>I put this out in a tweet as well that I may be the only Indian PR professional who has had the privilege of meeting ten global leaders in India mostly in NCR. And these are \u2013<\/p>\n<p>Harold Burson, BM in \u201906, Margery Kraus, APCO in \u201907, Richard Edelman, Edelman in \u201911, Alan Vandermolen, WE in \u201916, Aedhmer Hynes, Text 100 in \u201916, Guillaume Herbette, MSL in \u201917, Fred Cook, Golin in \u201917, Rob Flaherty, Ketchum in \u201917 and John Saunders, Fleishman in \u201917.<\/p>\n<p>Well this is for the record. Watch this space as a lot of more action will happen in the months ahead with WE Communications likely to close in on an Indian target and Adfactors likely to buy a boutique US-based firm and possibly make it to the Holmes Report Top 60 firms of the world.<\/p>\n<p><strong>\u2013 Amith Prabhu<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-533 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017-200x300.jpg\" data-sizes=\"(max-width: 200px) 85vw, 200px\" data-srcset=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017-200x300.jpg 200w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017.jpg 768w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017-683x1024.jpg 683w\" alt=\"Public Relations Trends - The article written by Amith Prabhu - Dean of School of Communications &amp; Reputation (India's top mass communications colleges) offering a post graduate course on public relations and corporate communications \" width=\"200\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-533\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017-200x300.jpg\" sizes=\"(max-width: 200px) 85vw, 200px\" srcset=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017-200x300.jpg 200w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017.jpg 768w, http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/11\/Amith-Prabhu-2017-683x1024.jpg 683w\" alt=\"Public Relations Trends - The article written by Amith Prabhu - Dean of School of Communications &amp; Reputation (India's top mass communications colleges) offering a post graduate course on public relations and corporate communications \" width=\"200\" height=\"300\" \/><\/noscript>Amith is the\u00a0Dean of the School of Communications &amp; Reputation (<a href=\"http:\/\/scoreindia.org\/\">SCoRe<\/a>)- A post graduate\u00a0<a href=\"http:\/\/scoreindia.org\/Post-Graduation-in-Public-Relations.html\">institute of Public Relations<\/a>\u00a0built by the Indian PR community. He is also the founder of the\u00a0<a href=\"http:\/\/promisefoundation.com\/\">PRomise Foundation<\/a>\u00a0which organises\u00a0<a href=\"http:\/\/praxisonline.in\/\">PRAXIS<\/a>, India\u2019s annual summit of reputation management professionals.\u00a0He can be reached at\u00a0<a href=\"https:\/\/twitter.com\/amithpr\">@amithpr<\/a>\u00a0on twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Big Four of Indian PR- An Interesting Week- PR College<\/title>\n<meta name=\"description\" content=\"Indian PR business is naturally very dynamic and fast paced. 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