{"id":7172,"date":"2025-02-05T10:05:38","date_gmt":"2025-02-05T10:05:38","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7172"},"modified":"2025-02-11T05:08:28","modified_gmt":"2025-02-11T05:08:28","slug":"the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/","title":{"rendered":"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs"},"content":{"rendered":"\n<p>Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Are Start-ups and NGOs Contributing to the Growth of Purpose-Driven PR in India?<\/li>\n\n\n\n<li>What Unique Challenges and Opportunities Do PR Professionals Face in These Sectors?<\/li>\n\n\n\n<li>How Does Purpose-Driven PR Differ from Traditional PR Approaches?<\/li>\n\n\n\n<li>What Strategies Are Effective in Communicating the Missions and Values of Start-ups and NGOs?<\/li>\n\n\n\n<li>How Can PR Firms Measure the Success of Purpose-Driven Campaigns?<\/li>\n\n\n\n<li>What is the Future of Purpose-Driven PR in India?<\/li>\n\n\n\n<li>Why SCoRe Has the Best Mentors in PR<\/li>\n<\/ul>\n\n\n\n<p>Public Relations (PR) in India is evolving at an unprecedented pace, and a major force driving this change is the growing influence of <strong>purpose-driven PR<\/strong>. Unlike traditional PR, which focuses primarily on brand visibility and media relations, purpose-driven PR is about <strong>building meaningful connections, advocating social change, and ensuring long-term impact<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#How_Is_Purpose-Driven_PR_Engaging_Start-ups_and_NGOs\" >How Is Purpose-Driven PR Engaging Start-ups and NGOs?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#How_Are_Start-ups_and_NGOs_Contributing_to_the_Growth_of_Purpose-Driven_PR_in_India\" >How Are Start-ups and NGOs Contributing to the Growth of Purpose-Driven PR in India?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#1_Start-ups_Are_Prioritizing_Mission-Driven_Branding\" >1. Start-ups Are Prioritizing Mission-Driven Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#2_NGOs_Are_Driving_Authenticity_and_Trust\" >2. NGOs Are Driving Authenticity and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#3_Social_Impact_is_Now_a_Business_Imperative\" >3. Social Impact is Now a Business Imperative<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#What_Unique_Challenges_and_Opportunities_Do_PR_Professionals_Face_in_These_Sectors\" >What Unique Challenges and Opportunities Do PR Professionals Face in These Sectors?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#1_Challenges\" >1. Challenges:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#2_Opportunities\" >2. Opportunities:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#How_Does_Purpose-Driven_PR_Differ_from_Traditional_PR_Approaches\" >How Does Purpose-Driven PR Differ from Traditional PR Approaches?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#1_Shift_from_Media_Quantity_to_Business_Impact\" >1. Shift from Media Quantity to Business Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#2_The_Rise_of_Integrated_Multi-Channel_Strategies\" >2. The Rise of Integrated &amp; Multi-Channel Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#3_Authenticity_and_Transparency_Over_Promotion\" >3. Authenticity and Transparency Over Promotion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#What_Strategies_Are_Effective_in_Communicating_the_Missions_and_Values_of_Start-ups_and_NGOs\" >What Strategies Are Effective in Communicating the Missions and Values of Start-ups and NGOs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#1_Storytelling_with_Data_Real-World_Impact\" >1. Storytelling with Data &amp; Real-World Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#2_Hyperlocal_Regional_PR\" >2. Hyperlocal &amp; Regional PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#3_Building_Thought_Leadership\" >3. Building Thought Leadership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#4_Community-Driven_Engagement\" >4. Community-Driven Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#How_Can_PR_Firms_Measure_the_Success_of_Purpose-Driven_Campaigns\" >How Can PR Firms Measure the Success of Purpose-Driven Campaigns?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#1_Measuring_Social_Business_Outcomes\" >1. Measuring Social &amp; Business Outcomes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#2_AI-Powered_PR_Analytics\" >2. AI-Powered PR Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#3_Media_Quality_Over_Quantity\" >3. Media Quality Over Quantity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#What_is_the_Future_of_Purpose-Driven_PR_in_India\" >What is the Future of Purpose-Driven PR in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#Why_SCoRe_Has_the_Best_Mentors_in_PR\" >Why SCoRe Has the Best Mentors in PR?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#1_PRCAI_Membership_Ensures_Top-Tier_Industry_Exposure\" >1. PRCAI Membership Ensures Top-Tier Industry Exposure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#2_Learn_from_Indias_Most_Respected_PR_Leaders\" >2. Learn from India\u2019s Most Respected PR Leaders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#3_Practical_Industry-Relevant_Training\" >3. Practical, Industry-Relevant Training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#4_Bridging_the_Gap_Between_Academia_and_Industry\" >4. Bridging the Gap Between Academia and Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#5_SCoRe_Alumni_Success_Stories\" >5. SCoRe Alumni Success Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#The_Best_Mentors_for_the_Best_PR_Careers\" >The Best Mentors for the Best PR Careers<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Is_Purpose-Driven_PR_Engaging_Start-ups_and_NGOs\"><\/span><strong>How Is Purpose-Driven PR Engaging Start-ups and NGOs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>One of the key contributors to this shift is the <strong>rise of start-ups and NGOs<\/strong>, both of which thrive on authenticity, storytelling, and a strong sense of purpose. These organizations are not just looking for media coverage but aim to drive <strong>real conversations<\/strong> and build a <strong>loyal community<\/strong>.<\/p>\n\n\n\n<p>According to the <strong>SPRINT 2024-25 study by PRCAI<\/strong>, start-ups now contribute <strong>22%<\/strong> of PR revenue in India, while NGOs and social impact organizations account for <strong>11%<\/strong>. This clearly indicates that businesses and social enterprises are prioritizing communication strategies that align with their <strong>mission, vision, and core values<\/strong>.<\/p>\n\n\n\n<p><em>(Also read:<a href=\"https:\/\/reputationtoday.in\/from-brands-to-stands-the-power-of-purpose-driven-corporate-communication\/\"> From \u2018Brands To Stands\u2019: The Power of Purpose-Driven Corporate Communication<\/a>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Are_Start-ups_and_NGOs_Contributing_to_the_Growth_of_Purpose-Driven_PR_in_India\"><\/span>How Are Start-ups and NGOs Contributing to the Growth of Purpose-Driven PR in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start-ups_Are_Prioritizing_Mission-Driven_Branding\"><\/span>1. <strong>Start-ups Are Prioritizing Mission-Driven Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike large corporations, start-ups do not have decades of legacy branding. Instead, they build their reputation from scratch, which makes <strong>PR a crucial tool<\/strong> in their journey.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many Indian start-ups, particularly in <strong>fintech, edtech, and healthtech<\/strong>, focus on addressing <strong>real-life challenges<\/strong>\u2014from financial inclusion to affordable healthcare.<\/li>\n\n\n\n<li><strong>Example:<\/strong> Companies like <strong>Zerodha<\/strong> and <strong>CRED<\/strong> have positioned themselves as <strong>responsible financial brands<\/strong> through purpose-led storytelling.<\/li>\n\n\n\n<li>Start-ups also leverage <strong>regional PR and hyperlocal engagement<\/strong>, recognizing that <strong>local storytelling is more impactful<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_NGOs_Are_Driving_Authenticity_and_Trust\"><\/span>2. <strong>NGOs Are Driving Authenticity and Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For NGOs, PR is <strong>not just about visibility\u2014it\u2019s about impact<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They use PR strategies to <strong>highlight pressing issues, mobilize resources, and build trust with stakeholders<\/strong>.<\/li>\n\n\n\n<li><strong>Example:<\/strong> The <strong>Smile Foundation<\/strong> effectively uses PR to communicate the impact of its education and healthcare programs, helping it secure funding and partnerships.<\/li>\n\n\n\n<li>The rise of <strong>regional PR<\/strong>, as noted in the PRCAI study, allows NGOs to connect with <strong>grassroots communities<\/strong>, ensuring their message reaches the right audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Social_Impact_is_Now_a_Business_Imperative\"><\/span>3. <strong>Social Impact is Now a Business Imperative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Corporates are increasingly looking at <strong>ESG (Environmental, Social, and Governance) communication<\/strong> as an integral part of their PR strategies. Start-ups and NGOs play a key role in shaping this shift by <strong>showcasing how social responsibility leads to tangible results<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As per the SPRINT report, <strong>55% of corporate communicators believe that purpose-driven PR is now a priority<\/strong>.<\/li>\n\n\n\n<li>However, <strong>45%<\/strong> of respondents also highlighted the risk of <strong>greenwashing<\/strong>\u2014which means PR efforts must be <strong>authentic, backed by action, and measurable<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Unique_Challenges_and_Opportunities_Do_PR_Professionals_Face_in_These_Sectors\"><\/span>What Unique Challenges and Opportunities Do PR Professionals Face in These Sectors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Challenges\"><\/span>1. <strong>Challenges:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limited Budgets:<\/strong> Start-ups and NGOs operate on tight budgets, therefore, making it difficult to invest in large-scale PR campaigns.<\/li>\n\n\n\n<li><strong>Need for Continuous Storytelling:<\/strong> Furthermore, these organisations must constantly create compelling narratives to maintain engagement.<\/li>\n\n\n\n<li><strong>Skepticism Around Authenticity:<\/strong> With growing concerns about <strong>greenwashing<\/strong> and <strong>performative activism<\/strong>, as a result, PR professionals must <strong>ensure transparency<\/strong> and <strong>build credibility<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Opportunities\"><\/span>2. <strong>Opportunities:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regional PR &amp; Hyperlocal Storytelling:<\/strong> <strong>73% of PR professionals<\/strong> believe hyperlocal storytelling is crucial for engagement.<\/li>\n\n\n\n<li><strong>Influencer &amp; Community Marketing:<\/strong> Influencer partnerships are rising, but as the SPRINT study notes, <strong>brands must ensure accountability<\/strong> in influencer campaigns.<\/li>\n\n\n\n<li><strong>AI &amp; Big Data for PR Measurement:<\/strong> <strong>82% of respondents<\/strong> agree that AI will enhance PR research and strategy. This allows purpose-driven PR to be <strong>more data-backed and outcome-focused<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><em>(Also read:<a href=\"https:\/\/scoreindia.org\/blog\/communications-for-startups\/\"> Communications for Startups<\/a>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Purpose-Driven_PR_Differ_from_Traditional_PR_Approaches\"><\/span>How Does Purpose-Driven PR Differ from Traditional PR Approaches?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Shift_from_Media_Quantity_to_Business_Impact\"><\/span>1. <strong>Shift from Media Quantity to Business Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Traditional PR focuses on media coverage, press releases, and brand promotions, as a result, Purpose-driven PR is <strong>outcome-oriented<\/strong>.,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to the PRCAI study, <strong>90% of corporate communicators prioritize business impact over media mentions<\/strong>.<\/li>\n\n\n\n<li>This means PR must now align with <strong>key business metrics<\/strong>, such as customer trust, employee engagement, and community impact.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_Rise_of_Integrated_Multi-Channel_Strategies\"><\/span>2. <strong>The Rise of Integrated &amp; Multi-Channel Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Purpose-driven PR doesn\u2019t rely on a single medium. Instead, it leverages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Owned media<\/strong> (blogs, social media, newsletters)<\/li>\n\n\n\n<li><strong>Earned media<\/strong> (news coverage, guest articles)<\/li>\n\n\n\n<li><strong>Influencer marketing<\/strong> (credible voices that align with brand values)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Authenticity_and_Transparency_Over_Promotion\"><\/span>3. <strong>Authenticity and Transparency Over Promotion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today\u2019s audiences, especially <strong>Gen Z<\/strong>, demand <strong>real impact stories<\/strong> over corporate jargon.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> PR campaigns focusing on <strong>Diversity, Equity, and Inclusion (DEI)<\/strong> and <strong>climate action<\/strong> must be backed by <strong>real initiatives<\/strong>, not just press releases.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Strategies_Are_Effective_in_Communicating_the_Missions_and_Values_of_Start-ups_and_NGOs\"><\/span>What Strategies Are Effective in Communicating the Missions and Values of Start-ups and NGOs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Storytelling_with_Data_Real-World_Impact\"><\/span>1. <strong>Storytelling with Data &amp; Real-World Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use real stories from <strong>employees, customers, and beneficiaries<\/strong>.<\/li>\n\n\n\n<li>Support narratives with <strong>data-driven impact reports<\/strong> to build credibility.<\/li>\n\n\n\n<li>Example: <strong>Goonj<\/strong>, an NGO working on rural development, uses powerful storytelling combined with <strong>real data on impact metrics<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Hyperlocal_Regional_PR\"><\/span>2. <strong>Hyperlocal &amp; Regional PR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>88% of PR professionals<\/strong> emphasize the importance of <strong>cultural sensitivities<\/strong> in regional storytelling.<\/li>\n\n\n\n<li>NGOs and start-ups must invest in <strong>regional language content<\/strong> and <strong>local influencer partnerships<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Building_Thought_Leadership\"><\/span>3. <strong>Building Thought Leadership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start-ups and NGOs should position <strong>founders and leaders as industry voices<\/strong> through guest articles, panel discussions, and LinkedIn thought pieces.<\/li>\n\n\n\n<li>Example: <strong>Narayana Health\u2019s Dr. Devi Shetty<\/strong> has built a strong reputation through insightful commentary on healthcare accessibility in India.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Community-Driven_Engagement\"><\/span>4. <strong>Community-Driven Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer marketing must evolve<\/strong> from just follower count to <strong>real impact collaborations<\/strong>.<\/li>\n\n\n\n<li><strong>53% of PR professionals<\/strong>, furthermore, prefer working with <strong>Key Opinion Leaders (KOLs) over mainstream influencers<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_PR_Firms_Measure_the_Success_of_Purpose-Driven_Campaigns\"><\/span>How Can PR Firms Measure the Success of Purpose-Driven Campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unlike traditional PR, where media mentions are the primary success metric, purpose-driven PR focuses on <strong>business and social impact<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Measuring_Social_Business_Outcomes\"><\/span>1. <strong>Measuring Social &amp; Business Outcomes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Trust Scores<\/strong>: Surveys on how stakeholders perceive the brand.<\/li>\n\n\n\n<li><strong>Employee &amp; Customer Advocacy<\/strong>: Increase in referrals, testimonials, and social media engagement.<\/li>\n\n\n\n<li><strong>Conversion Metrics<\/strong>: Donations (for NGOs), sign-ups, app downloads, or lead generation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_AI-Powered_PR_Analytics\"><\/span>2. <strong>AI-Powered PR Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>82% of PR professionals<\/strong> further believe AI can help in <strong>measuring sentiment analysis<\/strong> and <strong>tracking audience engagement<\/strong>.<\/li>\n\n\n\n<li>Tools like <strong>Google Analytics, Meltwater, and Brandwatch<\/strong> can offer real-time campaign insights.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Media_Quality_Over_Quantity\"><\/span>3. <strong>Media Quality Over Quantity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As the SPRINT study highlights, companies are moving towards <strong>earned media with high credibility<\/strong> rather than mass coverage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Future_of_Purpose-Driven_PR_in_India\"><\/span>What is the Future of Purpose-Driven PR in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As India\u2019s PR landscape continues to <strong>expand and evolve<\/strong>, therefore, purpose-driven communication will play an even greater role in shaping <strong>business reputations, consumer trust, and social impact<\/strong>.<\/p>\n\n\n\n<p>The key takeaway? <strong>PR is no longer just about storytelling\u2014it\u2019s about driving real change.<\/strong><\/p>\n\n\n\n<p>Start-ups and NGOs are leading this transformation, and for PR professionals, therefore, the challenge is to <strong>blend strategic storytelling with measurable outcomes<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SCoRe_Has_the_Best_Mentors_in_PR\"><\/span>Why SCoRe Has the Best Mentors in PR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re looking to build a career in <strong>public relations<\/strong>, the right mentorship can make all the difference. That\u2019s where <strong>SCoRe (School of Communication &amp; Reputation)<\/strong> stands out as India\u2019s premier institute for PR education. One of its greatest strengths is the <strong>quality of mentors<\/strong>, who are not only industry experts but also <strong>active members of PRCAI (Public Relations Consultants Association of India)<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_PRCAI_Membership_Ensures_Top-Tier_Industry_Exposure\"><\/span>1. <strong>PRCAI Membership Ensures Top-Tier Industry Exposure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PRCAI is <strong>India\u2019s leading PR body<\/strong>, representing top PR consultancies and professionals across the country. Although it sets industry standards, it drives thought leadership, and fosters collaboration between agencies, brands, and communication experts.<\/p>\n\n\n\n<p>SCoRe\u2019s mentors are actively involved in PRCAI initiatives, which further means that students receive <strong>first-hand industry insights<\/strong>, <strong>access to top networks<\/strong>, and <strong>exposure to real-world PR challenges<\/strong>. This direct connection with PRCAI further gives SCoRe students an edge, as they learn from <strong>mentors shaping the industry\u2019s future<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Learn_from_Indias_Most_Respected_PR_Leaders\"><\/span>2. <strong>Learn from India\u2019s Most Respected PR Leaders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The mentors at SCoRe are not just <strong>teachers<\/strong> because they are <strong>seasoned PR professionals<\/strong>, <strong>founders of top consultancies<\/strong>, and <strong>corporate communication heads<\/strong> who have worked with <strong>India\u2019s biggest brands and global agencies<\/strong>.<\/p>\n\n\n\n<p>Some key qualities that make SCoRe\u2019s mentors stand out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decades of Hands-on Industry Experience<\/strong>: They have led successful PR campaigns, managed reputations during crises, and built iconic brands.<\/li>\n\n\n\n<li><strong>PR Thought Leadership<\/strong>: Furthermore, many of them write for industry publications, speak at global PR forums, and actively shape <strong>PR trends and best practices<\/strong>.<\/li>\n\n\n\n<li><strong>Strong Corporate and Media Connections<\/strong>: SCoRe students gain access to a <strong>powerful network of PR professionals, journalists, and industry influencers<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Practical_Industry-Relevant_Training\"><\/span>3. <strong>Practical, Industry-Relevant Training<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike traditional classroom-based education, SCoRe follows a <strong>hands-on, mentorship-driven learning model<\/strong>. This means students don\u2019t just learn <strong>theory<\/strong>, although they work on <strong>real PR campaigns, crisis simulations, media strategies, and digital PR execution<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Live Industry Projects<\/strong>: Although students get the opportunity to work with PR firms, start-ups, and NGOs, applying their learning to <strong>real communication challenges<\/strong>.<\/li>\n\n\n\n<li><strong>Internships with Top PR Firms<\/strong>: Thanks to the PRCAI network, SCoRe students secure internships with <strong>leading PR consultancies<\/strong>, therefore, setting them up for successful careers.<\/li>\n\n\n\n<li><strong>One-on-One Mentorship<\/strong>: Every student gets personalised guidance from <strong>mentors, furthermore, who have built careers in PR and understand what it takes to succeed<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Bridging_the_Gap_Between_Academia_and_Industry\"><\/span>4. <strong>Bridging the Gap Between Academia and Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest advantages of having <strong>PRCAI-affiliated mentors<\/strong> is that SCoRe <strong>bridges the gap between PR education and industry expectations<\/strong>. Because of <strong>PR budgets increasing<\/strong>, firms are actively looking for <strong>skilled professionals who understand modern PR strategies<\/strong>.<\/p>\n\n\n\n<p>As per the <strong>SPRINT 2024-25 study<\/strong>, the <strong>PR industry in India is growing at 11% annually<\/strong>, and <strong>specialization in PR is becoming a key differentiator<\/strong>. Moreover with PRCAI mentors guiding them, SCoRe students develop <strong>the strategic thinking, media relations, and digital PR expertise<\/strong> that top consultancies demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_SCoRe_Alumni_Success_Stories\"><\/span>5. <strong>SCoRe Alumni Success Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many SCoRe alumni have gone on to work with India\u2019s <strong>biggest PR firms<\/strong> like Adfactors PR, Edelman, MSL, and Weber Shandwick. As a result, this success is a testament to the <strong>quality of mentorship and industry exposure<\/strong> that SCoRe provides.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Best_Mentors_for_the_Best_PR_Careers\"><\/span><strong>The Best Mentors for the Best PR Careers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although choosing the right PR school isn\u2019t just about academics, it\u2019s about <strong>who teaches you, who mentors you, and who connects you to the industry<\/strong>.<\/p>\n\n\n\n<p>With <strong>PRCAI-affiliated mentors, real-world learning, and access to India\u2019s top PR networks<\/strong>, and as a result, SCoRe is the ultimate launchpad for anyone looking to <strong>build a purpose-driven PR career<\/strong>.<\/p>\n\n\n\n<p>Want to learn from the best and work with <strong>top PR firms in India<\/strong>? SCoRe is where your journey begins. Visit us today <a href=\"https:\/\/www.scoreindia.org\/ \">https:\/\/www.scoreindia.org\/<\/a> or give a call at +91 98115 72673 to know about the course in Public Relations.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs<\/title>\n<meta name=\"description\" content=\"Read how communication strategy is necessary for The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\" \/>\n<meta property=\"og:description\" content=\"Read how communication strategy is necessary for The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T10:05:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T05:08:28+00:00\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/\",\"name\":\"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/02\/feature-image-41.svg\",\"datePublished\":\"2025-02-05T10:05:38+00:00\",\"dateModified\":\"2025-02-11T05:08:28+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Read how communication strategy is necessary for The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/02\/feature-image-41.svg\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/02\/feature-image-41.svg\",\"width\":600,\"height\":250,\"caption\":\"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoreindia.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\",\"name\":\"SCoRe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"caption\":\"SCoRe\"},\"url\":\"https:\/\/scoreindia.org\/blog\/author\/twisha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs","description":"Read how communication strategy is necessary for The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/","og_locale":"en_GB","og_type":"article","og_title":"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs","og_description":"Read how communication strategy is necessary for The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs","og_url":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/","og_site_name":"Public Relations Courses","article_published_time":"2025-02-05T10:05:38+00:00","article_modified_time":"2025-02-11T05:08:28+00:00","author":"SCoRe","twitter_card":"summary_large_image","twitter_creator":"@scoreind","twitter_site":"@scoreind","twitter_misc":{"Written by":"SCoRe","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/","url":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/","name":"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs","isPartOf":{"@id":"https:\/\/scoreindia.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#primaryimage"},"image":{"@id":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#primaryimage"},"thumbnailUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/02\/feature-image-41.svg","datePublished":"2025-02-05T10:05:38+00:00","dateModified":"2025-02-11T05:08:28+00:00","author":{"@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370"},"description":"Read how communication strategy is necessary for The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs","breadcrumb":{"@id":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#primaryimage","url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/02\/feature-image-41.svg","contentUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/02\/feature-image-41.svg","width":600,"height":250,"caption":"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs"},{"@type":"BreadcrumbList","@id":"https:\/\/scoreindia.org\/blog\/the-rise-of-purpose-driven-pr-engaging-start-ups-and-ngos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scoreindia.org\/blog\/"},{"@type":"ListItem","position":2,"name":"The Rise of Purpose-Driven PR: Engaging Start-ups and NGOs"}]},{"@type":"WebSite","@id":"https:\/\/scoreindia.org\/blog\/#website","url":"https:\/\/scoreindia.org\/blog\/","name":"Public Relations Courses","description":"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoreindia.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370","name":"SCoRe","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","caption":"SCoRe"},"url":"https:\/\/scoreindia.org\/blog\/author\/twisha\/"}]}},"_links":{"self":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/7172"}],"collection":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/comments?post=7172"}],"version-history":[{"count":4,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/7172\/revisions"}],"predecessor-version":[{"id":7220,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/7172\/revisions\/7220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media\/7173"}],"wp:attachment":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media?parent=7172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/categories?post=7172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/tags?post=7172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}