{"id":7260,"date":"2025-02-20T12:09:09","date_gmt":"2025-02-20T12:09:09","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7260"},"modified":"2025-02-20T12:09:11","modified_gmt":"2025-02-20T12:09:11","slug":"is-hostile-activism-becoming-a-mainstream-tool-for-change","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/","title":{"rendered":"Is Hostile Activism Becoming a Mainstream Tool for Change?"},"content":{"rendered":"\n<p>Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Do 40% of People Now Approve of Hostile Activism?<\/li>\n\n\n\n<li>How Has Social Media Contributed to the Normalization of Aggressive Activism?<\/li>\n\n\n\n<li>Are Younger Generations More Likely to Support Disruptive Activism?<\/li>\n\n\n\n<li>What Are the Ethical and Legal Implications of Using Violence or Disinformation for Social Change?<\/li>\n\n\n\n<li>Can Trust Be Rebuilt to Reduce the Need for Extreme Activism?<\/li>\n\n\n\n<li>A Future Shaped by Trust or Hostility?<\/li>\n\n\n\n<li>How the Edelman Trust Barometer Helps PR Aspirants, Trainees, and Executives<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#Hostile_Activism_is_Becoming_a_Mainstream_Tool_for_Change\" >Hostile Activism is Becoming a Mainstream Tool for Change<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#Why_Do_40_of_People_Now_Approve_of_Hostile_Activism\" >Why Do 40% of People Now Approve of Hostile Activism?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#1_Growing_Distrust_in_Institutions\" >1. Growing Distrust in Institutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#2_The_%E2%80%98Grievance_Crisis\" >2. The \u2018Grievance\u2019 Crisis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#3_Social_and_Economic_Inequality\" >3. Social and Economic Inequality<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#How_Has_Social_Media_Contributed_to_the_Normalization_of_Aggressive_Activism\" >How Has Social Media Contributed to the Normalization of Aggressive Activism?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#1_Virality_Rewards_Extreme_Actions\" >1. Virality Rewards Extreme Actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#2_Echo_Chambers_and_Polarization\" >2. Echo Chambers and Polarization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#3_Digital_Anonymity_Encourages_Aggression\" >3. Digital Anonymity Encourages Aggression<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#Are_Younger_Generations_More_Likely_to_Support_Disruptive_Activism\" >Are Younger Generations More Likely to Support Disruptive Activism?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#Why_Are_Young_People_More_Radicalized\" >Why Are Young People More Radicalized?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#Does_This_Mean_Future_Activism_Will_Be_More_Aggressive\" >Does This Mean Future Activism Will Be More Aggressive?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#What_Are_the_Ethical_and_Legal_Implications_of_Using_Violence_or_Disinformation_for_Social_Change\" >What Are the Ethical and Legal Implications of Using Violence or Disinformation for Social Change?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#1_Violence_Undermines_the_Legitimacy_of_Movements\" >1. Violence Undermines the Legitimacy of Movements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#2_Disinformation_Corrupts_Public_Discourse\" >2. Disinformation Corrupts Public Discourse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#3_Legal_Consequences\" >3. Legal Consequences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#Can_Trust_Be_Rebuilt_to_Reduce_the_Need_for_Extreme_Activism\" >Can Trust Be Rebuilt to Reduce the Need for Extreme Activism?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#1_Governments_Must_Show_Accountability\" >1. Governments Must Show Accountability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#2_Businesses_Must_Prioritize_Social_Responsibility\" >2. Businesses Must Prioritize Social Responsibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#3_Media_Must_Fight_Misinformation\" >3. Media Must Fight Misinformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#4_Activists_Must_Balance_Passion_with_Responsibility\" >4. Activists Must Balance Passion with Responsibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#A_Future_Shaped_by_Trust_or_Hostility\" >A Future Shaped by Trust or Hostility?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#How_the_Edelman_Trust_Barometer_Helps_PR_Aspirants_Trainees_and_Executives\" >How the Edelman Trust Barometer Helps PR Aspirants, Trainees, and Executives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#1_Understanding_Public_Sentiment_and_Crisis_Management\" >1. Understanding Public Sentiment and Crisis Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#2_Crafting_Effective_Communication_Strategies\" >2. Crafting Effective Communication Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#3_Corporate_Reputation_Management\" >3. Corporate Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#4_Strengthening_Employer_Branding\" >4. Strengthening Employer Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/scoreindia.org\/blog\/is-hostile-activism-becoming-a-mainstream-tool-for-change\/#5_Media_Relations_and_Thought_Leadership\" >5. Media Relations and Thought Leadership<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hostile_Activism_is_Becoming_a_Mainstream_Tool_for_Change\"><\/span>Hostile Activism is Becoming a Mainstream Tool for Change<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Activism has always been a powerful force in shaping societies, from peaceful marches to disruptive protests. However, the landscape is shifting\u2014aggressive, even hostile activism is gaining public approval. As a result, a striking <strong>40% of people worldwide now support hostile activism<\/strong> as a means to drive change\u200b.<\/p>\n\n\n\n<p>What\u2019s fueling this shift? Is social media playing a role in normalizing extreme protests? And how does generational divide impact attitudes toward disruptive activism? Let\u2019s explore these pressing questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_40_of_People_Now_Approve_of_Hostile_Activism\"><\/span><strong>Why Do 40% of People Now Approve of Hostile Activism?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Recent data from the <strong>2025 Edelman Trust Barometer<\/strong> reveals a sharp rise in support for hostile activism. Because of the term \u201chostile activism\u201d it refers to aggressive protest tactics, including <strong>online attacks (27%), spreading disinformation (25%), violence (23%), and property damage (23%)<\/strong>\u200b.<\/p>\n\n\n\n<p>As a result, this is a significant shift from traditional peaceful activism. But the question is, <strong>why are people becoming more accepting of aggressive protest methods?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Growing_Distrust_in_Institutions\"><\/span><strong>1. Growing Distrust in Institutions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A major driver of this trend is widespread distrust. Because the Edelman report shows that trust in governments, media, and even NGOs has <strong>declined sharply over the past few years<\/strong>\u200b. When people believe that institutions are failing them, <strong>they are more likely to support extreme measures to make their voices heard<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_%E2%80%98Grievance_Crisis\"><\/span><strong>2. The \u2018Grievance\u2019 Crisis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The study introduces the concept of a <strong>&#8220;crisis of grievance\u201d<\/strong>\u2014a growing sentiment that governments and businesses <strong>only serve the wealthy and powerful<\/strong>. Over <strong>61% of people globally hold grievances against these institutions<\/strong>, believing they are designed to benefit elites at the cost of ordinary citizens\u200b.<\/p>\n\n\n\n<p>Such deep frustration is leading many to believe that <strong>hostile activism is the only way to demand justice<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Social_and_Economic_Inequality\"><\/span><strong>3. Social and Economic Inequality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Economic disparity is another major factor. Although the trust gap between <strong>high-income and low-income groups<\/strong> has widened in most countries. Lower-income communities\u2014who feel excluded from economic and social opportunities\u2014are <strong>more likely to support aggressive protest methods<\/strong>\u200b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Has_Social_Media_Contributed_to_the_Normalization_of_Aggressive_Activism\"><\/span><strong>How Has Social Media Contributed to the Normalization of Aggressive Activism?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media has revolutionized activism, giving ordinary people a platform to voice their concerns. But it has also <strong>amplified radical views and normalized aggressive protest tactics<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Virality_Rewards_Extreme_Actions\"><\/span><strong>1. Virality Rewards Extreme Actions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Platforms like X (formerly Twitter), Instagram, and TikTok reward <strong>sensational content<\/strong>. Peaceful protests rarely go viral, but <strong>disruptive, emotionally charged actions<\/strong> do. When protests escalate into <strong>property destruction or confrontations with police<\/strong>, they attract <strong>millions of views and shares<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Echo_Chambers_and_Polarization\"><\/span><strong>2. Echo Chambers and Polarization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media algorithms create <strong>echo chambers<\/strong>\u2014where users only see content that aligns with their views. This intensifies <strong>radicalization<\/strong>, as users are constantly exposed to content that <strong>justifies and even glorifies extreme activism<\/strong>.<\/p>\n\n\n\n<p>A key finding from the Edelman report is that <strong>grievance-driven individuals are 2X more likely to have a &#8220;zero-sum mindset&#8221;<\/strong>\u2014the belief that any gain by their opponents is a direct loss for them\u200b. Social media amplifies this us-versus-them mentality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Digital_Anonymity_Encourages_Aggression\"><\/span><strong>3. Digital Anonymity Encourages Aggression<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online activism is often more <strong>hostile<\/strong> than real-world protests. <strong>Troll armies, cancel culture, and doxxing (leaking personal information)<\/strong> have become common protest tactics. The Edelman report found that <strong>over 27% of people approve of online attacks<\/strong> as a form of activism\u200b.<\/p>\n\n\n\n<p>With <strong>digital anonymity<\/strong>, people feel emboldened to engage in hostile actions without fear of real-world consequences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Younger_Generations_More_Likely_to_Support_Disruptive_Activism\"><\/span><strong>Are Younger Generations More Likely to Support Disruptive Activism?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The generational divide in attitudes toward activism is <strong>stark<\/strong>. The <strong>2025 Edelman Trust Barometer<\/strong> shows that <strong>53% of people aged 18-34 approve of hostile activism<\/strong>, compared to <strong>just 26% of those aged 55+<\/strong>\u200b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Are_Young_People_More_Radicalized\"><\/span><strong>Why Are Young People More Radicalized?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mistrust in traditional institutions<\/strong>: Young people <strong>distrust governments, media, and corporations<\/strong> more than older generations.<\/li>\n\n\n\n<li><strong>Exposure to online activism<\/strong>: Growing up in a digital age, Gen Z and Millennials have been exposed to more <strong>viral protest movements<\/strong>.<\/li>\n\n\n\n<li><strong>Economic uncertainty<\/strong>: Many young people feel <strong>economically disadvantaged<\/strong>, because it fuels frustration and makes them more receptive to extreme activism.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_This_Mean_Future_Activism_Will_Be_More_Aggressive\"><\/span><strong>Does This Mean Future Activism Will Be More Aggressive?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If current trends continue, <strong>future activism will likely become more disruptive<\/strong>. However, whether this will lead to <strong>constructive change or societal instability<\/strong> remains to be seen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Ethical_and_Legal_Implications_of_Using_Violence_or_Disinformation_for_Social_Change\"><\/span><strong>What Are the Ethical and Legal Implications of Using Violence or Disinformation for Social Change?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While <strong>many support aggressive activism, it raises serious ethical and legal concerns<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Violence_Undermines_the_Legitimacy_of_Movements\"><\/span><strong>1. Violence Undermines the Legitimacy of Movements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>History shows that nonviolent protests (like <strong>Mahatma Gandhi\u2019s independence movement<\/strong> or <strong>Martin Luther King Jr.\u2019s civil rights movement<\/strong>) have been <strong>far more effective than violent uprisings<\/strong>.<\/p>\n\n\n\n<p>When activism turns violent, <strong>public support often declines<\/strong>. Many people sympathize with the cause but <strong>not the methods<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Disinformation_Corrupts_Public_Discourse\"><\/span><strong>2. Disinformation Corrupts Public Discourse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Edelman report found that <strong>25% of people approve of spreading false information to achieve social change<\/strong>\u200b. This is <strong>dangerous<\/strong>, as misinformation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Destroys trust in legitimate movements<\/strong>.<\/li>\n\n\n\n<li><strong>Creates confusion and paranoia<\/strong>.<\/li>\n\n\n\n<li><strong>Weakens democracy<\/strong> by preventing informed decision-making.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Legal_Consequences\"><\/span><strong>3. Legal Consequences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hostile activism can have <strong>severe legal consequences<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arrests and criminal records<\/strong>.<\/li>\n\n\n\n<li><strong>Bans on protest organizations<\/strong>.<\/li>\n\n\n\n<li><strong>Increased government surveillance and censorship<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Many governments are <strong>tightening laws<\/strong> against digital harassment, vandalism, and violent protests.<\/p>\n\n\n\n<p><em>(Read more: <a href=\"https:\/\/scoreindia.org\/blog\/employees-can-be-great-leaders\/\">Employees can be great leaders<\/a>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_Trust_Be_Rebuilt_to_Reduce_the_Need_for_Extreme_Activism\"><\/span><strong>Can Trust Be Rebuilt to Reduce the Need for Extreme Activism?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Edelman report suggests that <strong>building trust in institutions is key to reducing extreme activism<\/strong>. Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Governments_Must_Show_Accountability\"><\/span><strong>1. Governments Must Show Accountability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Public trust in government is <strong>at an all-time low<\/strong>\u200b. To rebuild it, governments must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be transparent<\/strong> about policies.<\/li>\n\n\n\n<li><strong>Hold corrupt officials accountable<\/strong>.<\/li>\n\n\n\n<li><strong>Engage directly with citizens<\/strong>, rather than only responding to crises.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Businesses_Must_Prioritize_Social_Responsibility\"><\/span><strong>2. Businesses Must Prioritize Social Responsibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People trust <strong>businesses more than governments<\/strong>\u200b. This means corporations have a <strong>unique role in addressing public grievances<\/strong>. They can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create fair job opportunities<\/strong>.<\/li>\n\n\n\n<li><strong>Address social inequalities<\/strong>.<\/li>\n\n\n\n<li><strong>Support ethical, sustainable business practices<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Media_Must_Fight_Misinformation\"><\/span><strong>3. Media Must Fight Misinformation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>declining trust in media<\/strong> has fueled the spread of <strong>fake news and propaganda<\/strong>\u200b. Media organizations must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize fact-based journalism<\/strong>.<\/li>\n\n\n\n<li><strong>Avoid political biases<\/strong>.<\/li>\n\n\n\n<li><strong>Expose and counter disinformation<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Activists_Must_Balance_Passion_with_Responsibility\"><\/span><strong>4. Activists Must Balance Passion with Responsibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Activism is crucial for social progress, but <strong>violence and misinformation hurt the very causes activists fight for<\/strong>. By focusing on <strong>strategic, ethical activism<\/strong>, movements can <strong>win public support and drive real change<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Future_Shaped_by_Trust_or_Hostility\"><\/span><strong>A Future Shaped by Trust or Hostility?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hostile activism is <strong>no longer a fringe phenomenon<\/strong>\u2014it is gaining <strong>mainstream acceptance<\/strong>. But does this mean we are headed for a more <strong>chaotic<\/strong> world, or can institutions restore trust and reduce the need for extreme protest methods?<\/p>\n\n\n\n<p>One thing is clear: unless governments, businesses, and media <strong>address public grievances<\/strong>, the rise of <strong>hostile activism will continue<\/strong>. The future of activism\u2014and social stability\u2014depends on whether trust can be <strong>rebuilt<\/strong>.<\/p>\n\n\n\n<p><em>(Read more: <a href=\"https:\/\/reputationtoday.in\/leaders-will-now-have-to-be-the-new-age-marketers-to-engage-with-employees\/\">Leaders will now have to be the new-age marketers to engage with employees!<\/a>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Edelman_Trust_Barometer_Helps_PR_Aspirants_Trainees_and_Executives\"><\/span><strong>How the Edelman Trust Barometer Helps PR Aspirants, Trainees, and Executives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For Public Relations (PR) professionals\u2014whether aspirants, trainees, or seasoned executives\u2014the <strong>Edelman Trust Barometer<\/strong> is more than just a report. It\u2019s a <strong>strategic playbook<\/strong> that helps shape communication strategies, as a result, manage reputation, and navigate the complex landscape of trust in institutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understanding_Public_Sentiment_and_Crisis_Management\"><\/span><strong>1. Understanding Public Sentiment and Crisis Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PR professionals must stay ahead of public sentiment to <strong>anticipate crises before they explode<\/strong>. The Trust Barometer highlights <strong>rising distrust in governments, media, and corporations<\/strong>, signaling potential PR challenges. For instance, if trust in businesses is declining, PR teams can proactively <strong>launch transparency campaigns<\/strong>, enhance corporate storytelling, and engage in <strong>thought leadership initiatives<\/strong> to regain public confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Crafting_Effective_Communication_Strategies\"><\/span><strong>2. Crafting Effective Communication Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trust directly influences how messages are received. According to the report, younger generations <strong>consume news differently<\/strong>, and <strong>social media plays a crucial role in activism<\/strong>\u200b. This insight, further, helps PR teams tailor messaging for different demographics\u2014<strong>leveraging digital storytelling, influencer collaborations, and crisis-response strategies<\/strong> to effectively engage audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Corporate_Reputation_Management\"><\/span><strong>3. Corporate Reputation Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although, in an era where <strong>53% of young adults approve of hostile activism<\/strong>\u200b, businesses must be cautious. PR executives can therefore, use the Trust Barometer to <strong>shape ethical corporate narratives<\/strong>, ensuring that brands are seen as responsible and socially conscious. Managing misinformation, countering disinformation, and <strong>building a trustworthy brand image<\/strong> are now furthermore key PR responsibilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Strengthening_Employer_Branding\"><\/span><strong>4. Strengthening Employer Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Because trust within organisations impacts internal PR too. Therefore, with <strong>trust in employers declining<\/strong>\u200b, PR professionals can work on <strong>employee engagement programs<\/strong>, transparent leadership communications, and <strong>CSR initiatives<\/strong> to build a positive workplace reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Media_Relations_and_Thought_Leadership\"><\/span><strong>5. Media Relations and Thought Leadership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With <strong>trust in media fluctuating<\/strong>, PR professionals must <strong>position their clients as credible sources of information<\/strong>. Moreover, by aligning with trusted media outlets, PR teams can boost credibility, ensuring that brand messaging is <strong>fact-based and resonates with a skeptical audience<\/strong>\u200b.<\/p>\n\n\n\n<p>In short, the <strong>Edelman Trust Barometer is an essential tool<\/strong> for PR professionals to build, maintain, and restore trust\u2014<strong>the cornerstone of effective public relations.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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