{"id":731,"date":"2020-07-21T08:17:08","date_gmt":"2020-07-21T08:17:08","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=731"},"modified":"2022-01-14T15:30:17","modified_gmt":"2022-01-14T15:30:17","slug":"what-is-public-relations","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/what-is-public-relations\/","title":{"rendered":"Public Relations FAQs"},"content":{"rendered":"<p>If you&#8217;re here you&#8217;re probably wondering what is Public Relations.\u00a0There is a lot of information\u00a0on our site about Public Relations. Here are 5 of the most frequently asked questions:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/what-is-public-relations\/#1_What_is_Public_Relations\" >1. What is Public Relations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/what-is-public-relations\/#2_Who_can_get_into_professional_Public_Relations\" >2. Who can get into professional Public Relations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/what-is-public-relations\/#3_What_are_the_job_prospects_in_Public_Relations\" >3. What are the job prospects in Public Relations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/what-is-public-relations\/#4_What_does_work_at_a_PR_firm_entail\" >4. What does work at a PR firm entail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/what-is-public-relations\/#5_How_is_a_job_in_corporate_communications_different_from_a_job_in_a_PR_firm\" >5. How is a job in corporate communications different from a job in a PR firm?<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_What_is_Public_Relations\"><\/span><strong>1. What is Public Relations?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Public Relations is the art and science of building and managing reputation of a brand or organisation or individual through planned communication to various stakeholders that can be measured<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Who_can_get_into_professional_Public_Relations\"><\/span><strong>2. Who can get into professional Public Relations?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Any adult with loads of common sense, a flair for storytelling and a passion to excel can be in Public Relations. People in P come from various streams including medicine, law, technology, marketing, literature etc. Typically, those graduates or post-graduates who have specialised in media, mass communication opt for a career in Public Relations<\/p>\n<p>(<em>Related: <a href=\"http:\/\/scoreindia.org\/blog\/10-signs-made-public-relations\/\">10 Signs you are made for PR<\/a><\/em>)<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_What_are_the_job_prospects_in_Public_Relations\"><\/span><strong>3. What are the job prospects in Public Relations?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jobs in Public Relations are of two types \u2013 In-house in the communications or PR department of a corporate or social organisation or in a consulting firm. A PR firm is similar to a law firm but has the vibe of an advertising company. Salaries start at Rs 3 lakh per annum and every five years close to triple for best-in-class professionals. PR professionals end up as Communications Directors and CEOs at PR firms by the time they are in the 15<sup>th<\/sup> to 20<sup>th<\/sup> year in the profession.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_What_does_work_at_a_PR_firm_entail\"><\/span><strong>4. What does work at a PR firm entail?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Public Relations firms act on behalf of their clients. A client brand is called an account and four layers of professionals work. Entry level professionals are called associates or executives. Mid-level professionals are called managers or supervisors. Senior level professionals are called directors and then the hierarchy narrows into various avatars of Vice Presidents.<\/p>\n<p>A key to understanding what is public relations is that an entry level professional is expected to monitor media \u2013 mainstream and social using various tools. This also includes voraciously reading the daily newspapers for news on the client, the competition and the industry at large. The news is tracked and shared with the client. This is followed by connecting with and interacting with various stakeholders including the media. Another crucial task is creating content which could range from speeches, press releases, white papers, social media posts among others. Dealing with potential and existing crises and planning events is also part of the job.<\/p>\n<p><em>(<strong>Related<\/strong>: <a href=\"http:\/\/scoreindia.org\/blog\/indias-biggest-pr-firms-amith-prabhu\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;India\u2019s biggest PR firms&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:[null,0],&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\">India\u2019s biggest PR firms<\/span><\/a>)<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_How_is_a_job_in_corporate_communications_different_from_a_job_in_a_PR_firm\"><\/span><strong>5. How is a job in corporate communications different from a job in a PR firm?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A job in corporate communications is like that in a PR firm in some ways. However, there are areas which are generally managed in-house. These include corporate social responsibility and employee engagement. In a PR firm there is scope to work on multiple clients across diverse areas. In a corporate communications set-up one has to work for the business that the company is into. Corporate communications is a good option after having worked three to five years in a PR firm.<\/p>\n<p><em>(<strong>Related<\/strong>: <a href=\"http:\/\/scoreindia.org\/blog\/indias-top-corporate-communications-teams-reputation-today\/\">Which are India&#8217;s top Corporate Communications Teams?<\/a>)<\/em><\/p>\n<p>You may also be interested in:<\/p>\n<ol>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/study-public-relations\/\">Why you should study public relations<\/a><\/li>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/public-relations-careers\/\">Why public relations careers rock<\/a><\/li>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/public-relations-trends-watch-2018\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Public Relations Trends to Watch Out for in 2018&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:[null,0],&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\">Public Relations Trends to Watch Out for in 2018<\/span><\/a><\/li>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/best-mass-communication-colleges-in-india-public-relations\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How To Find The Best Mass Communication Colleges in India&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:[null,0],&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\">How To Find The Best Mass Communication Colleges in India<\/span><\/a><\/li>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;A Letter to Class of 2017 of PR School - SCoRe&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:[null,0],&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\">A Letter to Class of 2017 of PR School &#8211; SCoRe<\/span><\/a><\/li>\n<\/ol>\n<p><strong>\u2013 Amith Prabhu<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2226 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-200x300.jpg\" alt=\"What is Public Relations\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-50x75.jpg 50w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2226\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-200x300.jpg\" alt=\"What is Public Relations\" width=\"200\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2020\/07\/Amith-Prabhu-50x75.jpg 50w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript><\/p>\n<p>Amith is the\u00a0Dean of the School of Communications &amp; Reputation (<a href=\"http:\/\/scoreindia.org\/\">SCoRe<\/a>)- A post graduate\u00a0<a href=\"http:\/\/scoreindia.org\/Post-Graduation-in-Public-Relations.html\">institute of Public Relations<\/a>\u00a0built by the Indian PR community.<\/p>\n<p>He is also the founder of the\u00a0<a href=\"http:\/\/promisefoundation.com\/\">PRomise Foundation<\/a>\u00a0which organises\u00a0<a href=\"http:\/\/praxisonline.in\/\">PRAXIS<\/a>, India\u2019s annual summit of reputation management professionals.\u00a0He can be reached\u00a0<a href=\"https:\/\/twitter.com\/amithpr\">@amithpr<\/a>\u00a0on twitter.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Public Relations? - Public Relations FAQs by SCoRe<\/title>\n<meta name=\"description\" content=\"What is Public Relations? 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