{"id":7342,"date":"2025-03-14T04:02:32","date_gmt":"2025-03-14T04:02:32","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7342"},"modified":"2025-04-09T12:08:39","modified_gmt":"2025-04-09T12:08:39","slug":"decoding-bharat-east-insights-from-communications-leaders-on-regional-influence","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/","title":{"rendered":"Decoding Bharat East: Insights from Communications Leaders on Regional Influence"},"content":{"rendered":"\n<p>Over the past two years, <em>SCoRe Insights<\/em> has collaborated with <em><a href=\"https:\/\/fuzionpr.co.in\/\">Fuzion PR<\/a><\/em>, India&#8217;s largest regional PR firm, to decode regional influence and reputation. This journey has led to the creation of the <em>Decoding Bharat<\/em> whitepaper series, exploring the unique communication challenges and opportunities across India\u2019s four regions.<\/p>\n\n\n\n<p>This week, we launched the third whitepaper in this series\u2014<strong>Decoding Bharat East<\/strong>\u2014with a dynamic panel discussion featuring three communications leaders with deep-rooted connections to Eastern India. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1.webp\" alt=\"\" class=\"wp-image-7380 lazyload\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1.webp 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-300x117.webp 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-768x299.webp 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-260x101.webp 260w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-50x19.webp 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-150x58.webp 150w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/399;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1.webp\" alt=\"\" class=\"wp-image-7380\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1.webp 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-300x117.webp 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-768x299.webp 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-260x101.webp 260w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-50x19.webp 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-092302-1024x399-1-150x58.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>With decades of experience in global brand communications, the panelists shared compelling insights on tailoring messaging, navigating media landscapes, and building brand trust in the East.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#How_Can_Brands_Tailor_Their_Messaging_for_Eastern_India\" >How Can Brands Tailor Their Messaging for Eastern India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#Why_Does_Nostalgia_and_Cultural_Identity_Matter_in_Eastern_Media\" >Why Does Nostalgia and Cultural Identity Matter in Eastern Media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#How_Can_Brands_Ensure_Linguistic_and_Cultural_Sensitivity\" >How Can Brands Ensure Linguistic and Cultural Sensitivity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#How_Should_PR_and_Marketing_Strategies_Evolve_in_the_Digital_Era\" >How Should PR and Marketing Strategies Evolve in the Digital Era?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#How_Can_Brands_Align_Their_Campaigns_with_Business_Goals\" >How Can Brands Align Their Campaigns with Business Goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#Why_Is_a_Consistent_Brand_Identity_Crucial_Across_Regions\" >Why Is a Consistent Brand Identity Crucial Across Regions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/decoding-bharat-east-insights-from-communications-leaders-on-regional-influence\/#Looking_Ahead_Whats_Next_for_Regional_PR\" >Looking Ahead: What\u2019s Next for Regional PR?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_Brands_Tailor_Their_Messaging_for_Eastern_India\"><\/span><strong>How Can Brands Tailor Their Messaging for Eastern India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Eastern India is a region rich in heritage, emotional depth, and consumer maturity. The panelists emphasized that brands must respect these nuances when crafting their messaging.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;People have feelings for brands, especially in West Bengal. The messaging has to be very carefully drafted. Customers are matured in the East.&#8221;<\/em> \u2014 <strong>Bhaskar Majumdar (<a href=\"https:\/\/x.com\/Probasibangali\">@Probasibangali<\/a>)<\/strong><\/p>\n\n\n\n<p>One of the key takeaways was that Eastern audiences are not easily swayed by flashy advertising. Instead, they respond to <strong>trust, authenticity, and cultural relevance<\/strong>. The panel highlighted how businesses often make the mistake of treating India\u2019s East as a monolithic entity.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;There are many Easts, not just one. The way content is consumed also changes as we travel eastward. These are not commercialized markets. Content here speaks to all ages.&#8221;<\/em> \u2014 <strong>Shreela Roy (<a href=\"http:\/\/@sredits\">@sredits<\/a>)<\/strong><\/p>\n\n\n\n<p>To effectively engage audiences in West Bengal, Bihar, Assam, and Odisha, brands must invest in understanding <strong>local behaviors, language preferences, and cultural symbols<\/strong> that shape consumer sentiment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/scoreindia.org\/insights\">Download Now &#8211; Decoding Bharat (East)<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_Nostalgia_and_Cultural_Identity_Matter_in_Eastern_Media\"><\/span><strong>Why Does Nostalgia and Cultural Identity Matter in Eastern Media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The discussion revealed a deep connection between media consumption and nostalgia in Eastern India. Traditional media still holds a significant place in households, even as digital platforms gain traction.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;Statistics say in states like Bihar, Jharkhand, and the North-East, YouTube has surpassed electronic media viewership. A revolution has started.&#8221;<\/em> \u2014 <strong>Deepa Dey (<a href=\"http:\/\/@ddey67\">@ddey67<\/a>)<\/strong><\/p>\n\n\n\n<p>Despite the rise of digital platforms, print newspapers and regional television remain trusted sources, particularly among older demographics. However, younger audiences are increasingly shifting to <strong>social media, YouTube, and hyperlocal digital platforms<\/strong> for news and entertainment.<\/p>\n\n\n\n<p>This evolving landscape presents a challenge: <strong>How can brands maintain credibility across different generations?<\/strong> The panelists agreed that striking a balance between traditional and digital media is key to ensuring maximum reach and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_Brands_Ensure_Linguistic_and_Cultural_Sensitivity\"><\/span><strong>How Can Brands Ensure Linguistic and Cultural Sensitivity?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Language is more than just words\u2014it\u2019s a reflection of identity. The panelists stressed that <strong>speaking the local language isn\u2019t enough; brands must also understand the emotions and context behind it.<\/strong><\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;Speaking someone\u2019s language is not only about the \u2018bhasha\u2019 but also about understanding local nuances.&#8221;<\/em> \u2014 <strong>Deepa Dey (<a href=\"http:\/\/@ddey67\">@ddey67<\/a>)<\/strong><\/p>\n\n\n\n<p>For brands entering Eastern markets, <strong>local partnerships are invaluable<\/strong>. Regional PR firms and media professionals can provide insights into <strong>linguistic subtleties, consumer sentiments, and political sensitivities<\/strong> that outsiders might overlook.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;Personal relationships really matter. Local partners can tell you what will work for the brand and what won\u2019t. Ground knowledge can only come from regional experts.&#8221;<\/em> \u2014 <strong>Bhaskar Majumdar (<a href=\"https:\/\/x.com\/Probasibangali\">@Probasibangali<\/a>)<\/strong><\/p>\n\n\n\n<p>This underscores the importance of <strong>investing in on-ground networks<\/strong>\u2014whether through local influencers, vernacular media, or community engagement programs\u2014to build lasting brand loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Should_PR_and_Marketing_Strategies_Evolve_in_the_Digital_Era\"><\/span><strong>How Should PR and Marketing Strategies Evolve in the Digital Era?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The panel also discussed the <strong>shifting dynamics between PR, marketing, and digital communication<\/strong>. Traditionally, PR has been considered a supporting function to marketing and advertising, but that hierarchy is rapidly changing.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;For some campaigns today, PR gets more budget than marketing and advertising. Things are changing rapidly.&#8221;<\/em> \u2014 <strong>Deepa Dey (<a href=\"http:\/\/@ddey67\">@ddey67<\/a>)<\/strong><\/p>\n\n\n\n<p>With the <strong>rise of fake news and misinformation<\/strong>, PR is now playing a crucial role in <strong>fact-checking, brand reputation management, and audience engagement<\/strong>. Digital platforms have blurred the lines between PR, advertising, and content marketing, making it essential for brands to <strong>integrate storytelling with strategic communication<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;PR has changed drastically. There&#8217;s fake news and fact-checking\u2014and we can only navigate this if we know where our customers are consuming content.&#8221;<\/em> \u2014 <strong>Deepa Dey (<a href=\"http:\/\/@ddey67\">@ddey67<\/a>)<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_Brands_Align_Their_Campaigns_with_Business_Goals\"><\/span><strong>How Can Brands Align Their Campaigns with Business Goals?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beyond visibility and engagement, the panel emphasized the need for <strong>PR campaigns to drive tangible business outcomes<\/strong>. Instead of chasing vanity metrics, brands should focus on campaigns that deliver <strong>real on-ground impact<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;Campaigns are not just about eyeballs; real on-ground impact for consumers and the brand should be the aim.&#8221;<\/em> \u2014 <strong>Deepa Dey (<a href=\"http:\/\/@ddey67\">@ddey67<\/a>)<\/strong><\/p>\n\n\n\n<p>The discussion also touched upon how <strong>festival marketing, CSR initiatives, and regional storytelling<\/strong> can strengthen a brand\u2019s emotional connect. For instance, leveraging the cultural significance of <strong>Durga Puja in Bengal or Bihu in Assam<\/strong> can create <strong>powerful narratives that resonate deeply with local audiences<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_a_Consistent_Brand_Identity_Crucial_Across_Regions\"><\/span><strong>Why Is a Consistent Brand Identity Crucial Across Regions?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest challenges for brands operating in Eastern India is maintaining <strong>a consistent identity while adapting to local nuances<\/strong>. A one-size-fits-all approach does not work in a culturally diverse landscape.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0f <em>&#8220;What are your brand values across regions and audiences? What is your key hook for entering the market and making your brand more relevant?&#8221;<\/em> \u2014 <strong>Shreela Roy (<a href=\"http:\/\/@sredits\">@sredits<\/a>)<\/strong><\/p>\n\n\n\n<p>The panelists agreed that <strong>regional campaigns must align with overall brand objectives<\/strong> while embracing local storytelling and community engagement. They also acknowledged that <strong>navigating cultural pride and resistance to &#8220;outsider&#8221; narratives<\/strong> is not just a PR challenge but an <strong>organizational one<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_Ahead_Whats_Next_for_Regional_PR\"><\/span><strong>Looking Ahead: What\u2019s Next for Regional PR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The session concluded with a call for brands to <strong>move beyond superficial regional targeting<\/strong> and invest in <strong>long-term, meaningful engagement strategies<\/strong>. As digital platforms reshape consumer behavior, businesses that understand and respect regional diversity will build <strong>stronger, more authentic connections<\/strong> with their audiences.<\/p>\n\n\n\n<p>With the launch of <em>Decoding Bharat East<\/em>, the conversation on <strong>regional influence, consumer trust, and the future of PR in India<\/strong> continues. Stay tuned for insights from the upcoming <em>Gravity Conference<\/em>, where industry leaders will further explore the evolving dynamics of brand communication across Bharat.<\/p>\n\n\n\n<p>Want to explore more insights from the <em>Decoding Bharat<\/em> series? <strong>Check out our latest whitepaper and stay ahead in the regional PR landscape!<\/strong> \ud83d\ude80<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/scoreindia.org\/insights\">Download Now &#8211; Decoding Bharat (East)<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decoding Bharat East: Insights From leaders on Regional influence<\/title>\n<meta name=\"description\" content=\"The blog covers the webinar on Decoding Bharat East: Insights From leaders on Regional Influence. 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