{"id":735,"date":"2020-07-20T17:51:04","date_gmt":"2020-07-20T17:51:04","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=735"},"modified":"2024-01-10T07:10:57","modified_gmt":"2024-01-10T07:10:57","slug":"public-relations-careers","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-careers\/","title":{"rendered":"Why Public Relations Careers Rock!"},"content":{"rendered":"<p>Public Relations careers have evolved from being largely about media relations, cocktail parties and networking events, to a more dynamic practice where the art and science of influence is used extensively.<\/p>\n<p><!--more--><\/p>\n<p>Simply put, it has grown from interacting with journalists to let them know what your brand is doing, to engaging more integrally with all kinds of stakeholders and influencers. As this scope has increased, so has the excitement in this public relations careers, and the unique opportunities that it can offer.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#10_reasons_why_public_relations_careers_rock\" >10 reasons why public relations careers rock:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Seat_at_the_table\" >Seat at the table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#A_360_degree_view_of_businesses\" >A 360 degree view of businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Exposure_to_multiple_industries_simultaneously\" >Exposure to multiple industries simultaneously<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Chance_to_make_a_difference\" >Chance to make a difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Best_of_both_worlds_%E2%80%93_Journalism_and_Advertising\" >Best of both worlds \u2013 Journalism and Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Live_a_different_day_every_day\" >Live a different day, every day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#You_stay_connected\" >You stay connected<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#You_stay_informed\" >You stay informed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Creativity_Flows\" >Creativity Flows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-careers\/#Opportunity_to_grow_fast_especially_in_India\" >Opportunity to grow fast (especially in India)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"10_reasons_why_public_relations_careers_rock\"><\/span>10 reasons why public relations careers rock:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Seat_at_the_table\"><\/span><strong>Seat at the table<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>PR is one of the few professions where, no matter how young you are, you may get to sit alongside CEOs and advise them directly on how to manage their or their brand\u2019s reputation. This is even more likely when the advice involves use of new social media platforms, with which millennial are more hand on. That&#8217;s how public relations careers give you unique opportunity to connect with (&amp; learn from) senior industry leader which will otherwise take years.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"A_360_degree_view_of_businesses\"><\/span><strong>A 360 degree view of businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>As a PR professional, it will not be enough to know everything about your client\u2019s brand or product. You need to know about the client\u2019s stakeholder ecosystem, as any part of it can impact reputation. consequently public relations careers give you a detailed idea about how large organisations work, a rare opportunity for communications (or other) professionals<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Exposure_to_multiple_industries_simultaneously\"><\/span><strong>Exposure to multiple industries simultaneously <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>PR consultants frequently work on more than one industry at the same time. As you grow, you may become a part of a single practice (entertainment, FMCG, finance etc.), but in the early years you get to work on clients from a variety of industries. It also means a very rare and valuable exposure to multiple industries at the same time.<\/p>\n<p><em>(Related: <a href=\"https:\/\/www.scoreindia.org\/life@SCoRe\">Life at SCoRe<\/a>)<\/em><\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Chance_to_make_a_difference\"><\/span><strong>Chance to make a difference <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>The need for a PR professional comes in to create the impact that cannot be created by other communications approaches like marketing and advertising. Whether it is reaching the unreachable audience, influencing those who do not easily get influenced, or tackling a PR crisis which can ruin even the healthies brands, PR professionals create impact that is strong and long lasting.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Best_of_both_worlds_%E2%80%93_Journalism_and_Advertising\"><\/span><strong>Best of both worlds \u2013 Journalism and Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>There is a huge overlap in the skill required to be a journalist or an advertising professional, and in the nature of work that they do. Advertisers (broadly speaking) articulate the brand\u2019s positioning and message and find the best way for it to reach their audiences, and journalists (again, broadly) create content on certain ideas and stories to be consumed by their audiences. PR professionals do both. (And so, if you can\u2019t decide which of these career lines to pursue, go for PR!)<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Live_a_different_day_every_day\"><\/span><strong>Live a different day, every day<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>One of the most exciting parts of being in PR is that no day is the same. While there are tasks you will perform regularly, you will work on a variety of clients each with their own sets of expectations and branding objectives. And since brands are getting more connected in so many ways with their audiences, the opportunities (&amp; threats) can come from any direction, making it necessary for PR professionals to be on their toes, and very street smart.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"You_stay_connected\"><\/span><strong>You stay connected <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>As a part of public relations careers, you are linking your client companies, their brands, their CEOs and other senior leaders with influencers in all kinds of media. As a result of this, you get to network with some extremely influential people, a rare opportunity that can help you create a very strong professional asset.<\/p>\n<ol start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"You_stay_informed\"><\/span><strong>You stay informed <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>As a PR professional, it will be essential for you to stay connected to a variety of news sources to make sure that major events and news stories reach you as quickly as possible. Over time, PR professionals find ways to make this a habit, and very often find themselves to be aware of news before it reaches others.<\/p>\n<p>For e.g. our students of PR help build the world\u2019s largest PR summit \u2013<a href=\"https:\/\/scoreindia.org\/blog\/praxis-the-learning-experience-shreya-dubey-pr-school\/\"> PRAXIS <\/a>each year. On this two day platform alone, they have a chance to meet over 500 of India\u2019s most prominent PR executives, including half a dozen Global CEOs of PR consultancies, nearly a 100 heads of corporate communications, and as many heads of Indian PR firms.<\/p>\n<ol start=\"9\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Creativity_Flows\"><\/span><strong>Creativity Flows<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>While it is not necessary for you to be creative to get into PR, PR will invariably make you think outside the box. A typical PR campaign tries to influence audiences who are tough to find and tougher to influence, and hence your approach needs to be creative. Take the example of <a href=\"http:\/\/www.prmoment.in\/category\/pr-news\/pr-pundit-wins-cannes-health-and-wellness-bronze-lion-for-itc-savlon-campaign\">Savlon Wash Hands Chalk Sticks&#8217; campaign<\/a>, created by PR Pundit, which was the first Indian campaign to win at Cannes Lion, in 2017, for addressing hand washing by children in rural India, by infusing soap in chalk sticks (Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=VhVfLoKqS1o\">campaign video<\/a>.)<\/p>\n<ol start=\"10\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Opportunity_to_grow_fast_especially_in_India\"><\/span><strong>Opportunity to grow fast (especially in India)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Indian PR is booming, and anyone who gets specialised training today will get a head start in the world of PR, as PR firms are thirsty for talent. A study by The Public Relations Consultants Association of India <a href=\"https:\/\/prcai.org\/\">(PRCAI)<\/a> found out that by 2020, there will be a need for 5000 well trained post graduate PR professionals just in the top PR firms of India. Which is a very big number given there are very few institutes training students specifically on PR (SCoRe is in fact, the only on dedicated only to PR education)<\/p>\n<p>Of course there are several other perks associated with a career in PR. Can you think of some more? Would you like to know more about PR or whether it is the career line for you? Drop us a line here or just call us for a counselling session at 98115 72673<\/p>\n<p>Related reads that may interest you:<\/p>\n<ol>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/?p=731&amp;preview=true\">Public Relations FAQs<\/a><\/li>\n<li><em><a href=\"http:\/\/scoreindia.org\/blog\/indias-biggest-pr-firms-amith-prabhu\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;India\u2019s biggest PR firms&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:[null,0],&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\">India\u2019s biggest PR firms<\/span><\/a><\/em><\/li>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;A Letter to Class of 2017 of PR School - SCoRe&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:[null,0],&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\">A Letter to Class of 2017 of PR School &#8211; SCoRe<\/span><\/a><\/li>\n<li><a href=\"http:\/\/scoreindia.org\/blog\/10-signs-made-public-relations\/\">10 Signs if you\u2019re made for Public Relations<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Public Relations Careers Rock! - Post Graduate School of PR<\/title>\n<meta name=\"description\" content=\"Public Relations careers have gone from media relations &amp; networking to smartly engaging influencers, &amp; have become more exciting &amp; rewarding. 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