{"id":7425,"date":"2025-04-09T07:26:43","date_gmt":"2025-04-09T07:26:43","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7425"},"modified":"2025-04-09T11:57:22","modified_gmt":"2025-04-09T11:57:22","slug":"why-i-chose-to-study-public-relations-blog-by-komal-iyer","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/","title":{"rendered":"Why I chose to study Public Relations: Blog by Komal Iyer"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/#Table_of_Contents\" >Table of Contents:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/#Why_Public_Relations_Felt_Like_the_Right_Fit_for_Me\" >Why Public Relations Felt Like the Right Fit for Me<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/#Why_I_chose_to_study_Public_Relations\" >Why I chose to study Public Relations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/#My_Goals_in_PR_and_Corporate_Communication\" >My Goals in PR and Corporate Communication:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/#Why_the_School_of_Communications_and_Reputation_SCoRe_Is_the_Best_Institute_for_Public_Relations_in_India\" >Why the School of Communications and Reputation (SCoRe) Is the Best Institute for Public Relations in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/why-i-chose-to-study-public-relations-blog-by-komal-iyer\/#What_is_the_uniqueness_of_SCoRe\" >What is the uniqueness of SCoRe?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why I chose to study Public Relations?<\/li>\n\n\n\n<li>My Goals in PR and Corporate Communication<\/li>\n\n\n\n<li>Why the School of Communications and Reputation (SCoRe) Is the Best Institute for Public Relations in India?<\/li>\n\n\n\n<li>What is the uniqueness of SCoRe?<\/li>\n<\/ul>\n\n\n\n<p>Have you ever wondered how storytelling can shape perceptions and change how people think? As a media enthusiast with a background in English Literature, I have always believed storytelling is key to understanding individuals and society. From a young age, I was captivated by the simple magic of storybooks, be it curious retellings of the great Epics or tales of the modern world. Through these stories, I developed an appreciation for narratives and their ability to shape the worldview of those who hear them.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Public_Relations_Felt_Like_the_Right_Fit_for_Me\"><\/span>Why Public Relations Felt Like the Right Fit for Me<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>As my fascination with words grew, so did my understanding of how effective communication and creative strategies can turn stories into powerful tools for change. Exploring different fields of media and communication, I realized that Public Relations (PR) perfectly blends strategy, creativity, and authentic connections, the reason why I chose to study public relations. In PR, I found an intersection between storytelling and strategy \u2013 precisely the requirements for engaging with people and building meaningful relationships.<\/p>\n\n\n\n<p><em>(Read more: <a href=\"https:\/\/reputationtoday.in\/the-new-generation-of-young-leaders-challenges-and-opportunities\/\">The New Generation of Young Leaders \u2013 Challenges and Opportunities<\/a>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_I_chose_to_study_Public_Relations\"><\/span>Why I chose to study Public Relations?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The power to mould perceptions is what truly fascinates me about PR. From managing crises to building brand reputation or crafting impactful campaigns, PR professionals work to influence public opinion and maintain trust. I have always admired how brands and individuals carefully curate their public image, and I wanted to be on the other side\u2014strategising, crafting narratives, and ensuring effective communication.<\/p>\n\n\n\n<p>My interest in journalism and media made me realise the importance of persuasive and ethical storytelling. Unlike traditional advertising, PR is about building genuine relationships with audiences. This is the two-way communication is what I deeply connect with. I believe in active engagement and practical methods of learning, both of which are part of the School of Communication and Reputation (SCoRe), making it the best course of path for my dreams in this dynamic field.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Goals_in_PR_and_Corporate_Communication\"><\/span>My Goals in PR and Corporate Communication:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Why I chose to study Public Relations is also because I am excited to learn the fundamentals of PR and corporate communication from industry experts. My primary goal is to master the art of strategic communication\u2014understanding how to create compelling campaigns, manage media relations, and build trust for brands.<\/p>\n\n\n\n<p>What particularly interests me in corporate PR, where I can help businesses strengthen their public image and credibility. Whether handling media crises, designing communication strategies, or engaging stakeholders, I want to be at the forefront of impactful storytelling in the corporate world.&nbsp;<\/p>\n\n\n\n<p>Public Relations is more than crafting and maintaining perceptions; it is about creating meaningful connections and driving impactful narratives. With this diploma, I am taking my first step toward a PR career. A career that constantly challenges me to think critically, communicate effectively, and innovate mindfully. I am eager to learn, grow, and contribute to the ever-evolving PR and corporate communication world.&nbsp;<\/p>\n\n\n\n<p><em>(Read more: <a href=\"https:\/\/scoreindia.org\/blog\/challenges-public-relations-pg-course-blog-by-grace\/\">Challenges for a Public Relations PG course: Blog by Grace<\/a>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_School_of_Communications_and_Reputation_SCoRe_Is_the_Best_Institute_for_Public_Relations_in_India\"><\/span>Why the School of Communications and Reputation (SCoRe) Is the Best Institute for Public Relations in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What truly sets the School of Communication and Reputation (SCoRe) apart is its industry-first approach to Public Relations education. Unlike traditional academic programs that focus heavily on theory, SCoRe functions in the real-world workings. Moreover, the curriculum is designed based on the PR and communications industry. It is the only institute in India founded by public relations professionals. Because the institute is backed by some of the most respected names in the industry, this makes the learning experience highly relevant and practical. This is in sync with the ever-evolving needs of the profession.<\/p>\n\n\n\n<p>One of the biggest reasons I chose SCoRe is the opportunity to learn directly from those who have shaped the Indian PR landscape. From CEOs of leading PR firms to senior communication strategists and brand reputation experts, the institute brings in key opinion leaders to mentor and train students. This exposure to real-time industry insights ensures that we don\u2019t just study case studies\u2014we live them. Every session is designed to mirror what actually happens in the PR world. It prepares us to hit the ground running once we graduate.<\/p>\n\n\n\n<p>SCoRe also places a strong emphasis on hands-on learning. Whether it\u2019s creating a PR campaign from scratch, handling a simulated crisis communication exercise, or pitching stories to journalists, every assignment is a practical experience that builds both confidence and competence. This is a major advantage for someone like me who believes in learning by doing. The internships and live projects offered during the course allow students to interact with clients. It helps them understand stakeholder dynamics, and apply communication strategies in real business situations. It\u2019s this kind of immersive learning that makes the program not just educational but transformational.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_uniqueness_of_SCoRe\"><\/span>What is the uniqueness of SCoRe?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another standout feature is the small batch size. At SCoRe, classes are intimate, which means every student receives personalized guidance and mentorship. There\u2019s room for discussion, debate, and a lot of individual attention. This is rare to find in most higher education institutes. This environment, furthermore, encourages curiosity, creativity, and collaboration, all of which are crucial in the world of Public Relations.<\/p>\n\n\n\n<p>Finally, the strong alumni network and placement support offered by SCoRe is an added assurance. Graduates from the institute get placements with top PR consultancies and leading brands across the country. The network of SCoRe alumni and faculty acts as a powerful community. It supports each other, opens doors to opportunities, and constantly shares insights about the industry.<\/p>\n\n\n\n<p>Moreover in a field as dynamic as PR, where staying current and updated is the key. Being trained by experts who are active in the industry, further makes all the difference. SCoRe doesn\u2019t just teach Public Relations\u2014it shapes future communication leaders. For anyone serious about building a career in PR and corporate communications, there\u2019s no better place to begin this journey.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"1024\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-857x1024.webp\" alt=\"\" class=\"wp-image-7431 lazyload\" style=\"--smush-placeholder-width: 857px; --smush-placeholder-aspect-ratio: 857\/1024;width:120px;height:auto\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-857x1024.webp 857w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-251x300.webp 251w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-768x918.webp 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-122x146.webp 122w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-42x50.webp 42w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-63x75.webp 63w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026.webp 962w\" data-sizes=\"(max-width: 857px) 100vw, 857px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"1024\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-857x1024.webp\" alt=\"\" class=\"wp-image-7431\" style=\"width:120px;height:auto\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-857x1024.webp 857w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-251x300.webp 251w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-768x918.webp 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-122x146.webp 122w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-42x50.webp 42w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026-63x75.webp 63w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/04\/Komal-Iyer-SCoRe-Class-of-2026.webp 962w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/noscript><\/figure><\/div>\n\n\n<p><em>Komal Iyer is a media enthusiast with a background in English Literature. She has a knack for writing and storytelling \u2014 a skillset that will help her become a strong PR professional. With these qualities, she brings great enthusiasm and dedication to the Class of 2026. <\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why I chose to study Public Relations: Blog by Komal Iyer<\/title>\n<meta name=\"description\" content=\"This is a blog by the candidate of Class of 2026, Komal, where she has written her PR story titled as &#039;Why I chose to study Public Relations&#039;\" \/>\n<meta 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