{"id":746,"date":"2020-07-27T00:50:47","date_gmt":"2020-07-27T00:50:47","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=746"},"modified":"2020-08-08T01:26:54","modified_gmt":"2020-08-08T01:26:54","slug":"public-relations-freshers","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/","title":{"rendered":"What Indian Public Relations Firms look for in freshers\u00a0"},"content":{"rendered":"<p>Public Relations firms have great expectations from freshers who are starting out in the profession. They look for a variety of attributes in the youngsters they hire. Here is a list of a dozen qualities one looks for. The more characteristics on display the better it is.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#1_Flair_for_writing\" >1. Flair for writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#2_Thirst_for_Knowledge_and_Research\" >2. Thirst for Knowledge and Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#3_Quest_for_Reading\" >3. Quest for Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#4_Communications_Skills\" >4. Communications Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#5_Common_Sense\" >5. Common Sense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#6_Passion_and_Energy\" >6. Passion and Energy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#7_Self-Belief\" >7. Self-Belief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#8_Reliability\" >8. Reliability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#9_Go-getter_Attitude\" >9. Go-getter Attitude<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#10_Honesty\" >10. Honesty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#11_Street-smartness\" >11. Street-smartness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-freshers\/#12_Courage\" >12. Courage<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"1_Flair_for_writing\"><\/span>1. Flair for writing<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Public Relations cannot happen if you cannot write using correct grammar, accurate spelling, appropriate punctuation and short sentences.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Thirst_for_Knowledge_and_Research\"><\/span>2. Thirst for Knowledge and Research<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Knowledge comes from listening, interacting, exploring and researching. These, if done right require hard work and patience.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Quest_for_Reading\"><\/span><strong>3. Quest for Reading<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>If you do not have the habit of reading at least one book a month, then this is a tough profession to be in. Reading subject matter books are a bonus<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Communications_Skills\"><\/span>4. Communications Skills<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Speaking well is important to sell an idea, discuss a concept and to market a product or service to a stakeholder.<\/p>\n<p><em>Related: Take a Look at <a href=\"http:\/\/scoreindia.org\/life@SCoRe.html\">Life at SCoRe<\/a>, how our students experience the world of PR before they join it.<\/em><\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Common_Sense\"><\/span>5. Common Sense<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Loads of these will come in handy at every step of the way. Whether it is in gathering insights, evaluating a campaign or pitching a new business, common sense wins.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"6_Passion_and_Energy\"><\/span>6. Passion and Energy<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A lot of work is event based and includes travel. Long hours will be a common thing in the business. Do you have passion and energy for the long haul?<\/p>\n<h5><span class=\"ez-toc-section\" id=\"7_Self-Belief\"><\/span>7. Self-Belief<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This has to be nurtured over a period of time and is possible by not just doing the right things but by doing everything right. There\u2019s a difference.<\/p>\n<p><em>Related: <a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\">A Letter to The Class of 2017<\/a><\/em><\/p>\n<h5><span class=\"ez-toc-section\" id=\"8_Reliability\"><\/span>8. Reliability<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You need to be a person to whom a task can be entrusted without the fear that it will remain incomplete. This is even more true for freshers in public relations<\/p>\n<h5><span class=\"ez-toc-section\" id=\"9_Go-getter_Attitude\"><\/span>9. Go-getter Attitude<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This will be an attribute that will separate the boys and girls from men and women. If you&#8217;re a fresher in public relations and do not develop this early on, life ahead can be turbulent<\/p>\n<h5><span class=\"ez-toc-section\" id=\"10_Honesty\"><\/span>10. Honesty<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"http:\/\/scoreindia.org\/blog\/ethics-and-pr-professionals\/\">Ethics<\/a> has to be at the forefront of all that we do. And it start within each of us. The best policy is to be honest to oneself and to others.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"11_Street-smartness\"><\/span>11. Street-smartness<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This is difficult to explain but a successful\u00a0public relations\u00a0freshers will know what this is at the end of his or her first year in the job.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"12_Courage\"><\/span>12. Courage<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>To think differently, to share an idea, to stand up for what is right, to take a stand, to be counted and above all to make an impact when it matters most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Indian Public Relations Firms look for in freshers<\/title>\n<meta name=\"description\" content=\"Public Relations firms have great expectations from freshers. 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