{"id":748,"date":"2018-04-28T01:13:37","date_gmt":"2018-04-28T01:13:37","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=748"},"modified":"2024-08-28T12:05:07","modified_gmt":"2024-08-28T12:05:07","slug":"public-relations-education-needs-today","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-education-needs-today\/","title":{"rendered":"What PR Education Today Needs"},"content":{"rendered":"<p>Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations as an elective or a specialisation. However, only the School of Communications &amp; Reputation (<a href=\"http:\/\/scoreindia.org\">SCoRe<\/a>) is dedicated to training aspiring professionals in this field which is both, an art and a science.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-education-needs-today\/#Creating_Awareness_About_Scope_of_Careers_in_PR\" >Creating Awareness About Scope of Careers in PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-education-needs-today\/#Driving_by_Public_Relations_Education_by_Practitioners\" >Driving by Public Relations Education by Practitioners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-education-needs-today\/#Higher_Standards_at_Post_Graduate_Levels\" >Higher Standards at Post Graduate Levels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-education-needs-today\/#Collaboration_with_International_Universities\" >Collaboration with International Universities<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"Creating_Awareness_About_Scope_of_Careers_in_PR\"><\/span>Creating Awareness About Scope of Careers in PR<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Public Relations is in need of creating awareness about its scope so that parents of young graduates about the scope and extent of a career in Public Relations. It needs to be holistic and driven by case studies. The focus of a wholesome education programme needs to be on writing, more writing and even more writing. Research and reading need to be given adequate impetus \u2013 something that Public Relations professionals cannot thrive without. Common sense cannot be taught but students need to be trained in applying thought to everything.<\/p>\n<p><em>Related:<strong> <a href=\"http:\/\/scoreindia.org\/blog\/a-letter-to-class-of-2017-pr-school-score\/\">A Letter to the Class of 2017 by SCoRe<\/a><\/strong><\/em><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Driving_by_Public_Relations_Education_by_Practitioners\"><\/span>Driving by Public Relations Education by Practitioners<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Public Relations needs to be taught by practitioners who will bring real life problems for students to solve. We at SCoRe are doing just that. We also include immersions and interactions with the leading PR firms and in the top corporate communications departments of India. As we go along we will plan to have international exposure for the students so that they are able to service clients, plan campaigns with a best-in-class approach.<\/p>\n<p><em>Related: <strong><a class=\"row-title\" href=\"http:\/\/scoreindia.org\/blog\/public-relations-faculty\/\">Attributes of a Public Relations Faculty<\/a><\/strong><\/em><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Higher_Standards_at_Post_Graduate_Levels\"><\/span>Higher Standards at Post Graduate Levels<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Public Relations as a profession has come of age but the education options in India are limited. We need more professionals to write white papers. We need more of them to sign up as educators. There needs to be a research impetus. More people need to pursue the highest level of education and earn doctorates. We need to strive for excellence as a community. There needs to be a set of standards that we can adhere to.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Collaboration_with_International_Universities\"><\/span>Collaboration with International Universities<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The next step towards better professional Public Relations education is the foray of international universities in collaboration with existing institutes. There is a vast difference in the way Public Relations is practices in the US where <a href=\"https:\/\/www.collegemagazine.com\/top-10-best-schools-public-relations\/\">leading universities<\/a> are at the forefront of the finest education that they offer to budding professionals.<\/p>\n<p>A combination of great teachers, good universities and a focus on research will help take PR in India to the next level.<\/p>\n<p>Related:<\/p>\n<ol>\n<li><strong><a class=\"row-title\" href=\"http:\/\/scoreindia.org\/blog\/wp-admin\/post.php?post=794&amp;action=edit\">What Sets Apart the Best Programme in Public Relations<\/a><\/strong><\/li>\n<li><strong><a class=\"row-title\" href=\"http:\/\/scoreindia.org\/blog\/wp-admin\/post.php?post=721&amp;action=edit\">India\u2019s Best Institutes of Public Relations<\/a>\u00a0<\/strong><\/li>\n<li><strong><a class=\"row-title\" href=\"http:\/\/scoreindia.org\/blog\/wp-admin\/post.php?post=791&amp;action=edit\">Essential Skill Sets for A Public Relations Aspirant<\/a><\/strong><\/li>\n<li><strong><a class=\"row-title\" href=\"http:\/\/scoreindia.org\/blog\/wp-admin\/post.php?post=733&amp;action=edit\">10 Reasons Why You Should Study Public Relations<\/a><\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[69,6],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-education","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Relations Education What it Needs Today - PG in PR<\/title>\n<meta name=\"description\" content=\"Public Relations education in India, very few institutes offer it. 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