{"id":7566,"date":"2025-06-24T10:41:10","date_gmt":"2025-06-24T10:41:10","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7566"},"modified":"2025-06-24T10:41:12","modified_gmt":"2025-06-24T10:41:12","slug":"paper-boat-floataboat-emotional-branding","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/","title":{"rendered":"Case Study: Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#How_Paper_Boat_Turned_Nostalgia_into_a_Brand-Building_Force\" >How Paper Boat Turned Nostalgia into a Brand-Building Force<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#What_made_FloatABoat_a_great_example_of_emotional_branding\" >What made #FloatABoat a great example of emotional branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#When_was_the_campaign_launched_and_how_was_it_timed\" >When was the campaign launched and how was it timed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#What_communication_problem_was_Paper_Boat_trying_to_solve\" >What communication problem was Paper Boat trying to solve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#How_did_emotional_branding_shape_the_campaign_strategy\" >How did emotional branding shape the campaign strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#What_core_message_did_the_campaign_deliver\" >What core message did the campaign deliver?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#In_what_ways_did_emotional_branding_influence_campaign_execution\" >In what ways did emotional branding influence campaign execution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#What_impact_did_the_campaign_have_on_consumers_and_society\" >What impact did the campaign have on consumers and society?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#What_can_students_of_brand_communication_learn_from_this\" >What can students of brand communication learn from this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#Were_there_any_concerns_or_limitations_with_this_approach\" >Were there any concerns or limitations with this approach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#How_does_this_campaign_redefine_emotional_branding\" >How does this campaign redefine emotional branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#Want_to_build_brands_that_connect_on_a_deeper_level\" >Want to build brands that connect on a deeper level?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What made #FloatABoat a great example of emotional branding?<\/li>\n\n\n\n<li>When was the campaign launched and how was it timed?<\/li>\n\n\n\n<li>What communication problem was Paper Boat trying to solve?<\/li>\n\n\n\n<li>How did emotional branding shape the campaign strategy?<\/li>\n\n\n\n<li>What core message did the campaign deliver?<\/li>\n\n\n\n<li>In what ways did emotional branding influence campaign execution?<\/li>\n\n\n\n<li>What impact did the campaign have on consumers and society?<\/li>\n\n\n\n<li>What can students of brand communication learn from this?<\/li>\n\n\n\n<li>Were there any concerns or limitations with this approach?<\/li>\n\n\n\n<li>How does this campaign redefine emotional branding?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Paper_Boat_Turned_Nostalgia_into_a_Brand-Building_Force\"><\/span>How Paper Boat Turned Nostalgia into a Brand-Building Force<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>In India\u2019s crowded FMCG landscape, Paper Boat stands out not for flashy advertisements but for its deep emotional connections with consumers. Its #FloatABoat campaign, launched during the monsoon season in the early 2020s, became a powerful case study in <strong>emotional branding<\/strong>.<\/p>\n\n\n\n<p>By asking users to post photos or videos of handmade paper boats\u2014a childhood ritual for many\u2014Paper Boat reconnected people with their past. But this wasn\u2019t a shallow nostalgia play. For every post with the hashtag #FloatABoat, the brand donated \u20b920 towards children\u2019s education.<\/p>\n\n\n\n<p>Hence, it was a rare campaign that brought together memory, meaning, and mission. It showed how brands could build identity not through logos or slogans, but through emotional resonance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_made_FloatABoat_a_great_example_of_emotional_branding\"><\/span>What made #FloatABoat a great example of emotional branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign struck a deep chord because it wasn\u2019t just about products\u2014it was about shared experiences. Paper Boat tapped into the Indian monsoon\u2019s emotional landscape, filled with memories of rain, school holidays, and paper boats.<\/p>\n\n\n\n<p>Although the brand has always used memory-driven storytelling, this campaign elevated it by linking those feelings to a social cause. That is the essence of <strong>emotional branding<\/strong>: making people feel something meaningful, while subtly reinforcing your brand\u2019s personality.<\/p>\n\n\n\n<p>Moreover, by encouraging user participation, Paper Boat allowed its audience to become co-creators of the brand\u2019s story.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_was_the_campaign_launched_and_how_was_it_timed\"><\/span>When was the campaign launched and how was it timed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was launched between June and August during the Indian monsoon. This was an ideal period because rain naturally evokes childhood memories, especially of playing with paper boats.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teaser Phase:<\/strong> Initial visuals in Paper Boat\u2019s signature sketch style created curiosity.<\/li>\n\n\n\n<li><strong>Live Phase:<\/strong> Users began sharing their paper boat moments using #FloatABoat.<\/li>\n\n\n\n<li><strong>Follow-up Phase:<\/strong> Paper Boat highlighted the social impact and showcased top user content.<\/li>\n<\/ul>\n\n\n\n<p>Timing the campaign around a culturally loaded season added weight to the brand\u2019s emotional message.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/scoreindia.org\/blog\/communication-and-curiosity-my-career-in-communications\/\">Communication and Curiosity: My Path to Public Relations by Chaarutha Arabind<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_communication_problem_was_Paper_Boat_trying_to_solve\"><\/span>What communication problem was Paper Boat trying to solve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like many brands in the FMCG sector, Paper Boat faced a complex challenge:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>How to stay relevant without aggressive promotion.<\/li>\n\n\n\n<li>How to reinforce its nostalgic identity in a fresh, engaging way.<\/li>\n\n\n\n<li>How to meet rising expectations for social responsibility.<\/li>\n<\/ol>\n\n\n\n<p>Rather than relying on traditional advertising, the brand focused on <strong>emotional branding<\/strong>. It offered something simple yet sincere\u2014a personal memory that doubled as a social contribution.<\/p>\n\n\n\n<p>Therefore, the brand strengthened its image while maintaining authenticity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_emotional_branding_shape_the_campaign_strategy\"><\/span>How did emotional branding shape the campaign strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The strategy rested on the fundamentals of effective <strong>emotional branding<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relatable Memory:<\/strong> The act of floating paper boats was familiar to millions.<\/li>\n\n\n\n<li><strong>User-Generated Content:<\/strong> Instead of crafting every message, the brand let users tell their stories.<\/li>\n\n\n\n<li><strong>Purposeful Participation:<\/strong> The \u20b920 donation for each post gave the campaign real impact.<\/li>\n\n\n\n<li><strong>Consistent Visual Language:<\/strong> Watercolour illustrations and soft pastel tones matched Paper Boat\u2019s established identity.<\/li>\n\n\n\n<li><strong>Non-Promotional Messaging:<\/strong> The focus remained on community and childhood, not on drink flavours.<\/li>\n<\/ul>\n\n\n\n<p>Furthermore, by linking memory with meaning, the campaign deepened brand trust and recognition.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_core_message_did_the_campaign_deliver\"><\/span>What core message did the campaign deliver?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The heart of the campaign was a beautifully simple message:<br><strong>\u201cRelive your childhood. Help someone build theirs.\u201d<\/strong><\/p>\n\n\n\n<p>Although the message was emotional, it also carried social weight. Paper Boat positioned itself not merely as a beverage brand, but as a curator of Indian memories.<\/p>\n\n\n\n<p>This aligns perfectly with the concept of <strong>emotional branding<\/strong>\u2014it\u2019s about creating relationships, not transactions. The audience felt connected not only to the brand but to a greater cause.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_what_ways_did_emotional_branding_influence_campaign_execution\"><\/span>In what ways did emotional branding influence campaign execution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Execution focused entirely on evoking emotion, reinforcing brand tone, and inviting genuine engagement.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Rollout:<\/strong><br>The brand used Instagram, Twitter, and Facebook with visual prompts that felt personal rather than commercial.<\/li>\n\n\n\n<li><strong>Influencer Outreach:<\/strong><br>Micro-influencers shared paper boat memories, building trust without sounding like ads.<\/li>\n\n\n\n<li><strong>Community Engagement:<\/strong><br>Users tagged friends, creating a viral ripple effect.<\/li>\n\n\n\n<li><strong>Recognition Mechanism:<\/strong><br>Select posts were reshared by the brand, making users feel seen and appreciated.<\/li>\n\n\n\n<li><strong>Ongoing Feedback:<\/strong><br>Paper Boat periodically updated followers about donations made, keeping momentum alive.<\/li>\n<\/ul>\n\n\n\n<p>The entire structure was built to support emotional interaction, a hallmark of good <strong>emotional branding<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_impact_did_the_campaign_have_on_consumers_and_society\"><\/span>What impact did the campaign have on consumers and society?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The results were significant across various touchpoints:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User Participation:<\/strong><br>Thousands of posts flooded social media, some going viral with millions of views.<\/li>\n\n\n\n<li><strong>Brand Warmth:<\/strong><br>Surveys indicated higher emotional affinity with the brand, especially among younger urban consumers.<\/li>\n\n\n\n<li><strong>Cross-Generational Appeal:<\/strong><br>Both Gen Z and older millennials connected with the campaign\u2019s central idea.<\/li>\n\n\n\n<li><strong>Social Good:<\/strong><br>Although Paper Boat didn\u2019t reveal the final donation amount, the campaign likely funded education for hundreds of children.<\/li>\n<\/ul>\n\n\n\n<p>The ripple effects lasted far beyond the monsoon season, cementing the brand\u2019s emotional credibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_can_students_of_brand_communication_learn_from_this\"><\/span>What can students of brand communication learn from this?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are clear lessons for aspiring brand professionals and communication students:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with Emotion:<\/strong> Facts inform, but emotions inspire. Campaigns rooted in feelings have greater recall.<\/li>\n\n\n\n<li><strong>Leverage Cultural Moments:<\/strong> Seasons, festivals, and national memories are powerful tools.<\/li>\n\n\n\n<li><strong>Create Value Beyond Product:<\/strong> Emotional branding works best when it adds meaning, not just visibility.<\/li>\n\n\n\n<li><strong>Let the Audience Lead:<\/strong> Empowering users to participate builds trust and authenticity.<\/li>\n\n\n\n<li><strong>Purpose Matters:<\/strong> Today\u2019s consumers expect brands to take a stand or support causes.<\/li>\n<\/ul>\n\n\n\n<p>This campaign is proof that even modest budgets can deliver big results when the strategy touches the heart.<\/p>\n\n\n\n<p><a href=\"https:\/\/reputationtoday.in\/pr-for-the-politically-unapologetic-can-brands-afford-to-take-a-stand-in-india\/\">PR for the Politically Unapologetic: Can Brands Afford to Take a Stand in India?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Were_there_any_concerns_or_limitations_with_this_approach\"><\/span>Were there any concerns or limitations with this approach?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign had minimal risks, but a few areas could be critiqued:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparency:<\/strong><br>The brand did not disclose which NGOs received the donations. This lack of detail might raise doubts among more discerning users.<\/li>\n\n\n\n<li><strong>Repetition Risk:<\/strong><br>Relying heavily on nostalgia can become repetitive if not refreshed regularly.<\/li>\n<\/ul>\n\n\n\n<p>However, Paper Boat managed these concerns by keeping the tone sincere and the visuals engaging.<\/p>\n\n\n\n<p>Hence, even with minor drawbacks, the campaign maintained its integrity and public goodwill.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_this_campaign_redefine_emotional_branding\"><\/span>How does this campaign redefine emotional branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most advertising seeks attention. Few campaigns seek affection. Paper Boat\u2019s #FloatABoat was a textbook example of the latter.<\/p>\n\n\n\n<p>It showed how <strong>emotional branding<\/strong> can turn quiet moments into loud statements. By anchoring the brand in memories and linking them to meaningful action, Paper Boat created lasting value.<\/p>\n\n\n\n<p>Moreover, it proved that storytelling can do more than sell\u2014it can unite, inspire, and give back.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Want_to_build_brands_that_connect_on_a_deeper_level\"><\/span>Want to build brands that connect on a deeper level?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If campaigns like #FloatABoat inspire you to use storytelling for impact, you\u2019re not alone.<\/p>\n\n\n\n<p>Master the art of emotional branding and purposeful communication through PGDM in Public Relations and Corporate Communications at the School of Communication &amp; Reputation (SCoRe).<\/p>\n\n\n\n<p>SCoRe is India\u2019s only institution dedicated to public relations. Learn from top professionals and become the kind of communicator who makes brands matter.<\/p>\n\n\n\n<p>Start your journey toward impactful storytelling today. Who knows? The next memorable campaign could be yours. Visit us today&nbsp;<a href=\"https:\/\/www.scoreindia.org\/\">https:\/\/www.scoreindia.org\/<\/a>&nbsp;or give a call at +91 98115 72673 to know about the course in Public Relations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding<\/title>\n<meta name=\"description\" content=\"Explore how Paper Boat\u2019s #FloatABoat campaign used emotional branding to connect with Indian consumers and inspire social change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding\" \/>\n<meta property=\"og:description\" content=\"Explore how Paper Boat\u2019s #FloatABoat campaign used emotional branding to connect with Indian consumers and inspire social change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T10:41:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T10:41:12+00:00\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/\",\"name\":\"Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/06\/paper-boat-case-study.svg\",\"datePublished\":\"2025-06-24T10:41:10+00:00\",\"dateModified\":\"2025-06-24T10:41:12+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Explore how Paper Boat\u2019s #FloatABoat campaign used emotional branding to connect with Indian consumers and inspire social change.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/06\/paper-boat-case-study.svg\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/06\/paper-boat-case-study.svg\",\"width\":600,\"height\":250,\"caption\":\"Case Study: Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoreindia.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\",\"name\":\"SCoRe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"caption\":\"SCoRe\"},\"url\":\"https:\/\/scoreindia.org\/blog\/author\/twisha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding","description":"Explore how Paper Boat\u2019s #FloatABoat campaign used emotional branding to connect with Indian consumers and inspire social change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/","og_locale":"en_GB","og_type":"article","og_title":"Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding","og_description":"Explore how Paper Boat\u2019s #FloatABoat campaign used emotional branding to connect with Indian consumers and inspire social change.","og_url":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/","og_site_name":"Public Relations Courses","article_published_time":"2025-06-24T10:41:10+00:00","article_modified_time":"2025-06-24T10:41:12+00:00","author":"SCoRe","twitter_card":"summary_large_image","twitter_creator":"@scoreind","twitter_site":"@scoreind","twitter_misc":{"Written by":"SCoRe","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/","url":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/","name":"Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding","isPartOf":{"@id":"https:\/\/scoreindia.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#primaryimage"},"image":{"@id":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/06\/paper-boat-case-study.svg","datePublished":"2025-06-24T10:41:10+00:00","dateModified":"2025-06-24T10:41:12+00:00","author":{"@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370"},"description":"Explore how Paper Boat\u2019s #FloatABoat campaign used emotional branding to connect with Indian consumers and inspire social change.","breadcrumb":{"@id":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#primaryimage","url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/06\/paper-boat-case-study.svg","contentUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/06\/paper-boat-case-study.svg","width":600,"height":250,"caption":"Case Study: Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding"},{"@type":"BreadcrumbList","@id":"https:\/\/scoreindia.org\/blog\/paper-boat-floataboat-emotional-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scoreindia.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study: Paper Boat\u2019s #FloatABoat \u2013 A Masterclass in Emotional Branding"}]},{"@type":"WebSite","@id":"https:\/\/scoreindia.org\/blog\/#website","url":"https:\/\/scoreindia.org\/blog\/","name":"Public Relations Courses","description":"Public Relations Blog, Media &amp; Mass Communications Institute in Mumbai","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoreindia.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370","name":"SCoRe","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","caption":"SCoRe"},"url":"https:\/\/scoreindia.org\/blog\/author\/twisha\/"}]}},"_links":{"self":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/7566"}],"collection":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/comments?post=7566"}],"version-history":[{"count":1,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/7566\/revisions"}],"predecessor-version":[{"id":7568,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/7566\/revisions\/7568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media\/7567"}],"wp:attachment":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media?parent=7566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/categories?post=7566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/tags?post=7566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}