{"id":7587,"date":"2025-07-01T10:26:27","date_gmt":"2025-07-01T10:26:27","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7587"},"modified":"2025-07-01T10:26:29","modified_gmt":"2025-07-01T10:26:29","slug":"lifestyle-branding-bisleri-drinkitup-campaign","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/","title":{"rendered":"Lifestyle Branding: How Bisleri Made Hydration Stylish with #DrinkItUp"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#Lifestyle_Branding_That_Works_Bisleris_Bold_Shift_with_DrinkItUp\" >Lifestyle Branding That Works: Bisleri\u2019s Bold Shift with #DrinkItUp<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#Why_did_Bisleri_focus_on_lifestyle_branding_for_bottled_water\" >Why did Bisleri focus on lifestyle branding for bottled water?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#When_did_the_DrinkItUp_campaign_take_place_and_how_was_it_rolled_out\" >When did the #DrinkItUp campaign take place and how was it rolled out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#What_challenges_made_lifestyle_branding_necessary_for_Bisleri\" >What challenges made lifestyle branding necessary for Bisleri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#How_was_lifestyle_branding_executed_through_strategy_and_storytelling\" >How was lifestyle branding executed through strategy and storytelling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#What_message_did_Bisleri_aim_to_convey_with_lifestyle_branding\" >What message did Bisleri aim to convey with lifestyle branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#How_did_Bisleri_use_different_PR_channels_to_amplify_lifestyle_branding\" >How did Bisleri use different PR channels to amplify lifestyle branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#What_impact_did_this_lifestyle_branding_approach_have_on_consumers_and_sales\" >What impact did this lifestyle branding approach have on consumers and sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#What_practical_lessons_does_this_campaign_offer_for_PR_students\" >What practical lessons does this campaign offer for PR students?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#Were_there_any_risks_in_Bisleris_campaign_strategy\" >Were there any risks in Bisleri\u2019s campaign strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#Why_does_this_campaign_stand_out_in_the_world_of_lifestyle_branding\" >Why does this campaign stand out in the world of lifestyle branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/scoreindia.org\/blog\/lifestyle-branding-bisleri-drinkitup-campaign\/#Want_to_build_your_own_campaign\" >Want to build your own campaign?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why did Bisleri focus on lifestyle branding for bottled water?<\/li>\n\n\n\n<li>When did the #DrinkItUp campaign take place and how was it rolled out?<\/li>\n\n\n\n<li>What challenges made lifestyle branding necessary for Bisleri?<\/li>\n\n\n\n<li>How was lifestyle branding executed through strategy and storytelling?<\/li>\n\n\n\n<li>What message did Bisleri aim to convey with lifestyle branding?<\/li>\n\n\n\n<li>How did Bisleri use different PR channels to amplify lifestyle branding?<\/li>\n\n\n\n<li>What impact did this lifestyle branding approach have on consumers and sales?<\/li>\n\n\n\n<li>What practical lessons does this campaign offer for PR students?<\/li>\n\n\n\n<li>Were there any risks in Bisleri\u2019s campaign strategy?<\/li>\n\n\n\n<li>Why does this campaign stand out in the world of lifestyle branding?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lifestyle_Branding_That_Works_Bisleris_Bold_Shift_with_DrinkItUp\"><\/span><strong>Lifestyle Branding That Works: Bisleri\u2019s Bold Shift with #DrinkItUp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_Bisleri_focus_on_lifestyle_branding_for_bottled_water\"><\/span>Why did Bisleri focus on lifestyle branding for bottled water?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2024, Bisleri launched the #DrinkItUp campaign with one clear ambition\u2014to use <strong>lifestyle branding<\/strong> to elevate bottled water into something aspirational. Rather than just a healthy habit, hydration was now shown as a part of modern, youth-driven life.<\/p>\n\n\n\n<p>The campaign featured Deepika Padukone, but more importantly, it featured everyday moments made aspirational\u2014gym routines, brunches, road trips, and dance parties. Hence, Bisleri placed hydration not in kitchens or clinics but at the centre of youth culture.<\/p>\n\n\n\n<p>Through this approach, the brand achieved what many legacy FMCG companies aim for\u2014it entered lifestyle conversations without changing the product itself.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_did_the_DrinkItUp_campaign_take_place_and_how_was_it_rolled_out\"><\/span>When did the #DrinkItUp campaign take place and how was it rolled out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bisleri\u2019s lifestyle branding initiative began in <strong>January 2024<\/strong> with cryptic visuals and social media teasers. These hinted at a fresh new look and energy. By <strong>February<\/strong>, the core campaign launched across television and digital, with Deepika Padukone as the relatable face of hydration.<\/p>\n\n\n\n<p>Between <strong>March and April<\/strong>, influencers, hydration challenges, and branded filters expanded the campaign\u2019s footprint. On-ground activations ran throughout the year, especially during peak seasons like weddings and summer travel.<\/p>\n\n\n\n<p>The consistent presence of Bisleri in both online and offline spaces allowed the <strong>lifestyle branding<\/strong> message to resonate deeply with young, social, mobile-first audiences.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/scoreindia.org\/blog\/cultural-storytelling-bira91-culture-connect\/\">Cultural Storytelling with Bira 91: Redefining Brand Identity Through Culture Connect<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_challenges_made_lifestyle_branding_necessary_for_Bisleri\"><\/span>What challenges made lifestyle branding necessary for Bisleri?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although Bisleri had near-total brand awareness, its image was no longer exciting. Several issues triggered the need for <strong>lifestyle branding<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The bottled water segment had become commoditised.<\/li>\n\n\n\n<li>Flavoured water and energy drinks were seen as more &#8220;fun&#8221; and youth-relevant.<\/li>\n\n\n\n<li>Gen Z and millennials were looking for lifestyle alignment, not just utility.<\/li>\n<\/ul>\n\n\n\n<p>Therefore, Bisleri had to shift from being a dependable option to a stylish one. A simple brand refresh wouldn&#8217;t have been enough. It needed a cultural reboot.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_was_lifestyle_branding_executed_through_strategy_and_storytelling\"><\/span>How was lifestyle branding executed through strategy and storytelling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>lifestyle branding<\/strong> approach followed four key pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Celebrity relatability:<\/strong> Deepika Padukone symbolised health, fashion, and youth without feeling out of reach.<\/li>\n\n\n\n<li><strong>Situational storytelling:<\/strong> The campaign showed hydration during brunches, workouts, and road trips\u2014not in sterile, clinical settings.<\/li>\n\n\n\n<li><strong>Minimalist visual content:<\/strong> Reels, AR filters, and short videos conveyed emotion visually, not through heavy copy.<\/li>\n\n\n\n<li><strong>Emotional resonance:<\/strong> The slogan &#8220;#DrinkItUp&#8221; was not about thirst\u2014it was about how you live, share, and show up.<\/li>\n<\/ol>\n\n\n\n<p>Hence, Bisleri built an emotional context around a product often treated as purely functional.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_message_did_Bisleri_aim_to_convey_with_lifestyle_branding\"><\/span>What message did Bisleri aim to convey with lifestyle branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At its heart, the message was simple: <strong>Hydration is part of your identity.<\/strong><\/p>\n\n\n\n<p>The campaign wanted consumers to feel that carrying a Bisleri bottle wasn\u2019t just smart\u2014it was cool. From the way the product was held, styled, and even photographed, it became a <strong>lifestyle branding<\/strong> symbol, not just a plastic bottle.<\/p>\n\n\n\n<p>The updated brand positioning was clear: Bisleri is for modern, fashion-conscious, wellness-focused Indians who see hydration as a personal expression.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_Bisleri_use_different_PR_channels_to_amplify_lifestyle_branding\"><\/span>How did Bisleri use different PR channels to amplify lifestyle branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bisleri\u2019s media mix reflected a true <strong>lifestyle branding<\/strong> campaign:<\/p>\n\n\n\n<p><strong>Television and Digital Films:<\/strong><br>The commercial with Deepika was shot across aspirational, yet everyday locations\u2014caf\u00e9s, homes, gyms\u2014making the narrative visually rich and culturally relevant.<\/p>\n\n\n\n<p><strong>Social Media &amp; Influencers:<\/strong><br>Instagram Reels featured fitness and fashion influencers showing off their \u201chydration moments.\u201d Challenges, filters, and UGC-friendly content pushed reach organically.<\/p>\n\n\n\n<p><strong>Retail Activations:<\/strong><br>Bisleri redesigned its packaging to reflect the #DrinkItUp vibe. Hydration booths at events and caf\u00e9s further embedded the campaign into everyday youth hotspots.<\/p>\n\n\n\n<p><strong>Lifestyle Media Coverage:<\/strong><br>Vogue, GQ, and Grazia India ran stories connecting Bisleri with the rise of \u201cglam hydration.\u201d Interviews with brand heads revealed how the brand reinvented itself through <strong>lifestyle branding<\/strong>.<\/p>\n\n\n\n<p><strong>Campus Engagements:<\/strong><br>Activations across Delhi, Mumbai, Bengaluru, and Pune colleges drove student-led content creation, increasing cultural relevance.<\/p>\n\n\n\n<p>Each touchpoint was intentional, reinforcing the narrative that hydration could be fashionable and expressive.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/reputationtoday.in\/scent-of-a-brand-is-smell-based-pr-possible-in-a-digital-first-india\/\">Scent of a Brand: Is Smell-Based PR Possible in a Digital-First India?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_impact_did_this_lifestyle_branding_approach_have_on_consumers_and_sales\"><\/span>What impact did this lifestyle branding approach have on consumers and sales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The results were both measurable and meaningful:<\/p>\n\n\n\n<p><strong>Online Performance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The main video earned 50+ million views in under a month.<\/li>\n\n\n\n<li>#DrinkItUp trended with over 200,000 user-generated Reels.<\/li>\n\n\n\n<li>Among 18\u201330-year-olds, brand mentions rose by 35%.<\/li>\n<\/ul>\n\n\n\n<p><strong>Offline Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales jumped by 17% in urban outlets, especially for smaller, portable bottle sizes.<\/li>\n\n\n\n<li>Packaging redesigns contributed to stronger shelf presence.<\/li>\n<\/ul>\n\n\n\n<p><strong>Perception Shift:<\/strong><\/p>\n\n\n\n<p>Post-campaign surveys showed a jump in associations with \u201cmodern,\u201d \u201cfashion,\u201d \u201cyouth,\u201d and \u201ccool.\u201d For a category like bottled water, that shift was significant\u2014and it was powered by <strong>lifestyle branding<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_practical_lessons_does_this_campaign_offer_for_PR_students\"><\/span>What practical lessons does this campaign offer for PR students?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The #DrinkItUp campaign is now a case study in using <strong>lifestyle branding<\/strong> for PR success. Some key lessons include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Even basic products can be culturally valuable<\/strong> if placed in the right emotional context.<\/li>\n\n\n\n<li><strong>Celebrity partnerships work better when rooted in everyday life<\/strong>, not fantasy.<\/li>\n\n\n\n<li><strong>Visual communication trumps written explanation<\/strong> in mobile-first campaigns.<\/li>\n\n\n\n<li><strong>Offline experiences matter<\/strong>\u2014hydration booths brought the message into the physical world.<\/li>\n\n\n\n<li><strong>Consistency across platforms builds recall<\/strong>, especially among digitally savvy youth.<\/li>\n<\/ul>\n\n\n\n<p>As Professor Ashita Aggarwal noted, \u201cBisleri didn\u2019t just use a celebrity\u2014they embedded their brand into a lifestyle, with clarity and charm.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Were_there_any_risks_in_Bisleris_campaign_strategy\"><\/span>Were there any risks in Bisleri\u2019s campaign strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, a few.<\/p>\n\n\n\n<p><strong>Overbranding with Celebrity:<\/strong><br>Using Deepika Padukone across too many scenarios risked oversaturation. However, well-edited content and subtle placement avoided this.<\/p>\n\n\n\n<p><strong>Environmental Sensitivities:<\/strong><br>Plastic waste concerns remain a reality for bottled water brands. By steering clear of sustainability claims and focusing on <strong>lifestyle branding<\/strong>, Bisleri avoided opening a conversation it wasn&#8217;t equipped to lead.<\/p>\n\n\n\n<p>Because of careful messaging and well-chosen visuals, the campaign stayed out of controversy while achieving its goals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_does_this_campaign_stand_out_in_the_world_of_lifestyle_branding\"><\/span>Why does this campaign stand out in the world of lifestyle branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Several reasons make #DrinkItUp a milestone in Indian PR campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It showed how to elevate a low-involvement product using cultural cues.<\/li>\n\n\n\n<li>It used <strong>lifestyle branding<\/strong> to make a commodity feel aspirational.<\/li>\n\n\n\n<li>It blended celebrity influence with organic, real-life moments.<\/li>\n\n\n\n<li>It created a multi-platform presence without sounding repetitive.<\/li>\n\n\n\n<li>It proved that perception\u2014not product change\u2014can reposition a brand.<\/li>\n<\/ul>\n\n\n\n<p>For PR professionals and students, it serves as a reminder that creativity, not budget or product category, is often the real differentiator.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Want_to_build_your_own_campaign\"><\/span>Want to build your own campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Curious how storytelling, visuals, and smart strategy can turn even basic products into cultural symbols?<\/p>\n\n\n\n<p>At the <strong>School of Communication &amp; Reputation (SCoRe)<\/strong>, we teach you how to create breakthrough campaigns like #DrinkItUp through our PGDM in Public Relations and Corporate Communications.<\/p>\n\n\n\n<p>Explore how brands win attention and loyalty by understanding the lifestyle choices of young India. Visit us today\u00a0<a href=\"https:\/\/www.scoreindia.org\/\">https:\/\/www.scoreindia.org\/<\/a>\u00a0or give a call at +91 98115 72673 to know about the course in Public Relations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifestyle Branding: How Bisleri Made Hydration Stylish with #Drink..<\/title>\n<meta name=\"description\" content=\"Discover how Bisleri\u2019s #DrinkItUp campaign redefined bottled water through powerful 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