{"id":7708,"date":"2025-08-22T11:38:06","date_gmt":"2025-08-22T11:38:06","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=7708"},"modified":"2025-08-22T11:38:08","modified_gmt":"2025-08-22T11:38:08","slug":"data-analytics-pr-strategy-2025","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/","title":{"rendered":"Data and Analytics: The New Core of PR Strategy in 2025"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#What_this_blog_covers\" >What this blog covers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Data_Analytics_in_Public_Relations\" >Data Analytics in Public Relations<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Why_data_analytics_is_now_the_backbone_of_PR\" >Why data analytics is now the backbone of PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#How_data_analytics_demonstrates_PRs_business_impact\" >How data analytics demonstrates PR\u2019s business impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Data_analytics_supported_by_artificial_intelligence\" >Data analytics supported by artificial intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Real-world_applications_of_data_analytics_in_PR\" >Real-world applications of data analytics in PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Benefits_of_embedding_data_analytics_in_PR_strategy\" >Benefits of embedding data analytics in PR strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Ongoing_challenges_in_adopting_data_analytics\" >Ongoing challenges in adopting data analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Why_data_analytics_skills_are_essential_for_future_careers\" >Why data analytics skills are essential for future careers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Building_your_career_in_public_relations\" >Building your career in public relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Why_this_blog_is_grounded_in_trusted_research\" >Why this blog is grounded in trusted research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_this_blog_covers\"><\/span>What this blog covers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why data analytics is now the backbone of PR<\/li>\n\n\n\n<li>How analytics proves PR\u2019s impact on business outcomes<\/li>\n\n\n\n<li>The role of AI in supporting data-driven strategies<\/li>\n\n\n\n<li>Examples of companies adopting advanced analytics tools<\/li>\n\n\n\n<li>Organisational benefits of a stronger measurement culture<\/li>\n\n\n\n<li>The persistent challenges in analytics adoption<\/li>\n\n\n\n<li>Skills future PR professionals must master in India and beyond<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Analytics_in_Public_Relations\"><\/span>Data Analytics in Public Relations<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Data analytics has become the foundation of public relations in 2025. According to the <em>Cision-PRWeek Comms Report 2025<\/em>, nearly nine in ten communication leaders now rely heavily on data to drive decision-making. This marks a dramatic shift from just a few years ago, when communicators admitted they struggled to prove the value of PR with solid evidence.<\/p>\n\n\n\n<p>Although creativity and storytelling remain essential, the report makes it clear that analytics now anchors PR strategies. Brands want to know not just if messages reached audiences but whether they changed opinions, influenced behaviour, or drove sales. Hence, PR has transitioned from counting clippings to demonstrating measurable business impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_data_analytics_is_now_the_backbone_of_PR\"><\/span>Why data analytics is now the backbone of PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The report shows how far the industry has travelled. Back in 2017, almost three-quarters of communicators admitted they had no clear system to measure impact. In 2025, more than two-thirds confirm they now use advanced analytics systems to connect PR activity to business goals.<\/p>\n\n\n\n<p>This shift reflects not just new tools but new priorities. Measurement is no longer seen as a final step but as a starting point. Communicators now design campaigns with clear outcomes in mind, using analytics from the outset. This cultural change signals the maturity of the profession.<\/p>\n\n\n\n<p>Therefore, PR leaders increasingly see data analytics as central to credibility. Without evidence, communications risks being sidelined. With analytics, PR earns a strategic seat at the leadership table.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_data_analytics_demonstrates_PRs_business_impact\"><\/span>How data analytics demonstrates PR\u2019s business impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the report\u2019s most striking findings is how communicators now use analytics to prove a \u201ccause and effect\u201d relationship between PR activities and outcomes. Katie Tod of CisionOne highlights that leaders can finally show how media coverage, influencer campaigns, or social engagement drive measurable business growth.<\/p>\n\n\n\n<p>Metrics have moved beyond simple reach or impressions. PR teams now track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement rates across digital platforms<\/li>\n\n\n\n<li>Sentiment analysis of media and social coverage<\/li>\n\n\n\n<li>Conversion data linked to campaigns<\/li>\n\n\n\n<li>Share of voice compared to competitors<\/li>\n\n\n\n<li>Financial ROI models tied to communications<\/li>\n<\/ul>\n\n\n\n<p>Hence, PR has found a language the C-suite respects. By demonstrating that communications can reduce crisis costs, boost sales, or protect reputations, PR leaders now command greater authority and investment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_analytics_supported_by_artificial_intelligence\"><\/span>Data analytics supported by artificial intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The 2025 Comms Report reveals how artificial intelligence is strengthening analytics capabilities. Nearly two-thirds of respondents agree that AI tools are \u201cnotably improving\u201d their ability to process and interpret data.<\/p>\n\n\n\n<p>AI allows PR professionals to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse thousands of media articles rapidly<\/li>\n\n\n\n<li>Map influencer networks and their actual impact<\/li>\n\n\n\n<li>Predict reputational risks based on online sentiment<\/li>\n\n\n\n<li>Generate reports linking communication inputs to business outcomes<\/li>\n<\/ul>\n\n\n\n<p>For example, agencies are building proprietary tools such as Retrieval-Augmented Generation (RAG) engines that quickly summarise large datasets. Others are using AI to track healthcare conversations, mapping influencers and their credibility in real time.<\/p>\n\n\n\n<p>Although AI cannot replace strategic judgement, it enables communicators to work faster and smarter. Therefore, the fusion of AI with data analytics has elevated PR\u2019s capacity for insight.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-world_applications_of_data_analytics_in_PR\"><\/span>Real-world applications of data analytics in PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The report highlights several case studies that illustrate how analytics is being applied in practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NBCUniversal Telemundo<\/strong>: Its in-house research team deploys data analysts before and after every campaign. This ensures accurate benchmarking and helps the organisation learn systematically from each initiative.<\/li>\n\n\n\n<li><strong>Healthcare communications firms<\/strong>: Many now use bespoke insights engines to identify the most credible voices in patient and doctor conversations. This level of targeting improves message effectiveness.<\/li>\n\n\n\n<li><strong>Tech and financial companies<\/strong>: Proprietary platforms now connect customer acquisition trends with PR investment, helping leadership decide exactly where communications adds value.<\/li>\n<\/ul>\n\n\n\n<p>These examples demonstrate that data analytics is not theoretical. It is already shaping high-level strategy, budgets, and long-term reputation management.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_embedding_data_analytics_in_PR_strategy\"><\/span>Benefits of embedding data analytics in PR strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embracing analytics creates wide-ranging advantages for both organisations and professionals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C-suite trust<\/strong>: Leaders trust what can be measured. Analytics secures investment.<\/li>\n\n\n\n<li><strong>Sharper strategy<\/strong>: Evidence ensures that messages reach the right audiences at the right time.<\/li>\n\n\n\n<li><strong>Cost efficiency<\/strong>: Campaigns are optimised, saving money on ineffective tactics.<\/li>\n\n\n\n<li><strong>Crisis management<\/strong>: Early-warning analytics help brands respond before issues escalate.<\/li>\n\n\n\n<li><strong>Long-term credibility<\/strong>: Evidence-driven work positions PR as equal to marketing and sales.<\/li>\n<\/ul>\n\n\n\n<p>Moreover, analytics creates a cycle of continuous improvement. Each campaign provides learnings that inform the next, leading to ever-stronger outcomes.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/reputationtoday.in\/the-great-indian-unboxing-how-packaging-became-a-pr-statement\/\">The Great Indian Unboxing: How Packaging Became a PR Statement<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongoing_challenges_in_adopting_data_analytics\"><\/span>Ongoing challenges in adopting data analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite clear progress, challenges remain. According to the report, many PR professionals still struggle with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aligning communications data to overall business KPIs<\/li>\n\n\n\n<li>Converting analytics into actionable strategies<\/li>\n\n\n\n<li>Choosing the right measurement tools from an overwhelming range<\/li>\n\n\n\n<li>Balancing human judgement with AI automation<\/li>\n<\/ul>\n\n\n\n<p>Alfredo Richard, EVP at NBCUniversal Telemundo, compares these hurdles to the \u201cfinal mile\u201d of a marathon. The tools exist, but discipline and integration remain difficult.<\/p>\n\n\n\n<p>Therefore, while optimism is high, communicators know they must refine their skills and frameworks to fully unlock the value of data analytics.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_data_analytics_skills_are_essential_for_future_careers\"><\/span>Why data analytics skills are essential for future careers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For young graduates and professionals, analytics is not a specialised niche but a core expectation. Employers increasingly seek PR candidates who can blend creativity with data literacy.<\/p>\n\n\n\n<p>Future communicators will need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Master digital dashboards and social listening tools<\/li>\n\n\n\n<li>Write reports that translate numbers into narratives<\/li>\n\n\n\n<li>Collaborate effectively with data scientists<\/li>\n\n\n\n<li>Understand ethical considerations in data usage<\/li>\n\n\n\n<li>Apply AI responsibly without losing the human touch<\/li>\n<\/ul>\n\n\n\n<p>Hence, data analytics is both a career differentiator and a long-term survival skill.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_your_career_in_public_relations\"><\/span>Building your career in public relations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For aspiring PR professionals in India, developing these skills starts with choosing the right institute. <strong>SCoRe<\/strong> offers a <strong>PGDM in Public Relations and Corporate Communications<\/strong>, blending modern analytics, AI applications, and measurement frameworks with traditional communication foundations.<\/p>\n\n\n\n<p>As one of the <strong>top PR institutes<\/strong> and among leading <strong>PR colleges in Mumbai and India<\/strong>, SCoRe equips graduates to meet industry expectations. Its curriculum ensures that students understand not only how to create stories but also how to prove their impact with evidence.<\/p>\n\n\n\n<p>Therefore, anyone hoping to lead in PR\u2019s data-driven era should consider programmes that place analytics at their heart.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/scoreindia.org\/blog\/employee-influencers-public-relations-2025\/\">Employee Influencers and Public Relations in 2025: Redefining Brand Trust<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_this_blog_is_grounded_in_trusted_research\"><\/span>Why this blog is grounded in trusted research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The insights in this blog are drawn from the <em>Cision-PRWeek Comms Report 2025<\/em>, based on a survey of 310 senior communicators across North America. This report is respected because it combines hard data with expert commentary, making it a benchmark for how PR evolves year after year.<\/p>\n\n\n\n<p>Its credibility lies in both scope and consistency. Covering eight years of research, it offers unparalleled insights into how communications leaders are adapting to new challenges, especially the integration of analytics and AI.<\/p>\n\n\n\n<p>Hence, readers can trust that the conclusions shared here are grounded in evidence, not opinion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Data analytics is not an accessory to PR\u2014it is its new foundation. Communicators who master measurement will prove their value, earn C-suite respect, and create stronger campaigns. Those who ignore it risk being left behind.<\/p>\n\n\n\n<p>For young professionals and students, the message is clear. The future of PR belongs to those who can combine creativity with analytics. Institutions like SCoRe ensure that graduates are ready to thrive in this reality. With the right training and mindset, the data-driven future of communications offers more opportunities than ever before.<\/p>\n\n\n\n<p>Visit us today&nbsp;<a href=\"https:\/\/www.scoreindia.org\/\">https:\/\/www.scoreindia.org\/<\/a>&nbsp;or give a call at +91 98115 72673 to know about the course in Public Relations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Analytics: The New Core of PR Strategy in 2025<\/title>\n<meta name=\"description\" content=\"Data analytics is transforming public relations in 2025, helping communicators prove impact, optimise campaigns, and secure C-suite trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Analytics: The New Core of PR Strategy in 2025\" \/>\n<meta property=\"og:description\" content=\"Data analytics is transforming public relations in 2025, helping communicators prove impact, optimise campaigns, and secure C-suite trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T11:38:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T11:38:08+00:00\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/\",\"name\":\"Data Analytics: The New Core of PR Strategy in 2025\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/08\/3.svg\",\"datePublished\":\"2025-08-22T11:38:06+00:00\",\"dateModified\":\"2025-08-22T11:38:08+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Data analytics is transforming public relations in 2025, helping communicators prove impact, optimise campaigns, and secure C-suite trust.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/08\/3.svg\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2025\/08\/3.svg\",\"width\":600,\"height\":250,\"caption\":\"Data and Analytics: The New Core of PR Strategy in 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/data-analytics-pr-strategy-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data and Analytics: The New Core of PR Strategy in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media &amp; 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