In life, we all want to be associated with the best. Be it sitting at the exam hall beside the first girl\u00a0or getting checked by the best doctor in town or being the best player in a specific sport. We all have a fascination with the number one.<\/p>\n
So, what is that the best sports brand in the world does, that unites people irrespective of caste, class and religion? They churn out a campaign on a topic which almost each and every person in the world can associate with. They make a campaign on an alarming topic \u2013 equality. A campaign that not only rings a bell in the mind but raises questions in the heart.<\/p>\n
What is equality? In layman\u2019s language, equality refers to the state of being equal in terms of equal rights, status or opportunities. It is important as we have been raised saying it\u2019s a world which abides by fair rules and equality. But then with time, one realises how fake those terms are and how unfair the world is around us.<\/p>\n
So, what role did\u00a0Nike<\/a>\u00a0play in this game of equality?<\/p>\n In February 2017, the world\u2019s best sports brand came up with a campaign on Equality. The equality video was directed by Melisa Matsoukas who is best known for her music videos and it featured Nike athletes like\u00a0Serena Williams<\/a>,\u00a0LeBron James<\/a>,\u00a0Dalilah Muhammad<\/a>,\u00a0Kevin Durant<\/a>,\u00a0Gabby Douglas<\/a>,\u00a0Victor Cruz<\/a>\u00a0and\u00a0Megan Rapinoe<\/a>. With a phrase, \u201cworth should outshine colour\u201d, the campaign gave people the message to take the fairness and respect they see in sport and translate them off the field.<\/p>\n