{"id":896,"date":"2018-06-06T11:46:48","date_gmt":"2018-06-06T11:46:48","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=896"},"modified":"2024-08-21T11:06:37","modified_gmt":"2024-08-21T11:06:37","slug":"top-industries-using-pr","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/","title":{"rendered":"How are some of the Top Industries a using PR?"},"content":{"rendered":"<p>Every industry needs public relations (PR). Industries such as automobile, retail, FMCG, aviation, entertainment etc. are using PR the most. These could be press release, reputation management, crisis communication and more. PR is not just about promoting businesses but to ensure that the business remains top of minds among target audience.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#Top_industries_using_PR_practices\" >Top industries using PR practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#How_are_Industries_categorised\" >How are Industries categorised?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#How_is_PR_practiced_in_retail\" >How is PR practiced in retail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#How_do_we_use_PR_in_FMCG_Industry\" >How do we use PR in FMCG Industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#How_Banking_Financial_Services_and_Insurance_Industries_make_use_of_PR\" >How Banking Financial Services and Insurance Industries make use of PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#How_PR_is_exercised_in_airline_industry\" >How PR is exercised in airline industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#What_are_the_challenges_in_Entertainment_industry_for_PR\" >What are the challenges in Entertainment industry for PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/top-industries-using-pr\/#What_are_the_challenges_and_success_of_PR_in_top_industries\" >What are the challenges and success of PR in top industries?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>How top industries use PR?<\/li>\n<li>How are these industries categorised?<\/li>\n<li>What goes on behind these glamourous life of PR?<\/li>\n<li>What are the success mantras of these PR practices?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"Top_industries_using_PR_practices\"><\/span>Top industries using PR practices<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><!--more--><\/p>\n<p>Positioning oneself in the world of cut throat competition has become challenging for PR professionals. It\u2019s really important to keep track of what one does and how it is done. It\u2019s no secret that companies need brand awareness, media coverage and reputation management, and they always will. Every industry demands its own positioning in a very unique way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_are_Industries_categorised\"><\/span>How are Industries categorised?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Product oriented industries are the industries which sell tangible products and target consumers so as to increase their customer base.<\/li>\n<li>Service oriented industries focus in providing best services to its clients in the form of advisory or consultation<\/li>\n<\/ul>\n<p>For instance, take a look at how PR consultancies are involved with automobile industry in creating awareness for the public. The campaigns are driven by the PR consultancies, and they are also involved in developing the press releases for their clients. For example, in collaboration with Anil Kapoor\u2019s <a href=\"https:\/\/en.wikipedia.org\/wiki\/24_(TV_series)\">television series 24<\/a>, Two S-Cross which were driven across the streets of Delhi, where the entire city could participate; all they had to do was grab a picture of the car and tweet about it using #AnilKapoorInScross. The campaign received over 17,000 mentions on Twitter and trended for over 24 hours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_is_PR_practiced_in_retail\"><\/span>How is PR practiced in retail?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A retail PR strategy not only focus to keep the consumers informed about their latest products but they are also keen to work creatively in developing the strategies. Public relation professionals will make retailers to work on positive media coverage, online buzz and community involvement to become a medal-worthy retailer. In 2015, Domino\u2019s announced that US customers can order their pizza by tweeting the corresponding emoji, describing as \u2018epitome of convenience\u2019. But as you know not all PR fuss create a positive splash.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-899 size-full lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash.jpg\" alt=\"\" width=\"6000\" height=\"4000\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash.jpg 6000w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-300x200.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-768x512.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-1024x683.jpg 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-1200x800.jpg 1200w\" data-sizes=\"(max-width: 6000px) 100vw, 6000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 6000px; --smush-placeholder-aspect-ratio: 6000\/4000;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-899 size-full\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash.jpg\" alt=\"\" width=\"6000\" height=\"4000\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash.jpg 6000w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-300x200.jpg 300w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-768x512.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-1024x683.jpg 1024w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/kevin-jarrett-626828-unsplash-1200x800.jpg 1200w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_we_use_PR_in_FMCG_Industry\"><\/span>How do we use PR in FMCG Industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FMCG industry is the 4<sup>th<\/sup> largest sector in Indian economy, to India Brand Equity Foundation. It is highly driven by the changing consumers\u2019 habits and the major cultural shift in the lifestyle of people. The industry needs a fast-acting PR pro that engages with the brand and to the consumers\u2019 mind as well. For example, Whisper, the sanitary napkin brand from P&amp;G is out to restore that freedom of women in <a href=\"https:\/\/www.youtube.com\/watch?v=PhHLAHqrGvk\">\u2018Touch the pickle\u2019<\/a> \u2013 a campaign designed to bust period taboos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Banking_Financial_Services_and_Insurance_Industries_make_use_of_PR\"><\/span>How Banking Financial Services and Insurance Industries make use of PR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Banking Financial Services and Insurance industry is the world\u2019s fastest growing economy but is grappling with challenges that tests its strength and resilience. Once the brand loses its identity, it loses the customer loyalty as they have a long term relationship with their income and lifetime savings at stake. For example, State Bank of India\u2019s campaign called as \u2018Braving the Tsunami of Demonetisation\u2019 helped the customers to go for cashless transactions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_PR_is_exercised_in_airline_industry\"><\/span>How PR is exercised in airline industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Airline industry too handles the routine marketing and media practices so as to keep their customers updated. <a href=\"http:\/\/levick.com\/\">LEVICK<\/a> Aviation PR team is a first responder whenever any tragedy strikes. They have different PR services for airline industry which offers not only to communicate special offers but also to address and manage the catastrophe which can occur if the grievance cell is not managed by staff effectively. Promotions, building relationships, campaigns for new launch of services, digital PR and social media are quite a few interesting activities that PR manages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_challenges_in_Entertainment_industry_for_PR\"><\/span>What are the challenges in Entertainment industry for PR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The glamorous life of public relations in entertainment industry is not the one filled with red carpet, celebrities and attending parties. PR in entertainment deal with very practical kind of people and not to the people representing brand or any organisation. Content creation for social media platforms to promote films, writing reviews, promotion of events related to film are all part of PR activities working in the entertainment industry. We can quote an example from the recent release of Akshay Kumar\u2019s movie Padman, which got viral on the social media and was supported by thousands of his followers using hashtag &#8211; #padmanchallenge. The motive of this campaign was to destigmatise about menstruation in all parts of India and to create more awareness through the campaign. To get rid of the shame that women carry associated with menstruation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_challenges_and_success_of_PR_in_top_industries\"><\/span>What are the challenges and success of PR in top industries?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be it any industry which is catering to different market segments, public relations know what and how to do to place their brands reputation in the eyes of their customers. If you\u2019re selling a product, demonstrate its usage through creativity. If you\u2019re providing any service, ensure your target group understands what you\u2019re intending to sell. Hence to build the reputation of a brand, it\u2019s important to run PR activities effectively by laying down an effective PR plan that is capable of raising awareness.<\/p>\n<p><span class=\"m_-3136551749390409215gmail-im\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-897 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/Ratnanjali_Profile-pic-226x300.jpg\" alt=\"\" width=\"226\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/Ratnanjali_Profile-pic-226x300.jpg 226w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/Ratnanjali_Profile-pic.jpg 516w\" data-sizes=\"(max-width: 226px) 100vw, 226px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 226px; --smush-placeholder-aspect-ratio: 226\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-897\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/Ratnanjali_Profile-pic-226x300.jpg\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/Ratnanjali_Profile-pic-226x300.jpg 226w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/06\/Ratnanjali_Profile-pic.jpg 516w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/noscript>Ratnanjali is Marketing Coordinator at SCoRe. She studied Masters in Business Administration in Finance &amp; Marketing from Dayalbagh Educational Institute, Agra and has done graduation in Bachelor&#8217;s in Technology (Computer Science &amp; Engineering) from Amity University, Noida.\u00a0\u00a0<\/span><\/span><span style=\"color: #000000;\">She enjoys reading &amp; writing and fond of cooking. She aspires to have her own cafe &amp; clothing brand.\u00a0<\/span>She can be reached at\u00a0<a href=\"https:\/\/twitter.com\/ratnanjali25\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/twitter.com\/ratnanjali25&amp;source=gmail&amp;ust=1528369477653000&amp;usg=AFQjCNE1lxJBBG3bATBnBEMNxGBbib0YnA\">@ratnanjali25<\/a>\u00a0on Twitter and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ratnanjali-singh-00605b97\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.linkedin.com\/in\/ratnanjali-singh-00605b97\/&amp;source=gmail&amp;ust=1528369477653000&amp;usg=AFQjCNGafuV-8y6ntt09WRlHg-34v4WolA\">here<\/a>\u00a0on Linkedin. Here&#8217;s a link to her personal blog &#8211;\u00a0<a href=\"http:\/\/ratnanjalisingh.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/ratnanjalisingh.wordpress.com\/&amp;source=gmail&amp;ust=1528369477653000&amp;usg=AFQjCNESK2BNnxwOYJicMKIkoHedOj2O6A\">ratnanjalisingh.wordpress.<wbr \/>com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Industries using PR and How - Blog by Ratnanjali Singh<\/title>\n<meta name=\"description\" content=\"Top industries such as automobile, retail, FMCG, aviation, entertainment are using PR. 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