{"id":963,"date":"2020-09-23T08:35:18","date_gmt":"2020-09-23T08:35:18","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=963"},"modified":"2024-08-13T08:21:05","modified_gmt":"2024-08-13T08:21:05","slug":"basic-principles-on-pr","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/","title":{"rendered":"Some basic principles on PR"},"content":{"rendered":"<p>Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It\u2019s a long-drawn process and the process of building a good reputation for a brand will take time. One should have a strong self-belief in PR when you use this communication tool. Some of the best technology brands have only used PR to build their brand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#What_are_the_basic_principles_on_public_relations\" >What are the basic principles on public relations?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#1_Setting_Expectations\" >1. Setting Expectations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#2_Key_messaging_and_Objectives\" >2. Key messaging and Objectives:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#3_Identifying_Spokesperson\" >3. Identifying Spokesperson:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#4_Press_Release_Press_notes\" >4. Press Release &amp; Press notes:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#5_Relationship_meetings\" >5. Relationship meetings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#6_Press_Conferences\" >6. Press Conferences:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#7_Authored_Articles\" >7. Authored Articles:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/#8_Crisis_Management\" >8. Crisis Management:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>How one should prepare themselves for a PR profession?<\/li>\n<li>What are the basic duties and responsibilities of a PR professional?<\/li>\n<li>What are the brands and objectives for in PR profession?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"What_are_the_basic_principles_on_public_relations\"><\/span>What are the basic principles on public relations?<!--more--><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h5><span class=\"ez-toc-section\" id=\"1_Setting_Expectations\"><\/span>1. Setting Expectations:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Both the client and the agency should set their expectations right at the beginning of the relationship. The deliverables for the year broken into quarters should be worked out and monitored every quarter. Invariably the first month will be to warm up the media and familiarise media about the brand. One cannot expect any coverage in the first month unless it\u2019s a big and breaking news.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Key_messaging_and_Objectives\"><\/span>2. Key messaging and Objectives:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A focused PR objectives should be drawn out, which should be sharp and well defined. This should be supported with the Key messaging for the quarter which will address objectives laid out. If you have sharp and precise messaging then one will be able to go and confidently pitch stories with the media.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Identifying_Spokesperson\"><\/span>3. Identifying Spokesperson:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Identify your spokesperson and ensure that he or she is media trained. Delivering the right message with the journalist is of paramount importance to get your messaging right when the story is published. The spokesperson should anticipate the possible questions that the journalist will throw and come prepared for the interview. Here the PR agency should help the spokesperson in preparing.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Press_Release_Press_notes\"><\/span>4. Press Release &amp; Press notes:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Press releases has become a pass\u00e9. Avoid frequently sending press notes to the publication. These notes never reach the journalist and even if it reaches it is never read by them. Instead figure out if you can think of some good pitch stories based on the release to leverage the same.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Relationship_meetings\"><\/span>5. Relationship meetings:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>It is important that the relationship meeting with journalists happens with out fail. This is the best platform to share your insights and information with the journalist who is always looking for information and knowledge about the category. Try and explore to have this meeting in multiple cities as this will help the client increasing the reach with the publications.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"6_Press_Conferences\"><\/span>6. Press Conferences:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Manage your press conference very carefully. Only when you have really Big News hold one otherwise its waste of money. Pick your venue carefully so that the journalist attends the conference. Even the timings for the conference is very critical. Please decide the timing and venue in consultation with your agency.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"7_Authored_Articles\"><\/span>7. Authored Articles:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You may always not have news to talk about so at this point of time try and plant articles written by your spokesperson. Here you can bring in some innovation to your piece and can also help build your credibility. Ensure that your agency has a good contenth team to construct a good story.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"8_Crisis_Management\"><\/span>8. Crisis Management:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Crisis management is another area one has to be on toes. It is difficult\u00a0to kill any negative stories so ensure that a crisis management document is handy and ready in case of any emergency.<\/p>\n<p><strong>&#8211; Ganapathy Vishwanathan\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-965 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-768x1152.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-1200x1800.jpg 1200w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-965\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-768x1152.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-1200x1800.jpg 1200w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>Ganapathy Viswanathan comes with over 3 decades of industry experience in Brand Communication, Public Relations &amp; Digital Marketing. He has worked in diverse disciplines with several multinational advertising agencies like Ogilvy ,Lowe and Mudra Group. On the Public Relations front, he was\u00a0 the General Manager Western region of\u00a0<span class=\"aBn\" tabindex=\"0\" data-term=\"goog_228246488\"><span class=\"aQJ\">20:20<\/span><\/span>\u00a0MSL, where he spearheaded the western region operations. In his last Senior role he was the Senior Vice President\u00a0 Sales &amp; Marketing\u00a0 Communication at Eureka Mobile Advertising a mobile engagement company in India head quartered in UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[186,69,6],"class_list":["post-963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-client","tag-education","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Basic principles on Public Relations - SCoRe blog by Ganapathy<\/title>\n<meta name=\"description\" content=\"Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/basic-principles-on-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic principles on Public Relations - 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