‘Champion a culture that is open, optimistic and committed to extraordinary work.’

WPP is a creative transformation company. It is one of the ‘Big Five’ multinational advertising and public relations company. It was originally known as Wire and Plastic Products who use to manufacture wire shopping baskets back in 1971. In 1985, Martin Sorrell took a controlling stake to build an international marketing and advertising group. He renamed the company simply as WPP and became the Chief Executive Officer of the firm.

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Today, WPP is one of the leaders in communications, experience, and home to many of the most admired agencies and consultancies in the world. Today the company is not only the leader in communications through the best of technology and data but has achieved the best outcomes in media buying for their clients, has given the most effective and efficient marketing solutions to some large companies across the globe.

Lots of advertising, public relations, media and market research companies come under the WPP across the globe. WPP is the parent/holding company of different agencies and consultancies like Ogilvy, Hill & Knowlton, J.Walter Thompson, Young & Rubicam, Burson Marsteller, Akqa, GroupM, MediaCom, Wavemaker, Finsbury.

The company offers the best ‘communications, experience, commerce and technology to build better futures for our clients’. It is offered through the services provided like Advertising, Branding and identity, Media planning and buying, Public Relations, Market research, Data and Insight, Digital Marketing, Productions.

WPP team has done some great work which is recognised and appreciated by people across the globe and has also made them win a lot of awards over the years.

WPP has got their offices in 112 countries where more than 130,000 people work.

Mark Read is the current Chief Executive Officer of WPP. Recently John Rogers has been appointed as Chief Financial Officer of WPP who will be joining in 2020.

InMobi Group and WPP have entered a multi-year strategic partnership to co-build unique benefits and help marketers enhance brand experiences for consumers.

In June 2019, WPP Group took a pledge to phase out single-use plastics in all the offices and campuses worldwide by 2020 as they have signed the ‘New Plastics Economy Global Commitment’.

–Neha Goyal

Neha Goyal is an alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai and was recruited by Adfactors PR for their Mumbai office.