DURATION:
10 Months
LOCATION:
Mumbai
ELIGIBILITY:
Graduate
FEES:
₹2,50,000 plus GST
The 10-month Post Graduate Programme in Public Relations has been created
by PR professionals to train the future super stars of PR.
Being built by PR professionals means that from day one SCoRe students perform as PR consultants, work
on campaigns and opportunities not available anywhere else and are guided by experienced PR
professionals. By the end of the programme, SCoRe students are ready to hit the ground running.
The programme has been built by corporate communicators, PR consultants and global academics who
specialise in PR training.
Do you want a copy of a brochure? Fill out this form, and we will email it to you!
Know more about the faculty here
Only Programme in India built by Public Relations Professionals
Guaranteed internships & placements
Practical exposure with PR campaign simulations, field projects,
consultancy
exposure from day One
A programme covered in 10 months which typically takes two years
Only Programme in the World Endorsed by PRCAI
Scholarships & Fellowships for
top performers
Exclusive access to World’s largest PR
Summit - PRAXIS, Reputation
Today
Conclaves & Other conferences
Focus on Political Communications and
Public Affairs
Fundamental aspects of communications are covered, to prepare a solid foundation for students for PR. Training also begins to refine writing and presentation skills of students.
Technical Aspects of public relations are introduced at this stage. Students get to apply these concepts to real life PR campaigns through simulations and projects, under the guidance of practicing PR professionals.
Students can intern with PR Firms or Corporate Communications teams.
Option to intern with 1.) 4-month internship or 2.) 2-month internships.
Internships are well structured & monitored consistently, to ensure they’re
meaningful.
Transformation into PR consultants happens in the final term, as students learn advanced aspects of PR & apply them in live projects offered by corporates. Micro-internships are organised in various PR firms - where they shadow, interact with and learn from day to day activities of PR consultants.
This is where candidates can indicate which PR firm, location and practice they would like to join. After this interest is expressed, students interact with their choice of PR firms where the final placement decision is made. Your job begins in June (or whenever you and your company mutually decide)
Fundamental aspects of communications are covered, to prepare a solid foundation for students for PR. Training also begins to refine writing and presentation skills of students.
Technical Aspects of public relations are introduced at this stage. Students get to apply these concepts to real life PR campaigns through simulations and projects, under the guidance of practicing PR professionals.
Students can intern with PR Firms or Corporate
Communications teams.
Option to intern with 1.) 4-month internship or 2.)
2-month internships.
Internships are well structured & monitored
consistently, to ensure they’re meaningful.
Transformation into PR consultants happens in the final term, as students learn advanced aspects of PR & apply them in live projects offered by corporates. Micro-internships are organised in various PR firms - where they shadow, interact with and learn from day to day activities of PR consultants.
This is where candidates can indicate which PR firm, location and practice they would like to join. After this interest is expressed, students interact with their choice of PR firms where the final placement decision is made. Your job begins in June (or whenever you and your company mutually decide)
The SCoRe PR Programme is built on the foundation of experiential learning. Students
step right into the shoes of a PR
Consultant from Day One. From case studies and live projects of
global PR campaigns to ground zero view of the PR
world, SCoRe students are not only entitled but
expected to perform as PR practitioners.
SCoRe students get exclusive access
to the biggest conferences for PR and Corporate Communications to learn from
and network from professionals. This puts them right up front to the PR
world.
World’s Biggest PR & Corporate Communications Summit
India’s Only PR Magazine hosts two conclaves
The Founders’ Summit
A Gathering of Ideas and Intelligence
Annual Awards for Best Indian PR firms & Corporate Communications Teams
Annual gathering of senior professionals
In their final term students spend about a week in India’s biggest PR firms, interacting with, learning from and shadowing senior and junior PR pros. This gives them a chance to truly ‘experience’ the practice of PR.
Also in the final term, students work AS PR Firms, on live projects given by corporates. The students form their own PR firms, create a strategy and roll out campaigns. Past batches got opportunities to work with Godrej Group, Global Citizen Concert, The Happionaire Way, The Promise Foundation, and many other brands
In the final term, students spend 14 days with Corporate Communications teams of large companies in Mumbai. This is a model unique to SCoRe, and gives students a chance to see how Corp Comm teams work, and what they expect from PR consultants. Here are some of the firms where our students have
SCoRe students get exclusive access to
the biggest conferences for PR and Corporate Communications to learn from
and
network from professionals. This puts them right up front to the PR world.
World’s Biggest PR & Corporate Communications Summit
India’s Only PR Magazine
hosts two conclaves
The Founders’ Summit
A Gathering of Ideas and
Intelligence
Annual Awards for
Best Indian PR firms &
Corporate Communications Teams
Annual gathering of
senior professionals
In their final term students spend about
a week in India’s biggest PR firms, interacting with, learning from and
shadowing
senior and junior PR pros. This gives them a chance to truly ‘experience’ the
practice of PR.
Also in the final term, students work AS
PR Firms, on live projects given by corporates. The students form their own
PR
firms, create a strategy and roll out campaigns. Past batches got opportunities to
work with Godrej Group, Global
Citizen Concert, The Happionaire Way, The Promise
Foundation, and many other brands.
In the final term, students spend 14 days with Corporate Communications teams of large companies in Mumbai.
This is a model unique to SCoRe, and gives students a chance to see how Corp Comm teams work, and what they expect
from PR consultants. Here are some of the firms where our students have
SCoRe follows a case study based methodology of teaching –
wherein PR practitioners show the students how they administered
their campaigns – right from
briefing to execution.
These are interaction sessions
where the
most senior leaders of
the PR and Communications share
their
experiences and insights
from the profession.
Sessions around the 36 courses of
the
programme. The programme
offers two electives in the third
term
– Advanced Corporate Communications and Advanced
Political Communications II.
The SCoRe faculty comprises of experienced professionals from the PR domain
who teach and mentor students at the school. The team includes the who's
who of PR from India and abroad.
The programme has been designed to cater to jobs in India’s top PR firms
who have come together to build SCoRe.
On an average students of SCoRe have two
offers waiting by the time they graduate.
"I don’t think any other institute gives you such exposure to PR consultancies & access to networking and knowledge platforms like PRAXIS, PR Moment Conferences etc."
– Prerna Porwal
Class of 2017
"I would recommend this programme because it gives you exposure to learn more and an the opportunity to learn from the best."
– Priyadarshini Mazumdar
Class of 2017
"I got to learn how to interact with journalists and how PR campaigns are executed."
– Amy Crasto
Class of 2017
“I recommend this programme because it made me much more confident and realise my potential.”
– Judelyne Banerji
Class of 2017
"It is only at SCoRe where we get to visit PR firms as students and get hands on experience at the job."
– Nicole Fichardo
Class of 2017
"I would recommend SCoRe to people looking for careers in media because SCoRe offers you multiple opportunities to experience different avenues in PR that one would like to specialise in."
– Mehernaz Fitter
Class of 2017
“A totally new path in my career couldn’t have started on a better note.”
– Sumitha Naik
Class of 2017
"I absolutely loved being a part of the first batch and it was an honour. Regardless of where I end up in life, what I have learned here is going to help me throughout my career."
– Amisha Tirthani
Class of 2017
"I don’t think any other institute gives you such exposure to PR consultancies & access to networking and knowledge platforms like PRAXIS, PR Moment Conferences etc."
– Prerna Porwal
Class of 2017
"I would recommend this programme because it gives you exposure to learn more and an the opportunity to learn from the best."
– Priyadarshini Mazumdar
Class of 2017
"I got to learn how to interact with journalists and how PR campaigns are executed."
– Amy Crasto
Class of 2017
“I recommend this programme because it made me much more confident and realise my potential.”
– Judelyne Banerji
Class of 2017
"It is only at SCoRe where we get to visit PR firms as students and get hands on experience at the job."
– Nicole Fichardo
Class of 2017
"I would recommend SCoRe to people looking for careers in media because SCoRe offers you multiple opportunities to experience different avenues in PR that one would like to specialise in."
– Mehernaz Fitter
Class of 2017
“A totally new path in my career couldn’t have started on a better note.”
– Sumitha Naik
Class of 2017
"I absolutely loved being a part of the first batch and it was an honour. Regardless of where I end up in life, what I have learned here is going to help me throughout my career."
– Amisha Tirthani
Class of 2017
Are you interested in this programme or want to know
more?
Just drop us a word below and we will call you as soon
as possible out:
Check out our next dates and venues for the SCoRe Entrance Test (SET). Click Here
You must be a graduate by August of the current year.
(You’re eligible if you’re awaiting your final year results)
Click on the APPLY Tab and fill up the form You will receive a call (from 9811572673) & an email (from TalkToUs@scoreindia.org) with further instructions.
Check out the next date(s) of our entrance test. For now, it is completely online.
Appear for the Entrance Test, which comprises three parts
Writing Test
Two 300-word essays to be written
(choosing from four topics). Topics
could range from current affairs to
PR case studies. What we like to
see is the ability to build a story in
a fluent manner.
Aptitude Test
Which consists of 4 sections:
Language Skills (25%)
General Awareness (15%)
Logical Reasoning (10%)
Data Interpretation (10%)
Interviews (Qualifier)
The interview round assesses the
overall fit
of the candidate for PR –
by understanding the motivations
for
joining the field, general attitude
towards excelling in it, and
medium
to long term career plan. Candidates
with highest scores
are made an
admission offer.
At the time of appearing for SET, please carry:
The total Fee of the programme is 2,50,000 plus GST Payable in three instalments:
50,000: Joining Fee - to be paid within 7 days of receiving admission letter.
1,00,000: to be paid at the time of joining .
1,00,000: to be paid before 20 December of the ongoing year.
Option to pay the fee in monthly instalments can do so. SCoRe’s strategic
partners EduVanz provide scholar loans to
make the payments spread out over
9-14 months instead of two instalments.
At the time of application, interested students can indicate if they
would like to avail this.
Check out our next dates and venues for the SCoRe Entrance Test (SET). Click Here
14th August 2020
Programme Starts
5th- 16th October 2020
Internship Recruitment Period
10th-15th November 2020
Term + Diwali break
16th Novmber 2020
Term II Begins
28th November 2020
SPECTRA Day 1
12th December 2020
SPECTRA Day 2
2nd January - 27th February, 2021
PR Internship
10th January 2021
SPECTRA Day 3
1st March 2021
Term III Begins
15th March - 14th April, 2021
Placement Period
1st - 14th June 2021
Commencement Period
15th June 2021
Career in Public Relations Begins
School of Communications & Reputation (SCoRe)
3rd Floor
Kohinoor Education Complex,
Kohinoor City Road, Kurla West,
Mumbai, Maharashtra 400070
Are you interested in this programme or want to know more?
Just drop us a word below and we will call you as soon as possible out:
Check out our next dates and venues for the SCoRe Entrance Test (SET). Click Here
You must be a graduate by August of the current year.
(You’re eligible if you’re awaiting your final year results)
Click on the APPLY Tab and fill up the form You will receive a call (from 9811572673) & an email (from TalkToUs@scoreindia.org) with further instructions.
Check out the next date(s) of our entrance test. For now, it is completely online.
Appear for the Entrance Test, which comprises three parts
Writing Test
Two 300-word essays to be written
(choosing from four topics). Topics
could range from current affairs
to PR case studies. What we like to
see is the ability to build a story in
a fluent manner.
Aptitude Test
Which consists of 4 sections:
Language Skills (25%)
General Awareness (15%)
Logical Reasoning (10%)
Data Interpretation (10%)
Interviews (Qualifier)
The interview round assesses the
overall fit of
the candidate for PR –
by understanding the motivations
for joining
the field, general attitude
towards excelling in it, and medium
to
long term career plan. Candidates
with highest scores are made an
admission
offer.
At the time of appearing for SET, please carry:
The total Fee of the programme is 2,50,000 plus GST Payable in three instalments:
50,000: Joining Fee - to be paid within 7 days of receiving admission letter.
1,00,000: to be paid at the time of joining .
1,00,000: to be paid before 20 December of the ongoing year.
Option to pay the fee in monthly instalments can do so. SCoRe’s strategic
partners EduVanz provide scholar loans to
make
the payments spread out over 9-14 months instead of two instalments.
At the time of application, interested students can indicate if they would like
to avail this.
Check out our next dates and venues for the SCoRe Entrance Test (SET). Click Here
14th August 2020
Programme Starts
5th - 16th October 2020
Internship Recruitment Period
10th - 15th November 2020
Term + Diwali break
16th Novmber 2020
Term II Begins
28th November 2020
SPECTRA Day 1
12th December 2020
SPECTRA Day 2
2nd January - 27th February, 2021
PR Internship
10th January 2021
SPECTRA Day 3
1st March 2021
Term III Begins
15th March - 14th April, 2021
Placement Period
1st - 14th June 2021
Commencement Period
15th June 2021
Career in Public Relations Begins
School of Communications & Reputation (SCoRe)
3rd Floor
Kohinoor Education Complex,
Kohinoor City Road, Kurla West,
Mumbai, Maharashtra 400070
“There is a wealth of ideas and knowledge in the world of PR, which does not reach the students of PR. This is primarily because academic institutions are unable to collaborate with practitioners. SCoRe is here to change that - to make sure we get the best talent possible.”
– N S Rajan (MD, Ketchum Sampark)
“There is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will in the long run”
- Nitin Mantri, President, PRCAI & CEO, Avian Media
India’s only institute dedicated to
Public Relations.
+91 98115 72673 
talktous@scoreindia.org
+91 98115 72673 
