February 26, 2018

India’s Best Institutes of Public Relations

In the last couple of years we’ve gotten a chance to take a close look at several institutes of public relations in Mumbai, NCR and Bangalore […]
November 19, 2019

Life Lessons and Career Advice for Aspiring PR Professionals by Rashmi Naik

If writing doesn’t excite you, then you are not reading enough. Once you start reading, writing becomes effortless.” This was one of the many learnings that […]
November 7, 2019

Digital Media – Does Facebook still has its charm?

We, at School of Reputation and Communication (SCoRe), recently started our course on Social & Digital Media with Akshay Gurnani, the CEO and co-founder of a […]
November 6, 2019

100 hours of Community Service

For a long time now, the society has believed that games are the best way to learn something new. The Child Rights and Education group of SCoRe, […]
October 31, 2019

26 Fundamental Understanding of Public Relations Profession – A to Z of PR

I personally interviewed over 50 graduates for a spot at the School of Communications & Reputation. One of the questions I asked some of them was […]
October 24, 2019

A PRAXIS to Remember!

“Believe you can, and you are halfway there.” – Theodore Roosevelt 27th and 28th September 2019, Well, these have been the two most memorable days of my […]
October 24, 2019

PRAXIS 8 – Trust is indeed at the core of Public Relations

Over 700 public relations professionals descended on the Goan shores from India’s major metros to attend what is arguably the largest residential gathering of Public professionals […]
October 22, 2019

Evidence Based Creativity in PR by Barri Rafferty

PRAXIS is all about engagement, connection, and learning.  The attendees of the summit include senior communications directors, CEOs of PR firms, middle management – both from consulting […]
October 16, 2019

What do these festivals teach those of us in Public Relations?

We are at the fag end of the year. It is festival time.  There are holidays galore. So what Festivals teach us as Public Relations professionals? […]
October 14, 2019

7 Effective Ways to Use Human Psychology in Digital World – Digital Psychology

Are you trying to blend the right set of skills to fit into the fastest growing digital world? This era is so overwhelming; it wants you […]
October 10, 2019

Build Brand Trust with Christo Van Wyk

I had the pleasure of listening to Mr. Christo Van Wyk, Regional Director, Meltwater, India & Middle East, at the 8th Edition of PRAXIS on topic […]
October 10, 2019

Origin of Public Relation in India – Mythological Era

Talking about the origin of public relation in India, the first legal PR body, The Public Relations Society of India was formed in Mumbai in 1958. Since […]
October 4, 2019

How to approach and make connections with the professionals at a student level

Engagement and make connections with professionals at a student level is a must when it comes to Public Relations learning. One of the main purposes of […]
September 30, 2019

How to Explain Public Relations – ‘The house of PR’

As a lot of my time in the past couple of years has been spent in explaining a variety of people on the basic fundamentals of […]
September 20, 2019

Slacktivism on Instagram

The concept of instagram slacktivism – How this has become a new form of activism and how social media can be both undermine and facilitate protests. […]
September 11, 2019

10 Tips to Avoid Becoming a Bad Customer Servicing Person

Last week I wrote about how there are a few difficult clients and they rarely get called out. I wrote about scenarios that create an unequal […]
August 10, 2019

How to Improve Social Skills

Socializing is the foundation on which human societies are based. The strength of this stone decides not just your happiness, but also your existence. Being able […]